Brandwave

HiBob vs Patriot Software:Which is more popular?

In September 2026, Patriot Software had more branded searches than HiBob among HR and payroll software for small and midsize businesses in the United States. Patriot Software had about 28,000 branded searches, while HiBob had 860. Patriot Software made up 8.3% of all HR and payroll software for small and midsize business searches we track, and HiBob accounted for 0.25%. When we asked ChatGPT and Google AI Overviews about HR and payroll software for small and midsize businesses, Patriot Software appeared in two of the five answers and HiBob in none.

Among HR and payroll software for small and midsize businesses in the United States in September 2026

Who do people search for more?

Patriot Software, about 33 searches for every 1 for HiBob

Patriot Software 28K searchesHiBob 860 searches

Who does AI mention more?

Patriot Software, mentioned in 2 of 5 answers, HiBob in 0

Patriot Software in 2 of 5HiBob in 0 of 5

Who does AI recommend more?

Patriot Software, the only one of the two named

Patriot Software first in 2HiBob never named

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Top HR and payroll software for small and midsize businesses in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Patriot Software was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. HiBob did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Gusto1st
  2. QuickBooks Payroll2nd
  3. Rippling3rd
  4. Patriot Software4th
  5. OnPay5th
  6. RUN Powered by ADP6th
  7. Paychex7th
  8. Justworks8th
  9. BambooHR–
  10. HiBob–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Gusto5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • QuickBooks Payroll4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Rippling4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • OnPay3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • RUN Powered by ADP2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Patriot Software2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Paychex2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Justworks1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • BambooHR0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • HiBob0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about HR and payroll software for small and midsize businesses

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 19, 2026.

Is HiBob or Patriot Software more popular in search?

This chart shows how often people search Google for HiBob and Patriot Software by name. Each line represents a brand's share of searches for all ten HR and payroll software for small and midsize businesses we track, month by month, from searches in United States.

HiBob and Patriot Software among HR and payroll software for small and midsize businesses in the United States, by month

Share of searches by month for Patriot Software, HiBob. The figures are in the table below the chart.

View monthly share of searches table
MonthRUN Powered by ADPGustoBambooHRPatriot SoftwareOnPayQuickBooks PayrollRipplingPaychexJustworksHiBob
Oct 202550.4%13.7%12.1%6%6.6%6.2%2.3%1.8%0.63%0.27%
Nov 202553.6%14.1%10.5%5.2%6.9%5.4%2.1%1.1%0.63%0.26%
Dec 202555.6%12.6%8.9%6.3%7.3%5.6%2.2%0.86%0.46%0.18%
Jan 202651.1%16%10%7%6.7%5.1%2.4%0.92%0.52%0.21%
Feb 202649.5%17.7%10%6.8%6.5%5%2.6%1.1%0.56%0.24%
Mar 202649%18.1%9.5%7.2%6%5.7%2.7%1.1%0.57%0.27%
Apr 202647.8%18%10%7.4%6.3%5.9%2.6%1.1%0.58%0.27%
May 202649.2%16.9%10.1%7.2%6.5%6.1%2.5%0.73%0.66%0.24%
Jun 202651.7%16.2%10.1%6.7%6.5%4.9%2.4%0.67%0.64%0.24%
Jul 202651.8%14%10.7%6.9%6.6%6.2%2.3%0.72%0.69%0.24%
Aug 202651%13.2%12.6%6.5%6.7%6.3%2.1%0.7%0.65%0.22%
Sep 202653%11.8%10.7%8.3%6.9%5.4%2.4%0.73%0.65%0.25%

How has the HiBob and Patriot Software comparison changed over the last 12 months?

3 findings

How did search popularity change for United States HR and payroll software for small and midsize businesses in September 2026?

1 change

  1. In September 2026, Patriot Software overtook OnPay to rank 4th among HR and payroll software for small and midsize businesses in the United States, with 8.3% of the searches.

How are branded searches counted?

15 search terms

Brandwave collects information about searches that people make online using HiBob’s and Patriot Software’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

HiBob

13 branded search terms

  • bob hr
  • hibob app
  • hibob company
  • hibob demo
  • hibob hr
  • hibob hr software
  • hibob hr system
  • hibob hris
  • hibob integrations
  • hibob onboarding
  • hibob payroll
  • hibob performance management
  • hibob platform

Patriot Software

2 branded search terms

  • patriot payroll
  • patriot software

How the Brand Demand Index is measured

Other head-to-heads among HR and payroll software for small and midsize businesses

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