Hello Bello vs The Honest Company:Which is more popular?
In September 2026, The Honest Company had more branded searches than Hello Bello among diaper brands in the United States. The Honest Company had about 54,200 branded searches, while Hello Bello had 8,100. The Honest Company made up 13.7% of all diaper brand searches we track, and Hello Bello accounted for 2%. When we asked ChatGPT and Google AI Overviews about diaper brands, neither Hello Bello nor The Honest Company appeared in any of the five answers.
Who do people search for more?
The Honest Company, about 7 searches for every 1 for Hello Bello
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top diaper brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither Hello Bello nor The Honest Company showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Coterie3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Pampers3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Huggies3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Millie Moon1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
DYPER1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers- The Honest Company0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Luvs0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Hello Bello0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bambo Nature0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about diaper brands
5 answers
Asked ChatGPT
“What are the best diapers for a newborn?”
Asked ChatGPT
“Which diaper brand is best for overnight leaks?”
Asked ChatGPT
“Are cheaper diaper brands as good as the expensive ones?”
Searched Google, AI Overview
“diapers”
Searched Google, AI Overview
“best diapers”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 27, 2026.
Is Hello Bello or The Honest Company more popular in search?
This chart shows how often people search Google for Hello Bello and The Honest Company by name. Each line represents a brand's share of searches for all nine diaper brands we track, month by month, from searches in United States.
Share of searches by month for The Honest Company, Hello Bello. The figures are in the table below the chart.
View monthly share of searches table
| Month | Millie Moon | Coterie | Pampers | The Honest Company | Huggies | Luvs | Hello Bello | DYPER | Bambo Nature |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 21.4% | 21.4% | 21.4% | 19.1% | 9.6% | 3.5% | 2.3% | 1.3% | 0.17% |
| Nov 2025 | 23.1% | 18.9% | 23.1% | 16.9% | 10.3% | 3.1% | 3.1% | 1.4% | 0.18% |
| Dec 2025 | 22.7% | 22.7% | 22.7% | 13.6% | 10.1% | 4.5% | 2.5% | 1.1% | 0.18% |
| Jan 2026 | 24.6% | 24.6% | 20.2% | 14.8% | 9% | 3.3% | 1.8% | 1.5% | 0.2% |
| Feb 2026 | 24.2% | 24.2% | 19.8% | 14.5% | 10.8% | 3.2% | 1.8% | 1.4% | 0.16% |
| Mar 2026 | 25.5% | 25.5% | 21% | 12.6% | 9.4% | 2.8% | 1.9% | 1.3% | 0.14% |
| Apr 2026 | 22.8% | 22.8% | 22.8% | 13.7% | 10.2% | 3.1% | 3.1% | 1.4% | 0.15% |
| May 2026 | 22.7% | 22.7% | 22.7% | 13.6% | 10.1% | 3% | 3.7% | 1.4% | 0.15% |
| Jun 2026 | 22.5% | 27.4% | 18.4% | 13.5% | 10.1% | 3% | 3.7% | 1.3% | 0.12% |
| Jul 2026 | 26.1% | 26.1% | 17.6% | 12.9% | 9.6% | 2.9% | 3.5% | 1.3% | 0.11% |
| Aug 2026 | 27.4% | 22.5% | 18.4% | 13.5% | 10.1% | 3.7% | 3% | 1.3% | 0.15% |
| Sep 2026 | 27.7% | 22.8% | 18.6% | 13.7% | 10.2% | 3.7% | 2% | 1.1% | 0.12% |
How has the Hello Bello and The Honest Company comparison changed over the last 12 months?
3 findings
- The Honest Company was ahead of Hello Bello in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Hello Bello’s share of searches among diaper brands in the United States moved from 2.3% to 2%, and its estimated monthly branded searches moved from 9.9K to 8.1K.
- Across the 12 months ending September 2026, The Honest Company’s share of searches among diaper brands in the United States moved from 19.1% to 13.7%, and its estimated monthly branded searches moved from 81K to 54.2K.
How did search popularity change for United States diaper brands in September 2026?
2 changes
In September 2026, Hello Bello lost share of searches among diaper brands in the United States, from 3% to 2%.
Estimated monthly branded searches for The Honest Company in the United States fell 33.1% over 12 measured months, from 81K to 54.2K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Hello Bello’s and The Honest Company’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hello Bello
1 branded search term
- hello bello diapers
The Honest Company
2 branded search terms
- honest company diapers
- honest diapers
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