Brandwave

Freebirds World Burrito vs QDOBA:Which is more popular?

In September 2026, QDOBA had more branded searches than Freebirds World Burrito among mexican fast food chains in the United States. QDOBA had about 1.5 million branded searches, while Freebirds World Burrito had 165,000. QDOBA made up 5.8% of all mexican fast food chain searches we track, and Freebirds World Burrito accounted for 0.63%. When we asked ChatGPT and Google AI Overviews about mexican fast food chains, QDOBA appeared in all three answers and Freebirds World Burrito in two. QDOBA was mentioned before Freebirds World Burrito in two out of three answers.

Among mexican fast food chains in the United States in September 2026

Who do people search for more?

QDOBA, about 9 searches for every 1 for Freebirds World Burrito

QDOBA 1.5M searchesFreebirds World Burrito 165K searches

Who does AI mention more?

QDOBA, mentioned in every answer we collected

QDOBA in 3 of 3Freebirds World Burrito in 2 of 3

Who does AI recommend more?

QDOBA, named ahead of Freebirds World Burrito in 2 of 3 answers

QDOBA first in 2Freebirds World Burrito first in 1

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Top mexican fast food chains in ChatGPT and Google AI Overviews

In three ChatGPT questions, QDOBA appeared in all three answers. Freebirds World Burrito was mentioned in two out of three: in two of the three ChatGPT answers. QDOBA was listed before Freebirds World Burrito in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Chipotle Mexican Grill1st
  2. Del Taco2nd
  3. Taco Bell3rd
  4. QDOBA4th
  5. Freebirds World Burrito5th
  6. Torchy's Tacos6th
  7. Moe's Southwest Grill7th
  8. Taco John's8th
  9. El Pollo Loco–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about mexican fast food chains

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.

Is Freebirds World Burrito or QDOBA more popular in search?

This chart shows how often people search Google for Freebirds World Burrito and QDOBA by name. Each line represents a brand's share of searches for all nine mexican fast food chains we track, month by month, from searches in United States.

Freebirds World Burrito and QDOBA among mexican fast food chains in the United States, by month

Share of searches by month for QDOBA, Freebirds World Burrito. The figures are in the table below the chart.

View monthly share of searches table
MonthTaco BellChipotle Mexican GrillQDOBAEl Pollo LocoDel TacoMoe's Southwest GrillTorchy's TacosTaco John'sFreebirds World Burrito
Oct 202550.9%28%6.9%3.7%3.7%2.1%2.5%1.4%0.75%
Nov 202551.7%28.4%7%3.1%3.8%1.7%2.1%1.4%0.76%
Dec 202548.9%32.9%5.4%3%3.6%2%2.4%1.1%0.72%
Jan 202648.5%32.6%6.5%2.9%3.6%1.6%2.4%1.1%0.72%
Feb 202647.5%32%6.4%3.5%3.5%1.9%2.9%1.3%0.86%
Mar 202648.1%32.3%6.5%3.5%3.5%1.9%2.4%1.1%0.71%
Apr 202651.1%28.1%6.9%3.8%3.8%2.1%2.5%1.1%0.75%
May 202650.9%28%6.9%3.7%3.7%2.1%2.5%1.4%0.75%
Jun 202651.3%28.2%6.9%3.8%3.1%2.1%2.5%1.4%0.76%
Jul 202654.4%24.5%6%4%4%2.2%2.7%1.5%0.8%
Aug 202650.9%28%6.9%3.7%3.7%2.1%2.5%1.4%0.75%
Sep 202652.2%28.7%5.8%3.8%3.2%2.1%2.1%1.4%0.63%

How has the Freebirds World Burrito and QDOBA comparison changed over the last 12 months?

3 findings

How did search popularity change for United States mexican fast food chains in September 2026?

2 changes

  1. In September 2026, QDOBA lost share of searches among mexican fast food chains in the United States, from 6.9% to 5.8%.

  2. Estimated monthly branded searches for Freebirds World Burrito in the United States fell 17.9% over 12 measured months, from 201K to 165K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Freebirds World Burrito’s and QDOBA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Freebirds World Burrito

1 branded search term

  • freebirds

QDOBA

1 branded search term

  • qdoba

How the Brand Demand Index is measured

Other head-to-heads among mexican fast food chains

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