Honda vs Hyundai:Which is more popular?
In September 2026, Honda had more branded searches than Hyundai among car brands in the United States. Honda had about 4.5 million branded searches, while Hyundai had 2.9 million. Honda made up 6.8% of all car brand searches we track, and Hyundai accounted for 4.4%. When we asked ChatGPT and Google AI Overviews about car brands, Honda appeared in four of the five answers and Hyundai in three. Honda was mentioned before Hyundai in three out of four answers.
Who do people search for more?
Honda, about 55% more searches than Hyundai
Who does AI mention more?
Honda, mentioned in 4 of 5 answers, Hyundai in 3
Who does AI recommend more?
Honda, named ahead of Hyundai in 3 of 4 answers
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Top car brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Honda was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Hyundai was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Honda was listed before Hyundai in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Toyota4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Honda4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Hyundai3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Subaru3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Ford2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Kia2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Mazda2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Lexus2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Tesla1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Chevrolet1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about car brands
5 answers
Asked ChatGPT
“Which car should I buy?”
Asked ChatGPT
“What are the most reliable car brands?”
Asked ChatGPT
“What is the best family SUV to buy?”
Searched Google, AI Overview
“car brands”
Searched Google, AI Overview
“best suv”
Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.
Is Honda or Hyundai more popular in search?
This chart shows how often people search Google for Honda and Hyundai by name. Each line represents a brand's share of searches for all 46 car brands we track, month by month, from searches in United States.
Share of searches by month for Honda, Hyundai. The figures are in the table below the chart.
View monthly share of searches table
| Month | Toyota | Tesla | Honda | Ford | Kia | Chevrolet | Hyundai | Nissan | Subaru | Mercedes-Benz | BMW | Jeep | Mazda | Porsche | Lexus |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 10.1% | 6.4% | 6.3% | 6.6% | 4.5% | 5.6% | 4.8% | 3.6% | 3.5% | 3.4% | 3.5% | 3.4% | 3.1% | 3% | 2.3% |
| Nov 2025 | 10.1% | 5.6% | 6.8% | 6.6% | 4.8% | 5.4% | 4.9% | 3.7% | 3.5% | 3.3% | 3.7% | 3.4% | 3.3% | 3% | 2.4% |
| Dec 2025 | 10.1% | 5.5% | 6.4% | 6.4% | 4.7% | 5.4% | 4.8% | 3.6% | 3.5% | 3.4% | 4% | 3.6% | 3.1% | 3% | 2.8% |
| Jan 2026 | 10.5% | 5.7% | 7.2% | 6.3% | 4.6% | 5.3% | 4.7% | 3.5% | 3.6% | 3.3% | 3.4% | 3.4% | 3.3% | 2.9% | 2.7% |
| Feb 2026 | 10.8% | 5.7% | 6.8% | 6.5% | 5% | 5.2% | 4.4% | 3.9% | 3.8% | 3.1% | 3.6% | 3.4% | 3.1% | 2.6% | 2.5% |
| Mar 2026 | 10.3% | 5.6% | 7.1% | 6.2% | 5.1% | 5.4% | 4.9% | 3.6% | 3.6% | 3.1% | 3.3% | 3.5% | 3.3% | 2.8% | 2.5% |
| Apr 2026 | 10.5% | 6.7% | 6.7% | 6.2% | 5.1% | 5.3% | 4.6% | 3.7% | 3.1% | 3.2% | 3.5% | 3.3% | 3% | 2.9% | 2.5% |
| May 2026 | 10.6% | 6.7% | 6.7% | 6.2% | 5% | 5.2% | 4.2% | 3.4% | 3.2% | 3.1% | 3.4% | 3.3% | 3.4% | 2.9% | 2.7% |
| Jun 2026 | 10.7% | 6.4% | 7.1% | 6.2% | 5% | 5.4% | 4.5% | 3.7% | 3.4% | 3.2% | 3.2% | 3.3% | 3.4% | 2.8% | 2.4% |
| Jul 2026 | 11.1% | 6.1% | 7.1% | 6.1% | 5.5% | 5.4% | 4.7% | 3.9% | 3.4% | 2.8% | 3.2% | 3% | 3.4% | 2.7% | 2.5% |
| Aug 2026 | 10.5% | 6.7% | 7% | 6.3% | 5.3% | 5.2% | 4.9% | 3.6% | 3.2% | 2.9% | 3% | 3.2% | 3.3% | 2.7% | 2.7% |
| Sep 2026 | 11.2% | 7% | 6.8% | 6.2% | 5.2% | 5.2% | 4.4% | 3.6% | 3.3% | 3.3% | 3.2% | 3.2% | 3.2% | 2.6% | 2.5% |
How has the Honda and Hyundai comparison changed over the last 12 months?
3 findings
- Honda was ahead of Hyundai in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Honda’s share of searches among car brands in the United States moved from 6.3% to 6.8%, and its estimated monthly branded searches moved from 4.3M to 4.5M.
- Across the 12 months ending September 2026, Hyundai’s share of searches among car brands in the United States moved from 4.8% to 4.4%, and its estimated monthly branded searches moved from 3.3M to 2.9M.
How did search popularity change for United States car brands in September 2026?
2 changes
In September 2026, Honda fell from 2nd to 3rd among car brands in the United States.
Estimated monthly branded searches for Hyundai in the United States fell 10.3% over 12 measured months, from 3.3M to 2.9M in September 2026.
How are branded searches counted?
16 search terms
Brandwave collects information about searches that people make online using Honda’s and Hyundai’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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