Brandwave

Apple iPad vs Lenovo Tab:Which is more popular?

In September 2026, Apple iPad had more branded searches than Lenovo Tab among tablet brands in the United States. Apple iPad had about 1.5 million branded searches, while Lenovo Tab had 33,100. Apple iPad made up 79.9% of all tablet brand searches we track, and Lenovo Tab accounted for 1.8%. When we asked ChatGPT and Google AI Overviews about tablet brands, Apple iPad appeared in three of the five answers and Lenovo Tab in two. Apple iPad and Lenovo Tab were each mentioned first in two of the four answers that named either.

Among tablet brands in the United States in September 2026

Who do people search for more?

Apple iPad, about 45 searches for every 1 for Lenovo Tab

Apple iPad 1.5M searchesLenovo Tab 33.1K searches

Who does AI mention more?

Apple iPad, mentioned in 3 of 5 answers, Lenovo Tab in 2

Apple iPad in 3 of 5Lenovo Tab in 2 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

Apple iPad first in 2Lenovo Tab first in 2

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Top tablet brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Apple iPad was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Lenovo Tab was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Apple iPad and Lenovo Tab were each listed first in two of the four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Apple iPad1st
  2. Samsung Galaxy Tab1st
  3. Microsoft Surface3rd
  4. Lenovo Tab3rd
  5. OnePlus5th
  6. Amazon Fire Tablet6th
  7. Google Pixel–
  8. TCL–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Samsung Galaxy Tab5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Apple iPad3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Microsoft Surface2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lenovo Tab2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • OnePlus2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Amazon Fire Tablet1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Google Pixel0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • TCL0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about tablet brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.

Is Apple iPad or Lenovo Tab more popular in search?

This chart shows how often people search Google for Apple iPad and Lenovo Tab by name. Each line represents a brand's share of searches for all eight tablet brands we track, month by month, from searches in United States.

Apple iPad and Lenovo Tab among tablet brands in the United States, by month

Share of searches by month for Apple iPad, Lenovo Tab. The figures are in the table below the chart.

View monthly share of searches table
MonthApple iPadSamsung Galaxy TabMicrosoft SurfaceAmazon Fire TabletLenovo TabGoogle PixelTCLOnePlus
Oct 202573.9%10.2%10%2.5%1.3%1.6%0.27%0.22%
Nov 202584.2%6.6%5.6%1.5%1%0.83%0.17%0.14%
Dec 202584.8%6.6%4.6%1.9%1%0.84%0.17%0.14%
Jan 202678.5%8.8%7.7%2.1%1.4%0.95%0.28%0.19%
Feb 202678.8%8.9%7.8%1.8%1.4%0.78%0.35%0.19%
Mar 202677.2%9.1%8.5%2.1%1.7%0.94%0.28%0.18%
Apr 202678.9%8.9%7.8%1.8%1.4%0.78%0.28%0.19%
May 202674.9%10.3%9.1%2.5%1.7%1.1%0.33%0.22%
Jun 202676.8%9%8.5%2.1%1.7%1.4%0.34%0.18%
Jul 202677.7%9.1%7.7%2.1%1.7%1.2%0.34%0.18%
Aug 202677.9%8.7%8.5%1.7%1.7%0.94%0.28%0.15%
Sep 202679.9%8.9%6.4%1.8%1.8%0.79%0.29%0.15%

How has the Apple iPad and Lenovo Tab comparison changed over the last 12 months?

3 findings

How did search popularity change for United States tablet brands in September 2026?

2 changes
  1. In September 2026, Apple iPad gained share of searches among tablet brands in the United States, from 77.9% to 79.9%.

  2. Estimated monthly branded searches for Lenovo Tab in the United States rose 49.1% over 12 measured months, from 22.2K to 33.1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Apple iPad’s and Lenovo Tab’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Apple iPad

1 branded search term

  • ipad

Lenovo Tab

1 branded search term

  • lenovo tablet

How the Brand Demand Index is measured

Other head-to-heads among tablet brands

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