Google Pixel vs Microsoft Surface:Which is more popular?
In September 2026, Microsoft Surface had more branded searches than Google Pixel among tablet brands in the United States. Microsoft Surface had about 121,000 branded searches, while Google Pixel had 14,800. Microsoft Surface made up 6.4% of all tablet brand searches we track, and Google Pixel accounted for 0.79%. When we asked ChatGPT and Google AI Overviews about tablet brands, Microsoft Surface appeared in two of the five answers and Google Pixel in none.
Who do people search for more?
Microsoft Surface, about 8 searches for every 1 for Google Pixel
Who does AI mention more?
Microsoft Surface, mentioned in 2 of 5 answers, Google Pixel in 0
Who does AI recommend more?
Microsoft Surface, the only one of the two named
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Top tablet brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Microsoft Surface was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Google Pixel did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Samsung Galaxy Tab5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Apple iPad3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Microsoft Surface2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Lenovo Tab2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
OnePlus2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Amazon Fire Tablet1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Google Pixel0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
TCL0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about tablet brands
5 answers
Asked ChatGPT
“Which tablet should I buy?”
Asked ChatGPT
“What are the best tablet brands?”
Asked ChatGPT
“What is the best Android tablet?”
Searched Google, AI Overview
“tablet”
Searched Google, AI Overview
“best tablet”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.
Is Google Pixel or Microsoft Surface more popular in search?
This chart shows how often people search Google for Google Pixel and Microsoft Surface by name. Each line represents a brand's share of searches for all eight tablet brands we track, month by month, from searches in United States.
Share of searches by month for Microsoft Surface, Google Pixel. The figures are in the table below the chart.
View monthly share of searches table
| Month | Apple iPad | Samsung Galaxy Tab | Microsoft Surface | Amazon Fire Tablet | Lenovo Tab | Google Pixel | TCL | OnePlus |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 73.9% | 10.2% | 10% | 2.5% | 1.3% | 1.6% | 0.27% | 0.22% |
| Nov 2025 | 84.2% | 6.6% | 5.6% | 1.5% | 1% | 0.83% | 0.17% | 0.14% |
| Dec 2025 | 84.8% | 6.6% | 4.6% | 1.9% | 1% | 0.84% | 0.17% | 0.14% |
| Jan 2026 | 78.5% | 8.8% | 7.7% | 2.1% | 1.4% | 0.95% | 0.28% | 0.19% |
| Feb 2026 | 78.8% | 8.9% | 7.8% | 1.8% | 1.4% | 0.78% | 0.35% | 0.19% |
| Mar 2026 | 77.2% | 9.1% | 8.5% | 2.1% | 1.7% | 0.94% | 0.28% | 0.18% |
| Apr 2026 | 78.9% | 8.9% | 7.8% | 1.8% | 1.4% | 0.78% | 0.28% | 0.19% |
| May 2026 | 74.9% | 10.3% | 9.1% | 2.5% | 1.7% | 1.1% | 0.33% | 0.22% |
| Jun 2026 | 76.8% | 9% | 8.5% | 2.1% | 1.7% | 1.4% | 0.34% | 0.18% |
| Jul 2026 | 77.7% | 9.1% | 7.7% | 2.1% | 1.7% | 1.2% | 0.34% | 0.18% |
| Aug 2026 | 77.9% | 8.7% | 8.5% | 1.7% | 1.7% | 0.94% | 0.28% | 0.15% |
| Sep 2026 | 79.9% | 8.9% | 6.4% | 1.8% | 1.8% | 0.79% | 0.29% | 0.15% |
Google Pixel sells other things too, so only its searches that name this product count here, like “google pixel tablet”.
How has the Google Pixel and Microsoft Surface comparison changed over the last 12 months?
3 findings
- Microsoft Surface was ahead of Google Pixel in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Google Pixel’s share of searches among tablet brands in the United States moved from 1.6% to 0.79%, and its estimated monthly branded searches moved from 27.1K to 14.8K.
- Across the 12 months ending September 2026, Microsoft Surface’s share of searches among tablet brands in the United States moved from 10% to 6.4%, and its estimated monthly branded searches moved from 165K to 121K.
How did search popularity change for United States tablet brands in September 2026?
2 changes
In September 2026, Microsoft Surface lost share of searches among tablet brands in the United States, from 8.5% to 6.4%.
Google Pixel’s share of searches among tablet brands in the United States has lost ground for 3 months in a row, from 1.4% to 0.79% in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Google Pixel’s and Microsoft Surface’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Google Pixel
1 branded search term
- google pixel tablet
Microsoft Surface
2 branded search terms
- microsoft surface
- surface pro
Other head-to-heads among tablet brands
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