Brandwave

Infiniti vs Mitsubishi:Which is more popular?

In September 2026, Infiniti had more branded searches than Mitsubishi among car brands in the United States. Infiniti had about 440,000 branded searches, while Mitsubishi had 321,000. Infiniti made up 0.66% of all car brand searches we track, and Mitsubishi accounted for 0.48%. When we asked ChatGPT and Google AI Overviews about car brands, Infiniti appeared in one of the five answers and Mitsubishi in none.

Among car brands in the United States in September 2026

Who do people search for more?

Infiniti, about 37% more searches than Mitsubishi

Infiniti 440K searchesMitsubishi 321K searches

Who does AI mention more?

Infiniti, mentioned in 1 of 5 answers, Mitsubishi in 0

Infiniti in 1 of 5Mitsubishi in 0 of 5

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Top car brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Infiniti was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Mitsubishi did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Honda1st
  2. Toyota2nd
  3. Hyundai3rd
  4. Subaru4th
  5. Ford5th
  6. Lexus6th
  7. Kia7th
  8. Nissan8th
  9. +6 more
  10. Infiniti15th
  11. +1 more
  12. Mitsubishi–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Toyota4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Honda4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Hyundai3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Subaru3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ford2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kia2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Mazda2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lexus2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Infiniti1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mitsubishi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+7 more

See every answer about car brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.

Is Infiniti or Mitsubishi more popular in search?

This chart shows how often people search Google for Infiniti and Mitsubishi by name. Each line represents a brand's share of searches for all 46 car brands we track, month by month, from searches in United States.

Infiniti and Mitsubishi among car brands in the United States, by month

Share of searches by month for Infiniti, Mitsubishi. The figures are in the table below the chart.

View monthly share of searches table
MonthToyotaTeslaHondaFordKiaChevroletHyundaiNissanSubaruMercedes-BenzBMWJeepMazdaPorscheLexusInfinitiMitsubishi
Oct 202510.1%6.4%6.3%6.6%4.5%5.6%4.8%3.6%3.5%3.4%3.5%3.4%3.1%3%2.3%0.68%0.51%
Nov 202510.1%5.6%6.8%6.6%4.8%5.4%4.9%3.7%3.5%3.3%3.7%3.4%3.3%3%2.4%0.72%0.49%
Dec 202510.1%5.5%6.4%6.4%4.7%5.4%4.8%3.6%3.5%3.4%4%3.6%3.1%3%2.8%0.7%0.48%
Jan 202610.5%5.7%7.2%6.3%4.6%5.3%4.7%3.5%3.6%3.3%3.4%3.4%3.3%2.9%2.7%0.67%0.54%
Feb 202610.8%5.7%6.8%6.5%5%5.2%4.4%3.9%3.8%3.1%3.6%3.4%3.1%2.6%2.5%0.71%0.48%
Mar 202610.3%5.6%7.1%6.2%5.1%5.4%4.9%3.6%3.6%3.1%3.3%3.5%3.3%2.8%2.5%0.67%0.52%
Apr 202610.5%6.7%6.7%6.2%5.1%5.3%4.6%3.7%3.1%3.2%3.5%3.3%3%2.9%2.5%0.61%0.53%
May 202610.6%6.7%6.7%6.2%5%5.2%4.2%3.4%3.2%3.1%3.4%3.3%3.4%2.9%2.7%0.6%0.53%
Jun 202610.7%6.4%7.1%6.2%5%5.4%4.5%3.7%3.4%3.2%3.2%3.3%3.4%2.8%2.4%0.61%0.51%
Jul 202611.1%6.1%7.1%6.1%5.5%5.4%4.7%3.9%3.4%2.8%3.2%3%3.4%2.7%2.5%0.61%0.48%
Aug 202610.5%6.7%7%6.3%5.3%5.2%4.9%3.6%3.2%2.9%3%3.2%3.3%2.7%2.7%0.62%0.45%
Sep 202611.2%7%6.8%6.2%5.2%5.2%4.4%3.6%3.3%3.3%3.2%3.2%3.2%2.6%2.5%0.66%0.48%

How has the Infiniti and Mitsubishi comparison changed over the last 12 months?

3 findings
  • Infiniti was ahead of Mitsubishi in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Infiniti’s share of searches among car brands in the United States moved from 0.68% to 0.66%, and its estimated monthly branded searches moved from 465K to 440K.
  • Across the 12 months ending September 2026, Mitsubishi’s share of searches among car brands in the United States moved from 0.51% to 0.48%, and its estimated monthly branded searches moved from 350K to 321K.

How did search popularity change for United States car brands in September 2026?

2 changes
  1. In September 2026, Infiniti rose from 33rd to 32nd among car brands in the United States.

  2. In September 2026, Mitsubishi rose from 37th to 36th among car brands in the United States.

How are branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using Infiniti’s and Mitsubishi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Infiniti

3 branded search terms

  • infiniti
  • infiniti qx60
  • infiniti qx80

Mitsubishi

6 branded search terms

  • mitsubishi cars
  • mitsubishi eclipse cross
  • mitsubishi mirage
  • mitsubishi motors
  • mitsubishi outlander
  • mitsubishi outlander sport

How the Brand Demand Index is measured

Other head-to-heads among car brands

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