The Honest Company vs Millie Moon:Which is more popular?
In September 2026, Millie Moon had more branded searches than The Honest Company among diaper brands in the United States. Millie Moon had about 110,000 branded searches, while The Honest Company had 54,200. Millie Moon made up 27.7% of all diaper brand searches we track, and The Honest Company accounted for 13.7%. When we asked ChatGPT and Google AI Overviews about diaper brands, Millie Moon appeared in one of the five answers and The Honest Company in none.
Who do people search for more?
Millie Moon, about 2 searches for every 1 for The Honest Company
Who does AI mention more?
Millie Moon, mentioned in 1 of 5 answers, The Honest Company in 0
Follow The Honest Company vs Millie Moon and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top diaper brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Millie Moon was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. The Honest Company did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Coterie3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Pampers3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Huggies3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Millie Moon1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
DYPER1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
The Honest Company0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Luvs0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Hello Bello0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bambo Nature0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about diaper brands
5 answers
Asked ChatGPT
“What are the best diapers for a newborn?”
Asked ChatGPT
“Which diaper brand is best for overnight leaks?”
Asked ChatGPT
“Are cheaper diaper brands as good as the expensive ones?”
Searched Google, AI Overview
“diapers”
Searched Google, AI Overview
“best diapers”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 27, 2026.
Is The Honest Company or Millie Moon more popular in search?
This chart shows how often people search Google for The Honest Company and Millie Moon by name. Each line represents a brand's share of searches for all nine diaper brands we track, month by month, from searches in United States.
Share of searches by month for Millie Moon, The Honest Company. The figures are in the table below the chart.
View monthly share of searches table
| Month | Millie Moon | Coterie | Pampers | The Honest Company | Huggies | Luvs | Hello Bello | DYPER | Bambo Nature |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 21.4% | 21.4% | 21.4% | 19.1% | 9.6% | 3.5% | 2.3% | 1.3% | 0.17% |
| Nov 2025 | 23.1% | 18.9% | 23.1% | 16.9% | 10.3% | 3.1% | 3.1% | 1.4% | 0.18% |
| Dec 2025 | 22.7% | 22.7% | 22.7% | 13.6% | 10.1% | 4.5% | 2.5% | 1.1% | 0.18% |
| Jan 2026 | 24.6% | 24.6% | 20.2% | 14.8% | 9% | 3.3% | 1.8% | 1.5% | 0.2% |
| Feb 2026 | 24.2% | 24.2% | 19.8% | 14.5% | 10.8% | 3.2% | 1.8% | 1.4% | 0.16% |
| Mar 2026 | 25.5% | 25.5% | 21% | 12.6% | 9.4% | 2.8% | 1.9% | 1.3% | 0.14% |
| Apr 2026 | 22.8% | 22.8% | 22.8% | 13.7% | 10.2% | 3.1% | 3.1% | 1.4% | 0.15% |
| May 2026 | 22.7% | 22.7% | 22.7% | 13.6% | 10.1% | 3% | 3.7% | 1.4% | 0.15% |
| Jun 2026 | 22.5% | 27.4% | 18.4% | 13.5% | 10.1% | 3% | 3.7% | 1.3% | 0.12% |
| Jul 2026 | 26.1% | 26.1% | 17.6% | 12.9% | 9.6% | 2.9% | 3.5% | 1.3% | 0.11% |
| Aug 2026 | 27.4% | 22.5% | 18.4% | 13.5% | 10.1% | 3.7% | 3% | 1.3% | 0.15% |
| Sep 2026 | 27.7% | 22.8% | 18.6% | 13.7% | 10.2% | 3.7% | 2% | 1.1% | 0.12% |
How has the The Honest Company and Millie Moon comparison changed over the last 12 months?
3 findings
- Millie Moon was ahead of The Honest Company in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, The Honest Company’s share of searches among diaper brands in the United States moved from 19.1% to 13.7%, and its estimated monthly branded searches moved from 81K to 54.2K.
- Across the 12 months ending September 2026, Millie Moon’s share of searches among diaper brands in the United States moved from 21.4% to 27.7%, and its estimated monthly branded searches moved from 90.5K to 110K.
How did search popularity change for United States diaper brands in September 2026?
2 changes
Millie Moon’s share of searches among diaper brands in the United States has gained ground for 3 months in a row, from 22.5% to 27.7% in September 2026.
Estimated monthly branded searches for The Honest Company in the United States fell 33.1% over 12 measured months, from 81K to 54.2K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using The Honest Company’s and Millie Moon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
The Honest Company
2 branded search terms
- honest company diapers
- honest diapers
Millie Moon
1 branded search term
- millie moon diapers
Other head-to-heads among diaper brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.