Haworth vs Humanscale:Which is more popular?
In September 2026, Haworth had more branded searches than Humanscale among office chair brands in the United States. Haworth had about 6,600 branded searches, while Humanscale had 3,600. Haworth made up 2.8% of all office chair brand searches we track, and Humanscale accounted for 1.5%. When we asked ChatGPT and Google AI Overviews about office chair brands, Haworth appeared in two of the four answers and Humanscale in none.
Who do people search for more?
Haworth, about 83% more searches than Humanscale
Who does AI mention more?
Haworth, mentioned in 2 of 4 answers, Humanscale in 0
Who does AI recommend more?
Haworth, the only one of the two named
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Top office chair brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Haworth was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Humanscale did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Herman Miller4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Steelcase4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Branch3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Haworth2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Sihoo2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Secretlab1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
X-Chair0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Hbada0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Razer0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Humanscale0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about office chair brands
4 answers
Asked ChatGPT
“Which office chair should I buy?”
Asked ChatGPT
“What are the best office chair brands?”
Asked ChatGPT
“What is the best office chair for back pain?”
Searched Google, AI Overview
“office chair”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“best office chair”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.
Is Haworth or Humanscale more popular in search?
This chart shows how often people search Google for Haworth and Humanscale by name. Each line represents a brand's share of searches for all 11 office chair brands we track, month by month, from searches in United States.
Share of searches by month for Haworth, Humanscale. The figures are in the table below the chart.
View monthly share of searches table
| Month | Herman Miller | Secretlab | Steelcase | Branch | Haworth | X-Chair | Sihoo | Hbada | Razer | Humanscale | Autonomous |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 37.6% | 37.6% | 9.2% | 2.7% | 2.7% | 3.4% | 0.79% | 1.5% | 1.5% | 1.8% | 1.2% |
| Nov 2025 | 31.6% | 47.4% | 6.4% | 2.3% | 2.8% | 2.8% | 0.83% | 1.9% | 1.6% | 1.3% | 1% |
| Dec 2025 | 31.8% | 47.8% | 6.4% | 1.9% | 2.3% | 2.9% | 0.84% | 2.3% | 1.6% | 1% | 1% |
| Jan 2026 | 35.6% | 43.6% | 7.2% | 2.1% | 2.6% | 2.6% | 0.78% | 1.7% | 1.4% | 1.2% | 1.2% |
| Feb 2026 | 38.7% | 38.7% | 7.7% | 2.3% | 2.8% | 2.8% | 0.81% | 1.9% | 1.5% | 1.5% | 1% |
| Mar 2026 | 42.4% | 34.9% | 8.6% | 2.5% | 2.5% | 2.5% | 0.93% | 1.7% | 1.4% | 1.4% | 1.1% |
| Apr 2026 | 38.5% | 38.5% | 7.7% | 2.8% | 2.8% | 2.3% | 1.2% | 1.9% | 1.5% | 1.5% | 1.2% |
| May 2026 | 35.4% | 43% | 7.1% | 2.6% | 2.6% | 2.6% | 1.1% | 1.4% | 1.4% | 1.7% | 1.1% |
| Jun 2026 | 35.5% | 43.2% | 7.1% | 2.1% | 2.6% | 2.6% | 1.1% | 1.7% | 1.4% | 1.4% | 1.1% |
| Jul 2026 | 42.1% | 34.6% | 8.5% | 2.5% | 2.5% | 2.5% | 1.4% | 1.7% | 1.7% | 1.4% | 1.1% |
| Aug 2026 | 38.3% | 38.3% | 7.7% | 2.8% | 2.8% | 2.3% | 1.9% | 1.5% | 1.5% | 1.5% | 1.3% |
| Sep 2026 | 37.8% | 37.8% | 7.6% | 2.8% | 2.8% | 2.8% | 2.3% | 1.8% | 1.8% | 1.5% | 1.2% |
How has the Haworth and Humanscale comparison changed over the last 12 months?
3 findings
- Haworth was ahead of Humanscale in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Haworth’s share of searches among office chair brands in the United States moved from 2.7% to 2.8%, and its estimated monthly branded searches held steady at 6.6K.
- Across the 12 months ending September 2026, Humanscale’s share of searches among office chair brands in the United States moved from 1.8% to 1.5%, and its estimated monthly branded searches moved from 4.4K to 3.6K.
How did search popularity change for United States office chair brands in September 2026?
1 change
In September 2026, Humanscale fell from 9th to 10th among office chair brands in the United States.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Haworth’s and Humanscale’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Haworth
1 branded search term
- haworth chair
Humanscale
1 branded search term
- humanscale chair
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