Brandwave

FTD vs ProFlowers:Which is more popular?

In September 2026, FTD had more branded searches than ProFlowers among flower delivery platforms in United States. FTD had about 110,000 branded searches, while ProFlowers had 27,100. FTD made up 33.4% of all flower delivery platform searches we track, and ProFlowers accounted for 8.2%. When we asked ChatGPT and Google AI Overviews about flower delivery platforms, FTD appeared in three of the four answers and ProFlowers in two. FTD was mentioned before ProFlowers in every answer that named either.

Among flower delivery platforms in United States in September 2026

Who do people search for more?

FTD, about 4 searches for every 1 for ProFlowers

FTD 110K searchesProFlowers 27.1K searches

Who does AI mention more?

FTD, mentioned in 3 of 4 answers, ProFlowers in 2

FTD in 3 of 4ProFlowers in 2 of 4

Who does AI recommend more?

FTD, named ahead of ProFlowers in 3 of 3 answers

FTD first in 3ProFlowers never first

Follow FTD vs ProFlowers and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top flower delivery platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, FTD was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. ProFlowers was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. FTD was listed before ProFlowers in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. The Bouqs Co.1st
  2. 1-800-Flowers2nd
  3. UrbanStems3rd
  4. FTD4th
  5. Teleflora5th
  6. ProFlowers6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • 1-800-Flowers4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • FTD3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Teleflora3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • The Bouqs Co.3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • UrbanStems3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • ProFlowers2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about flower delivery platforms

4 answers

Brands are shown in the order each answer named them. The survey took place in United States on October 19, 2026.

Is FTD or ProFlowers more popular in search?

This chart shows how often people search Google for FTD and ProFlowers by name. Each line represents a brand's share of searches for all six flower delivery platforms we track, month by month, from searches in United States.

FTD and ProFlowers among flower delivery platforms in United States, by month

Share of searches by month for FTD, ProFlowers. The figures are in the table below the chart.

View monthly share of searches table
Month1-800-FlowersFTDTelefloraProFlowersThe Bouqs Co.UrbanStems
Oct 202535.5%28.9%10.6%7.1%8.9%9%
Nov 202530.5%30.5%13.7%7.5%9.3%8.4%
Dec 202533.7%27.6%15.1%8.3%8.4%7%
Jan 202631.5%31.5%11.6%7.7%9.6%8%
Feb 202634.1%18.7%12.6%12.6%12.8%9.4%
Mar 202635.3%23.7%13%8.7%10.4%9%
Apr 202635.4%23.6%10.6%8.7%12.7%9%
May 202635.6%15.9%10.7%13.1%12.8%11.9%
Jun 202634.1%27.9%12.5%8.4%8.5%8.6%
Jul 202633.5%27.4%12.3%10%8.3%8.5%
Aug 202635.9%29.6%10.8%8.9%7.4%7.5%
Sep 202633.4%33.4%10%8.2%8.1%6.9%

How has the FTD and ProFlowers comparison changed over the last 12 months?

3 findings

How did search popularity change for United States flower delivery platforms in September 2026?

2 changes

  1. In September 2026, FTD gained share of searches among flower delivery platforms in United States, from 29.6% to 33.4%.

  2. In September 2026, ProFlowers lost share of searches among flower delivery platforms in United States, from 8.9% to 8.2%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using FTD’s and ProFlowers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

FTD

1 branded search term

  • ftd

ProFlowers

2 branded search terms

  • pro flowers
  • proflowers

How the Brand Demand Index is measured

Other head-to-heads among flower delivery platforms

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free