How popular isThimble?
In September 2026, people searched for Thimble by name about 6,600 times in the United States, a 22.2% increase from the previous year. These searches made up 1.5% of all United States small business insurance provider searches, placing Thimble sixth out of eight providers. When we asked both ChatGPT and Google AI Overviews about small business insurance providers, Thimble appeared in one of the five answers and was the sixth most recommended of the eight.
Thimble is the sixth most searched of 8 competitors and the sixth most recommended in AI answers.
The HartfordShare of searches 56.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
Next InsuranceShare of searches 17%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
HiscoxShare of searches 12.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
ProgressiveShare of searches 6.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
ThimbleShare of searches 1.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
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Top small business insurance providers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Thimble was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Thimble is the sixth most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Hiscox1st
- The Hartford2nd
- Next Insurance3rd
- Progressive4th
Nationwide5th- Thimble6th
Travelers7th
Simply Business–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Hiscox4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- The Hartford3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Next Insurance3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Progressive3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Travelers3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Nationwide2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Thimble1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Simply Business0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about small business insurance providers
5 answers
Asked ChatGPT
“What's the best small business insurance company in the US?”
Asked ChatGPT
“Where can a small business in the US get general liability insurance online?”
Asked ChatGPT
“Which insurers are best for small business insurance in the US?”
Searched Google, AI Overview
“small business insurance”
Searched Google, AI Overview
“general liability insurance”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 23, 2026.
Which small business insurance providers compete with Thimble?
Share of searches by month for The Hartford, Next Insurance, Hiscox, Progressive, Simply Business, Thimble. The figures are in the table below the chart.
View monthly share of searches table
| Month | The Hartford | Next Insurance | Hiscox | Progressive | Simply Business | Thimble | Travelers | Nationwide |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 57% | 21% | 9.7% | 6.2% | 4.4% | 1.3% | 0.3% | 0.17% |
| Nov 2025 | 57% | 21% | 9.7% | 6.2% | 4.5% | 1.2% | 0.28% | 0.17% |
| Dec 2025 | 61.1% | 18.4% | 8.5% | 6.5% | 3.9% | 1.1% | 0.32% | 0.18% |
| Jan 2026 | 57.3% | 20.9% | 9.8% | 5.8% | 4.5% | 1.3% | 0.3% | 0.17% |
| Feb 2026 | 55.9% | 20.6% | 11.6% | 5.3% | 4.6% | 1.5% | 0.36% | 0.16% |
| Mar 2026 | 50.5% | 22.6% | 13.6% | 5.9% | 4.8% | 2% | 0.33% | 0.18% |
| Apr 2026 | 52.7% | 23.6% | 11% | 5% | 5% | 2.1% | 0.34% | 0.15% |
| May 2026 | 56.1% | 20.6% | 10.3% | 5.4% | 5.4% | 1.8% | 0.3% | 0.13% |
| Jun 2026 | 56.4% | 20.7% | 10.4% | 5.2% | 5.4% | 1.5% | 0.37% | 0.11% |
| Jul 2026 | 59.2% | 17.8% | 10.1% | 5.4% | 5.4% | 1.6% | 0.39% | 0.12% |
| Aug 2026 | 58.4% | 17.6% | 10.7% | 5.3% | 5.6% | 1.9% | 0.38% | 0.11% |
| Sep 2026 | 56.5% | 17% | 12.7% | 6.1% | 5.4% | 1.5% | 0.44% | 0.3% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 56.5% | 246K | 0% | -1.9 points | |
| 2, held 2nd | 17% | 74K | 0% | -0.6 points | |
| 3, held 3rd | 12.7% | 55.3K | +22.3% | +2 points | |
| 4, moved from 5th to 4th | 6.1% | 26.6K | +18.2% | +0.8 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 5.4% | 23.5K | 0% | -0.2 pointsmoved from 4th to 5th | |
| 6, held 6th | 1.5% | 6.6K | -18.5% | -0.4 points | |
| 7, held 7th | 0.44% | 1.9K | +18.8% | +0.1 points | |
| 8, held 8th | 0.3% | 1.3K | +170.8% | +0.2 points |
56.5%
Held 1st. 246K estimated branded searches, 0% vs prior month. Share -1.9 points.
17%
Held 2nd. 74K estimated branded searches, 0% vs prior month. Share -0.6 points.
3.
Hiscox12.7%
Held 3rd. 55.3K estimated branded searches, +22.3% vs prior month. Share +2 points.
6.1%
Moved from 5th to 4th. 26.6K estimated branded searches, +18.2% vs prior month. Share +0.8 points.
5.4%
Moved from 4th to 5th. 23.5K estimated branded searches, 0% vs prior month. Share -0.2 points.
6.
Thimble1.5%
Held 6th. 6.6K estimated branded searches, -18.5% vs prior month. Share -0.4 points.
0.44%
Held 7th. 1.9K estimated branded searches, +18.8% vs prior month. Share +0.1 points.
0.3%
Held 8th. 1.3K estimated branded searches, +170.8% vs prior month. Share +0.2 points.
Compare popularity between Thimble and its closest rivals
Every comparison with Thimble
7 comparisons
How has branded search demand for Thimble changed in the United States over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Thimble in the United States rose from 5.4K to 6.6K.
- Across the 12 months ending September 2026, Thimble’s share of searches among small business insurance providers in the United States peaked at 2.1% in April 2026 and was lowest at 1.1% in December 2025.
How did search popularity change for United States small business insurance providers in September 2026?
6 changes
In September 2026, Progressive overtook Simply Business to rank 4th among small business insurance providers in the United States, with 6.1% of the searches.
In September 2026, Hiscox gained share of searches among small business insurance providers in the United States, from 10.7% to 12.7%.
In September 2026, The Hartford lost share of searches among small business insurance providers in the United States, from 58.4% to 56.5%.
In September 2026, Next Insurance lost share of searches among small business insurance providers in the United States, from 17.6% to 17%.
Estimated monthly branded searches for Nationwide in the United States rose 80.6% over 12 measured months, from 720 to 1.3K in September 2026.
Estimated monthly branded searches for Travelers in the United States rose 46.2% over 12 measured months, from 1.3K to 1.9K in September 2026.
How are Thimble’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Thimble’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- thimble insurance
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