Hiscox vs Thimble:Which is more popular?
In September 2026, Hiscox had more branded searches than Thimble among small business insurance providers in the United States. Hiscox had about 55,300 branded searches, while Thimble had 6,600. Hiscox made up 12.7% of all small business insurance provider searches we track, and Thimble accounted for 1.5%. When we asked ChatGPT and Google AI Overviews about small business insurance providers, Hiscox appeared in four of the five answers and Thimble in one. Hiscox was mentioned before Thimble in every answer.
Who do people search for more?
Hiscox, about 8 searches for every 1 for Thimble
Who does AI mention more?
Hiscox, mentioned in 4 of 5 answers, Thimble in 1
Who does AI recommend more?
Hiscox, named ahead of Thimble in every answer
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Top small business insurance providers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Hiscox was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Thimble was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Hiscox was listed before Thimble in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Hiscox1st
The Hartford2nd
Next Insurance3rd
Progressive4th
Nationwide5th
Thimble6th
Travelers7th
Simply Business–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Hiscox4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- The Hartford3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Next Insurance3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Progressive3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Travelers3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Nationwide2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Thimble1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Simply Business0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about small business insurance providers
5 answers
Asked ChatGPT
“What's the best small business insurance company in the US?”
Asked ChatGPT
“Where can a small business in the US get general liability insurance online?”
Asked ChatGPT
“Which insurers are best for small business insurance in the US?”
Searched Google, AI Overview
“small business insurance”
Searched Google, AI Overview
“general liability insurance”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 23, 2026.
Is Hiscox or Thimble more popular in search?
This chart shows how often people search Google for Hiscox and Thimble by name. Each line represents a brand's share of searches for all eight small business insurance providers we track, month by month, from searches in United States.
Share of searches by month for Hiscox, Thimble. The figures are in the table below the chart.
View monthly share of searches table
| Month | The Hartford | Next Insurance | Hiscox | Progressive | Simply Business | Thimble | Travelers | Nationwide |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 57% | 21% | 9.7% | 6.2% | 4.4% | 1.3% | 0.3% | 0.17% |
| Nov 2025 | 57% | 21% | 9.7% | 6.2% | 4.5% | 1.2% | 0.28% | 0.17% |
| Dec 2025 | 61.1% | 18.4% | 8.5% | 6.5% | 3.9% | 1.1% | 0.32% | 0.18% |
| Jan 2026 | 57.3% | 20.9% | 9.8% | 5.8% | 4.5% | 1.3% | 0.3% | 0.17% |
| Feb 2026 | 55.9% | 20.6% | 11.6% | 5.3% | 4.6% | 1.5% | 0.36% | 0.16% |
| Mar 2026 | 50.5% | 22.6% | 13.6% | 5.9% | 4.8% | 2% | 0.33% | 0.18% |
| Apr 2026 | 52.7% | 23.6% | 11% | 5% | 5% | 2.1% | 0.34% | 0.15% |
| May 2026 | 56.1% | 20.6% | 10.3% | 5.4% | 5.4% | 1.8% | 0.3% | 0.13% |
| Jun 2026 | 56.4% | 20.7% | 10.4% | 5.2% | 5.4% | 1.5% | 0.37% | 0.11% |
| Jul 2026 | 59.2% | 17.8% | 10.1% | 5.4% | 5.4% | 1.6% | 0.39% | 0.12% |
| Aug 2026 | 58.4% | 17.6% | 10.7% | 5.3% | 5.6% | 1.9% | 0.38% | 0.11% |
| Sep 2026 | 56.5% | 17% | 12.7% | 6.1% | 5.4% | 1.5% | 0.44% | 0.3% |
How has the Hiscox and Thimble comparison changed over the last 12 months?
3 findings
- Hiscox was ahead of Thimble in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Hiscox’s share of searches among small business insurance providers in the United States moved from 9.7% to 12.7%, and its estimated monthly branded searches moved from 41.9K to 55.3K.
- Across the 12 months ending September 2026, Thimble’s share of searches among small business insurance providers in the United States moved from 1.3% to 1.5%, and its estimated monthly branded searches moved from 5.4K to 6.6K.
How did search popularity change for United States small business insurance providers in September 2026?
2 changes
In September 2026, Hiscox gained share of searches among small business insurance providers in the United States, from 10.7% to 12.7%.
Estimated monthly branded searches for Thimble in the United States rose 22.2% over 12 measured months, from 5.4K to 6.6K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Hiscox’s and Thimble’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among small business insurance providers
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