Glassdoor vs ZipRecruiter:Which is searched more in United States?
In September 2026, ZipRecruiter had more branded searches than Glassdoor among job boards in United States. ZipRecruiter was estimated to have 1M branded searches compared to Glassdoor’s 450K, and held a 3.8% Share of Search versus Glassdoor’s 1.7%.
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Which is more popular in search, Glassdoor or ZipRecruiter?
Compare the sites employers advertise roles on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for ZipRecruiter, Glassdoor. The figures are in the table below the chart.
View monthly share of search table
| Month | Indeed | ZipRecruiter | Glassdoor | |
|---|---|---|---|---|
| Oct 2025 | 51.9% | 42.4% | 3.1% | 2.6% |
| Nov 2025 | 56.8% | 38.1% | 2.8% | 2.3% |
| Dec 2025 | 51.7% | 42.6% | 3.1% | 2.6% |
| Jan 2026 | 51.6% | 42.1% | 3.8% | 2.6% |
| Feb 2026 | 52.2% | 42.6% | 3.2% | 2.1% |
| Mar 2026 | 51.6% | 42.1% | 3.8% | 2.6% |
| Apr 2026 | 51.8% | 42.3% | 3.8% | 2.1% |
| May 2026 | 52.2% | 42.6% | 3.2% | 2.1% |
| Jun 2026 | 52.4% | 42.7% | 3.2% | 1.7% |
| Jul 2026 | 52.4% | 42.7% | 3.2% | 1.7% |
| Aug 2026 | 51.8% | 42.3% | 3.8% | 2.1% |
| Sep 2026 | 52% | 42.4% | 3.8% | 1.7% |
How has the Glassdoor and ZipRecruiter comparison changed over the last 12 months?
3 findings
- ZipRecruiter was ahead of Glassdoor in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Glassdoor’s estimated Share of Search among job boards in United States moved from 2.6% to 1.7%, and its estimated monthly branded searches moved from 673K to 450K.
- Across the 12 months ending September 2026, ZipRecruiter’s estimated Share of Search among job boards in United States moved from 3.1% to 3.8%, and its estimated monthly branded searches moved from 823K to 1M.
How did search popularity change for United States job boards in September 2026?
2 changes
Estimated monthly branded searches for ZipRecruiter in United States rose 21.5% over 12 measured months, from 823K to 1M in September 2026.
Estimated monthly branded searches for Glassdoor in United States fell 33.1% over 12 measured months, from 673K to 450K in September 2026.
Other head-to-heads among job boards
How each brand is measured
Brandwave collects information about searches that people make online using Glassdoor’s and ZipRecruiter’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Glassdoor
1 branded search term
- glassdoor
ZipRecruiter
1 branded search term
- ziprecruiter
Put your own brand in this comparison
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