Brandwave

Ghirardelli vs Snickers:Which is more popular?

In September 2026, Ghirardelli and Snickers were level in searches among chocolate brands in the United States, with an estimated 110K branded searches each, at 11% of the total each. When we asked ChatGPT and Google AI Overviews about chocolate brands, Ghirardelli appeared in three of the five answers and Snickers in two. Ghirardelli was mentioned before Snickers in every answer.

Among chocolate brands in the United States in September 2026

Who do people search for more?

Ghirardelli and Snickers are searched for about as often as each other.

Ghirardelli 110K searchesSnickers 110K searches

Who does AI mention more?

Ghirardelli, mentioned in 3 of 5 answers, Snickers in 2

Ghirardelli in 3 of 5Snickers in 2 of 5

Who does AI recommend more?

Ghirardelli, named ahead of Snickers in every answer

Ghirardelli first in 3Snickers never first

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Top chocolate brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Ghirardelli was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Snickers was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Ghirardelli was listed before Snickers in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Lindt1st
  2. Ghirardelli2nd
  3. Valrhona3rd
  4. Hershey's4th
  5. Hu4th
  6. Tony's Chocolonely6th
  7. Snickers7th
  8. Twix8th
  9. M&M's–
  10. Reese's–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Ghirardelli3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Lindt3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Valrhona3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Hershey's2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Snickers2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Twix2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tony's Chocolonely2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Reese's1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hu1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • M&M's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about chocolate brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 27, 2026.

Is Ghirardelli or Snickers more popular in search?

This chart shows how often people search Google for Ghirardelli and Snickers by name. Each line represents a brand's share of searches for all 11 chocolate brands we track, month by month, from searches in United States.

Ghirardelli and Snickers among chocolate brands in the United States, by month

Share of searches by month for Ghirardelli, Snickers. The figures are in the table below the chart.

View monthly share of searches table
MonthHershey'sM&M'sReese'sGhirardelliKitKatSnickersTwixTony's ChocolonelyHuLindtValrhona
Oct 202513.4%16.4%16.4%9%13.4%13.4%9%3.3%1.8%3.3%0.44%
Nov 202513.9%13.9%13.9%13.9%11.4%11.4%9.3%4.2%2.3%5.1%0.68%
Dec 202514%11.4%14%20.8%9.3%9.3%6.3%5.1%2.8%6.3%0.84%
Jan 202616%13.1%13.1%16%10.6%10.6%7.2%4.8%3.2%4.8%0.78%
Feb 202615.1%15.1%15.1%15.1%10.1%10.1%6.8%4.5%3%4.5%0.6%
Mar 202614.1%14.1%11.6%9.4%25.8%9.4%6.3%2.8%2.3%3.5%0.57%
Apr 202614.9%14.9%14.9%10%18.2%10%6.7%3.7%3%3%0.73%
May 202616.3%16.3%13.3%10.9%10.9%10.9%7.3%4.9%2.7%6%0.65%
Jun 202613.3%36.2%8.9%8.9%10.8%8.9%4.9%3.3%2.2%2.2%0.43%
Jul 202617.6%14.4%11.8%14.4%14.4%9.7%6.5%4.3%2.9%3.5%0.57%
Aug 202618.4%15%15%12.2%10.1%12.2%6.7%3.7%3%3%0.6%
Sep 202620.1%16.5%13.5%11%11%11%7.4%3.3%2.7%2.7%0.54%

How has the Ghirardelli and Snickers comparison changed over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending September 2026: Ghirardelli took it in November 2025.
  • Across the 12 months ending September 2026, Ghirardelli’s share of searches among chocolate brands in the United States moved from 9% to 11%, and its estimated monthly branded searches moved from 135K to 110K.
  • Across the 12 months ending September 2026, Snickers’ share of searches among chocolate brands in the United States moved from 13.4% to 11%, and its estimated monthly branded searches moved from 201K to 110K.

How did search popularity change for United States chocolate brands in September 2026?

3 changes

  1. In September 2026, KitKat overtook Snickers to rank 5th among chocolate brands in the United States, with 11% of the searches.

  2. In September 2026, Ghirardelli lost share of searches among chocolate brands in the United States, from 12.2% to 11%.

  3. In September 2026, Snickers lost share of searches among chocolate brands in the United States, from 12.2% to 11%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Ghirardelli’s and Snickers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Ghirardelli

1 branded search term

  • ghirardelli

Snickers

1 branded search term

  • snickers

How the Brand Demand Index is measured

Other head-to-heads among chocolate brands

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