FTD vs UrbanStems:Which is more popular?
In September 2026, FTD had more branded searches than UrbanStems among flower delivery platforms in the United States. FTD had about 110,000 branded searches, while UrbanStems had 22,900. FTD made up 33.4% of all flower delivery platform searches we track, and UrbanStems accounted for 6.9%. When we asked ChatGPT and Google AI Overviews about flower delivery platforms, FTD and UrbanStems each appeared in three of the four answers. UrbanStems was mentioned before FTD in two out of three answers that named either.
Who do people search for more?
FTD, about 5 searches for every 1 for UrbanStems
Who does AI mention more?
Both were mentioned in 3 of 4 answers.
Who does AI recommend more?
UrbanStems, named ahead of FTD in 2 of 3 answers
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Top flower delivery platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, FTD and UrbanStems were each mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. UrbanStems was listed before FTD in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
The Bouqs Co.1st
1-800-Flowers2nd- UrbanStems3rd
- FTD4th
Teleflora5th
ProFlowers6th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- 1-800-Flowers4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- FTD3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Teleflora3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- The Bouqs Co.3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- UrbanStems3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- ProFlowers2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about flower delivery platforms
4 answers
Asked ChatGPT
“Which flower delivery platform should I use in the US?”
Asked ChatGPT
“What are the best flower delivery platforms in the US?”
Asked ChatGPT
“What's the best flower delivery platform in the US for a birthday bouquet?”
Searched Google, AI Overview
“flower delivery”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“same day flower delivery”
Brands are shown in the order each answer named them. The survey took place in United States on October 19, 2026.
Is FTD or UrbanStems more popular in search?
This chart shows how often people search Google for FTD and UrbanStems by name. Each line represents a brand's share of searches for all six flower delivery platforms we track, month by month, from searches in United States.
Share of searches by month for FTD, UrbanStems. The figures are in the table below the chart.
View monthly share of searches table
| Month | 1-800-Flowers | FTD | Teleflora | ProFlowers | The Bouqs Co. | UrbanStems |
|---|---|---|---|---|---|---|
| Oct 2025 | 35.5% | 28.9% | 10.6% | 7.1% | 8.9% | 9% |
| Nov 2025 | 30.5% | 30.5% | 13.7% | 7.5% | 9.3% | 8.4% |
| Dec 2025 | 33.7% | 27.6% | 15.1% | 8.3% | 8.4% | 7% |
| Jan 2026 | 31.5% | 31.5% | 11.6% | 7.7% | 9.6% | 8% |
| Feb 2026 | 34.1% | 18.7% | 12.6% | 12.6% | 12.8% | 9.4% |
| Mar 2026 | 35.3% | 23.7% | 13% | 8.7% | 10.4% | 9% |
| Apr 2026 | 35.4% | 23.6% | 10.6% | 8.7% | 12.7% | 9% |
| May 2026 | 35.6% | 15.9% | 10.7% | 13.1% | 12.8% | 11.9% |
| Jun 2026 | 34.1% | 27.9% | 12.5% | 8.4% | 8.5% | 8.6% |
| Jul 2026 | 33.5% | 27.4% | 12.3% | 10% | 8.3% | 8.5% |
| Aug 2026 | 35.9% | 29.6% | 10.8% | 8.9% | 7.4% | 7.5% |
| Sep 2026 | 33.4% | 33.4% | 10% | 8.2% | 8.1% | 6.9% |
How has the FTD and UrbanStems comparison changed over the last 12 months?
3 findings
- FTD was ahead of UrbanStems in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, FTD’s share of searches among flower delivery platforms in the United States moved from 28.9% to 33.4%, and its estimated monthly branded searches held steady at 110K.
- Across the 12 months ending September 2026, UrbanStems’ share of searches among flower delivery platforms in the United States moved from 9% to 6.9%, and its estimated monthly branded searches moved from 34.3K to 22.9K.
How did search popularity change for United States flower delivery platforms in September 2026?
3 changes
In September 2026, The Bouqs Co. overtook UrbanStems to rank 5th among flower delivery platforms in the United States, with 8.1% of the searches.
In September 2026, FTD gained share of searches among flower delivery platforms in the United States, from 29.6% to 33.4%.
In September 2026, UrbanStems lost share of searches among flower delivery platforms in the United States, from 7.5% to 6.9%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using FTD’s and UrbanStems’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
FTD
1 branded search term
- ftd
UrbanStems
2 branded search terms
- urban stems
- urbanstems
Other head-to-heads among flower delivery platforms
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