Brandwave

FreshBooks vs ZipBooks:Which is more popular?

In September 2026, FreshBooks had more branded searches than ZipBooks among small business accounting software in the United States. FreshBooks had about 33,100 branded searches, while ZipBooks had 1,900. FreshBooks made up 2.8% of all small business accounting software searches we track, and ZipBooks accounted for 0.16%. When we asked ChatGPT and Google AI Overviews about small business accounting software, FreshBooks appeared in all five answers and ZipBooks in none.

Among small business accounting software in the United States in September 2026

Who do people search for more?

FreshBooks, about 17 searches for every 1 for ZipBooks

FreshBooks 33.1K searchesZipBooks 1.9K searches

Who does AI mention more?

FreshBooks, mentioned in every answer we collected

FreshBooks in 5 of 5ZipBooks in 0 of 5

Who does AI recommend more?

FreshBooks, the only one of the two named

FreshBooks first in 5ZipBooks never named

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Top small business accounting software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, FreshBooks appeared in all five answers. ZipBooks did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. QuickBooks Online1st
  2. Wave2nd
  3. Xero3rd
  4. FreshBooks4th
  5. Zoho Books5th
  6. Sage Accounting6th
  7. ZipBooks–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • FreshBooks5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Wave5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • QuickBooks Online4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Xero4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Zoho Books4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sage Accounting1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ZipBooks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about small business accounting software

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 27, 2026.

Is FreshBooks or ZipBooks more popular in search?

This chart shows how often people search Google for FreshBooks and ZipBooks by name. Each line represents a brand's share of searches for all seven small business accounting software we track, month by month, from searches in United States.

FreshBooks and ZipBooks among small business accounting software in the United States, by month

Share of searches by month for FreshBooks, ZipBooks. The figures are in the table below the chart.

View monthly share of searches table
MonthQuickBooks OnlineXeroFreshBooksZoho BooksWaveSage AccountingZipBooks
Oct 202582.9%7.5%4.1%2.2%2.7%0.2%0.36%
Nov 202581.2%8.9%4%2.7%2.7%0.19%0.36%
Dec 202580.7%8.9%4%2.7%3.2%0.19%0.35%
Jan 202680.1%8.8%4%2.7%4%0.19%0.35%
Feb 202683.6%7.6%2.8%2.8%2.8%0.2%0.3%
Mar 202683.6%7.6%2.8%2.8%2.8%0.2%0.3%
Apr 202683.7%7.6%2.8%2.8%2.8%0.16%0.3%
May 202682.7%9.1%2.7%2.7%2.2%0.19%0.29%
Jun 202682.6%7.4%4.1%2.7%2.7%0.24%0.19%
Jul 202684.9%7.7%2.8%2.3%1.9%0.2%0.16%
Aug 202685.4%7.7%2.3%2.3%1.9%0.16%0.2%
Sep 202685%7.7%2.8%2.3%1.9%0.16%0.16%

How has the FreshBooks and ZipBooks comparison changed over the last 12 months?

3 findings

How did search popularity change for United States small business accounting software in September 2026?

2 changes

  1. In September 2026, ZipBooks fell from 6th to 7th among small business accounting software in the United States.

  2. Estimated monthly branded searches for FreshBooks in the United States fell 33.1% over 12 measured months, from 49.5K to 33.1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using FreshBooks’ and ZipBooks’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

FreshBooks

1 branded search term

  • freshbooks

ZipBooks

1 branded search term

  • zipbooks

How the Brand Demand Index is measured

Other head-to-heads among small business accounting software

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