GreenPath Financial Wellness vs SoFi:Which is searched more in the United States?
In September 2026, SoFi had more branded searches than GreenPath Financial Wellness among debt consolidation services in the United States. SoFi had about 74,000 branded searches, while GreenPath Financial Wellness had 18,400. SoFi made up 17.9% of all debt consolidation service searches we track, and GreenPath Financial Wellness accounted for 4.5%.
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Is GreenPath Financial Wellness or SoFi more popular in search?
Compare the debt consolidation services operators run on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for SoFi, GreenPath Financial Wellness. The figures are in the table below the chart.
View monthly share of searches table
| Month | National Debt Relief | LendingClub | SoFi | Freedom Debt Relief | Money Management International | GreenPath Financial Wellness | Achieve | Credible |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 29.3% | 43.7% | 8.8% | 8.8% | 3.3% | 3.9% | 1.4% | 0.78% |
| Nov 2025 | 26.3% | 47.9% | 9.6% | 7.9% | 3% | 3.4% | 1.3% | 0.7% |
| Dec 2025 | 29.6% | 44.1% | 10.9% | 7.3% | 2.7% | 3.3% | 1.5% | 0.65% |
| Jan 2026 | 33% | 40.4% | 9.9% | 8.1% | 3.1% | 3.6% | 1.3% | 0.59% |
| Feb 2026 | 29.6% | 44.1% | 8.9% | 8.9% | 3.3% | 3.2% | 1.5% | 0.52% |
| Mar 2026 | 29% | 43.2% | 10.6% | 8.7% | 3.3% | 3.2% | 1.4% | 0.63% |
| Apr 2026 | 29% | 43.2% | 10.6% | 8.7% | 3.3% | 3.1% | 1.4% | 0.63% |
| May 2026 | 29.4% | 43.8% | 10.8% | 7.2% | 3.3% | 3.2% | 1.8% | 0.64% |
| Jun 2026 | 28.6% | 42.6% | 12.8% | 7% | 2.6% | 3.1% | 2.6% | 0.76% |
| Jul 2026 | 31% | 37.8% | 13.9% | 7.6% | 2.9% | 3.5% | 2.3% | 1% |
| Aug 2026 | 35.2% | 28.8% | 15.8% | 8.7% | 4% | 3.9% | 2.1% | 1.4% |
| Sep 2026 | 32.7% | 26.6% | 17.9% | 9.8% | 4.5% | 4.5% | 2.4% | 1.6% |
How has the GreenPath Financial Wellness and SoFi comparison changed over the last 12 months?
3 findings
- SoFi was ahead of GreenPath Financial Wellness in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, GreenPath Financial Wellness’ share of searches among debt consolidation services in the United States moved from 3.9% to 4.5%, and its estimated monthly branded searches moved from 21.7K to 18.4K.
- Across the 12 months ending September 2026, SoFi’s share of searches among debt consolidation services in the United States moved from 8.8% to 17.9%, and its estimated monthly branded searches moved from 49.5K to 74K.
How did search popularity change for United States debt consolidation services in September 2026?
2 changes
In September 2026, SoFi gained share of searches among debt consolidation services in the United States, from 15.8% to 17.9%.
In September 2026, GreenPath Financial Wellness gained share of searches among debt consolidation services in the United States, from 3.9% to 4.5%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using GreenPath Financial Wellness’ and SoFi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
GreenPath Financial Wellness
2 branded search terms
- greenpath
- greenpath financial
SoFi
1 branded search term
- sofi loans
Other head-to-heads among debt consolidation services
National Debt Relief vs LendingClub: compare search popularity- National Debt Relief vs SoFi: compare search popularity
National Debt Relief vs Freedom Debt Relief: compare search popularity
National Debt Relief vs Money Management International: compare search popularity- LendingClub vs SoFi: compare search popularity
- LendingClub vs Freedom Debt Relief: compare search popularity
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