Brandwave

Handel's vs Marble Slab Creamery:Which is more popular?

In September 2026, Handel's had more branded searches than Marble Slab Creamery among ice cream chains in the United States. Handel's had about 169,000 branded searches, while Marble Slab Creamery had 40,500. Handel's made up 2.4% of all ice cream chain searches we track, and Marble Slab Creamery accounted for 0.57%. When we asked ChatGPT and Google AI Overviews about ice cream chains, Handel's appeared in three of the four answers and Marble Slab Creamery in none.

Among ice cream chains in the United States in September 2026

Who do people search for more?

Handel's, about 4 searches for every 1 for Marble Slab Creamery

Handel's 169K searchesMarble Slab Creamery 40.5K searches

Who does AI mention more?

Handel's, mentioned in 3 of 4 answers, Marble Slab Creamery in 0

Handel's in 3 of 4Marble Slab Creamery in 0 of 4

Who does AI recommend more?

Handel's, the only one of the two named

Handel's first in 3Marble Slab Creamery never named

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Top ice cream chains in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Handel's was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Marble Slab Creamery did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Jeni's Splendid Ice Creams1st
  2. Salt & Straw2nd
  3. Handel's3rd
  4. Cold Stone Creamery4th
  5. Dairy Queen5th
  6. Baskin-Robbins6th
  7. Culver's7th
  8. Marble Slab Creamery–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Cold Stone Creamery3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Handel's3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Salt & Straw2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Culver's2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Jeni's Splendid Ice Creams2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Dairy Queen1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Baskin-Robbins1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Marble Slab Creamery0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about ice cream chains

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 23, 2026.

Is Handel's or Marble Slab Creamery more popular in search?

This chart shows how often people search Google for Handel's and Marble Slab Creamery by name. Each line represents a brand's share of searches for all eight ice cream chains we track, month by month, from searches in United States.

Handel's and Marble Slab Creamery among ice cream chains in the United States, by month

Share of searches by month for Handel's, Marble Slab Creamery. The figures are in the table below the chart.

View monthly share of searches table
MonthDairy QueenCold Stone CreameryBaskin-RobbinsSalt & StrawCulver'sHandel'sMarble Slab CreameryJeni's Splendid Ice Creams
Oct 202548.3%24.1%17.6%4.3%2.5%2%0.58%0.56%
Nov 202544.1%22.1%24.1%4%2.2%2.3%0.65%0.52%
Dec 202546.4%23.2%20.7%4.2%1.9%2.4%0.69%0.55%
Jan 202650%22.3%18.2%3.7%2.5%2.1%0.6%0.49%
Feb 202650.4%22.5%18.3%3%2.5%2.1%0.61%0.49%
Mar 202651.8%21.2%19%3.1%1.8%2.2%0.51%0.5%
Apr 202647%23.5%21%2.8%2%2.4%0.57%0.66%
May 202649.5%24.8%18.1%2.4%2.1%2.1%0.49%0.5%
Jun 202645.3%25.7%20.3%3.3%1.9%2.3%0.55%0.56%
Jul 202644.5%27.2%19.9%2.7%1.9%2.8%0.54%0.49%
Aug 202645.6%25.9%20.4%2.7%1.9%2.4%0.55%0.54%
Sep 202646.9%23.4%21%2.8%2.4%2.4%0.57%0.51%

How has the Handel's and Marble Slab Creamery comparison changed over the last 12 months?

3 findings

How did search popularity change for United States ice cream chains in September 2026?

1 change

  1. In September 2026, Handel's fell from 5th to 6th among ice cream chains in the United States.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Handel's’ and Marble Slab Creamery’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Handel's

2 branded search terms

  • handels
  • handels ice cream

Marble Slab Creamery

1 branded search term

  • marble slab

How the Brand Demand Index is measured

Other head-to-heads among ice cream chains

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