Humana vs UnitedHealthcare:Which is searched more in United States?
In September 2026, UnitedHealthcare had more branded searches than Humana among medicare advantage brands in United States. UnitedHealthcare was estimated to have 1.2M branded searches compared to Humana’s 22.2K, and held a 91.5% Share of Search versus Humana’s 1.7%.
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Which is more popular in search, Humana or UnitedHealthcare?
Compare the medicare advantage brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for UnitedHealthcare, Humana. The figures are in the table below the chart.
View monthly share of search table
| Month | UnitedHealthcare | Aetna | Humana |
|---|---|---|---|
| Oct 2025 | 85.1% | 11.4% | 3.4% |
| Nov 2025 | 85.1% | 11.4% | 3.4% |
| Dec 2025 | 85.1% | 11.4% | 3.4% |
| Jan 2026 | 85.2% | 11.4% | 3.4% |
| Feb 2026 | 85.7% | 11.5% | 2.8% |
| Mar 2026 | 85.7% | 11.5% | 2.8% |
| Apr 2026 | 85.1% | 11.5% | 3.4% |
| May 2026 | 85.7% | 11.5% | 2.8% |
| Jun 2026 | 86.1% | 11.6% | 2.3% |
| Jul 2026 | 88.3% | 9.7% | 1.9% |
| Aug 2026 | 91.5% | 6.8% | 1.7% |
| Sep 2026 | 91.5% | 6.8% | 1.7% |
How has the Humana and UnitedHealthcare comparison changed over the last 12 months?
3 findings
- UnitedHealthcare was ahead of Humana in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Humana’s estimated Share of Search among medicare advantage brands in United States moved from 3.4% to 1.7%, and its estimated monthly branded searches moved from 27.1K to 22.2K.
- Across the 12 months ending September 2026, UnitedHealthcare’s estimated Share of Search among medicare advantage brands in United States moved from 85.1% to 91.5%, and its estimated monthly branded searches moved from 673K to 1.2M.
How did search popularity change for United States medicare advantage brands in September 2026?
2 changes
Estimated monthly branded searches for UnitedHealthcare in United States rose 81.3% over 12 measured months, from 673K to 1.2M in September 2026.
Estimated monthly branded searches for Humana in United States fell 18.1% over 12 measured months, from 27.1K to 22.2K in September 2026.
Other head-to-heads among medicare advantage brands
How each brand is measured
Brandwave collects information about searches that people make online using Humana’s and UnitedHealthcare’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Humana
1 branded search term
- humana insurance
UnitedHealthcare
1 branded search term
- united healthcare
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