Brandwave

Five Guys vs The Habit Burger Grill:Which is more popular?

In September 2026, Five Guys had more branded searches than The Habit Burger Grill among burger chains in the United States. Five Guys had about 4.1 million branded searches, while The Habit Burger Grill had 246,000. Five Guys made up 6.1% of all burger chain searches we track, and The Habit Burger Grill accounted for 0.37%. When we asked ChatGPT and Google AI Overviews about burger chains, Five Guys and The Habit Burger Grill each appeared in three of the four answers. Five Guys was mentioned before The Habit Burger Grill in every answer that named either.

Among burger chains in the United States in September 2026

Who do people search for more?

Five Guys, about 17 searches for every 1 for The Habit Burger Grill

Five Guys 4.1M searchesThe Habit Burger Grill 246K searches

Who does AI mention more?

Both were mentioned in 3 of 4 answers.

Five Guys in 3 of 4The Habit Burger Grill in 3 of 4

Who does AI recommend more?

Five Guys, named ahead of The Habit Burger Grill in 3 of 3 answers

Five Guys first in 3The Habit Burger Grill never first

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Top burger chains in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Five Guys and The Habit Burger Grill were each mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Five Guys was listed before The Habit Burger Grill in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. In-N-Out Burger1st
  2. Five Guys2nd
  3. Culver's3rd
  4. Shake Shack4th
  5. Whataburger5th
  6. Wendy's6th
  7. The Habit Burger Grill7th
  8. McDonald's8th
  9. Burger King9th
  10. Smashburger10th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • In-N-Out Burger4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Culver's3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Five Guys3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Shake Shack3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • The Habit Burger Grill3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • McDonald's2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Burger King2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Wendy's2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Whataburger2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Smashburger1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about burger chains

4 answers

Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.

Is Five Guys or The Habit Burger Grill more popular in search?

This chart shows how often people search Google for Five Guys and The Habit Burger Grill by name. Each line represents a brand's share of searches for all ten burger chains we track, month by month, from searches in United States.

Five Guys and The Habit Burger Grill among burger chains in the United States, by month

Share of searches by month for Five Guys, The Habit Burger Grill. The figures are in the table below the chart.

View monthly share of searches table
MonthMcDonald'sBurger KingWendy'sCulver'sFive GuysWhataburgerShake ShackIn-N-Out BurgerSmashburgerThe Habit Burger Grill
Oct 202551.7%12.7%12.7%7%4.7%5.7%2.5%1.7%0.94%0.34%
Nov 202547.2%14.2%14.2%6.3%5.2%6.3%2.8%2.3%1%0.38%
Dec 202550%14.9%12.3%6.7%4.5%5.5%2.5%2.5%0.9%0.33%
Jan 202649.7%12.2%12.2%6.7%5.5%6.7%3%2.5%1.1%0.4%
Feb 202650.6%12.4%12.4%6.8%5.6%5.6%3%2%1.1%0.41%
Mar 202644.5%16.3%13.4%7.3%6%6%2.7%2.2%1.2%0.44%
Apr 202646.9%14.1%14.1%7.7%5.2%6.3%2.3%1.9%1%0.38%
May 202645.9%13.8%13.8%9.2%5.1%6.2%2.8%1.8%1%0.45%
Jun 202647%14.1%14.1%7.7%5.2%6.3%2.3%1.9%0.85%0.47%
Jul 202651.2%12.6%12.6%8.4%4.6%5.6%2.1%1.7%0.76%0.41%
Aug 202650.8%12.5%12.5%8.4%4.6%5.6%2.5%2%0.75%0.41%
Sep 202645.6%16.7%13.7%7.5%6.1%5%2.3%1.8%0.83%0.37%

How has the Five Guys and The Habit Burger Grill comparison changed over the last 12 months?

3 findings

How did search popularity change for United States burger chains in September 2026?

1 change

  1. In September 2026, Five Guys overtook Whataburger to rank 5th among burger chains in the United States, with 6.1% of the searches.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Five Guys’ and The Habit Burger Grill’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Five Guys

1 branded search term

  • five guys

The Habit Burger Grill

1 branded search term

  • habit burger

How the Brand Demand Index is measured

Other head-to-heads among burger chains

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