How popular isHumana in search?
In September 2026, there were an estimated 22.2K branded searches for Humana in United States which is down 18.1% over the last 12 months. Humana holds 1.7% estimated Share of Search among United States medicare advantage brands and is ranked 3rd of 3 competitors for search popularity.
UnitedHealthcare91.5%
Aetna6.8%
Humana1.7%
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Which medicare advantage brands compete with Humana?
Share of Search by month for UnitedHealthcare, Aetna, Humana. The figures are in the table below the chart.
View monthly share of search table
| Month | UnitedHealthcare | Aetna | Humana |
|---|---|---|---|
| Oct 2025 | 85.1% | 11.4% | 3.4% |
| Nov 2025 | 85.1% | 11.4% | 3.4% |
| Dec 2025 | 85.1% | 11.4% | 3.4% |
| Jan 2026 | 85.2% | 11.4% | 3.4% |
| Feb 2026 | 85.7% | 11.5% | 2.8% |
| Mar 2026 | 85.7% | 11.5% | 2.8% |
| Apr 2026 | 85.1% | 11.5% | 3.4% |
| May 2026 | 85.7% | 11.5% | 2.8% |
| Jun 2026 | 86.1% | 11.6% | 2.3% |
| Jul 2026 | 88.3% | 9.7% | 1.9% |
| Aug 2026 | 91.5% | 6.8% | 1.7% |
| Sep 2026 | 91.5% | 6.8% | 1.7% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 91.5% | 1.2M | 0% | 0 points | |
| 2, held 2nd | 6.8% | 90.5K | 0% | 0 points | |
| 3, held 3rd | 1.7% | 22.2K | 0% | 0 points |
Compare search popularity between Humana and its closest rivals
Every comparison with Humana
2 comparisons
How has branded search demand for Humana changed in United States over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Humana in United States fell from 27.1K to 22.2K.
- Across the 12 months ending September 2026, Humana’s estimated Share of Search among medicare advantage brands in United States decreased from 3.4% to 1.7%.
- Across the 12 months ending September 2026, Humana’s estimated Share of Search among medicare advantage brands in United States peaked at 3.4% in April 2026 and was lowest at 1.7% in August 2026.
How did search popularity change for United States medicare advantage brands in September 2026?
2 changes
Estimated monthly branded searches for UnitedHealthcare in United States rose 81.3% over 12 measured months, from 673K to 1.2M in September 2026.
Estimated monthly branded searches for Humana in United States fell 18.1% over 12 measured months, from 27.1K to 22.2K in September 2026.
How is Humana measured?
Brandwave collects information about searches that people make online using Humana’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- humana insurance
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Is Humana your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.