How popular isFive Guys in search?
In September 2026, people searched for Five Guys by name about 4.1 million times in the United States, a 22.1% increase from the previous year. These searches made up 6.1% of all United States burger chain searches, placing Five Guys fifth out of ten chains.
McDonald's45.6%
Burger King16.7%
Wendy's13.7%- Culver's7.5%
Five Guys6.1%
Whataburger5%
Shake Shack2.3%
In-N-Out Burger1.8%
Smashburger0.83%
The Habit Burger Grill0.37%
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Which burger chains compete with Five Guys?
Share of searches by month for McDonald's, Burger King, Wendy's, Culver's, Five Guys, Whataburger, Shake Shack. The figures are in the table below the chart.
View monthly share of searches table
| Month | McDonald's | Burger King | Wendy's | Culver's | Five Guys | Whataburger | Shake Shack | In-N-Out Burger | Smashburger | The Habit Burger Grill |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 51.7% | 12.7% | 12.7% | 7% | 4.7% | 5.7% | 2.5% | 1.7% | 0.94% | 0.34% |
| Nov 2025 | 47.2% | 14.2% | 14.2% | 6.3% | 5.2% | 6.3% | 2.8% | 2.3% | 1% | 0.38% |
| Dec 2025 | 50% | 14.9% | 12.3% | 6.7% | 4.5% | 5.5% | 2.5% | 2.5% | 0.9% | 0.33% |
| Jan 2026 | 49.7% | 12.2% | 12.2% | 6.7% | 5.5% | 6.7% | 3% | 2.5% | 1.1% | 0.4% |
| Feb 2026 | 50.6% | 12.4% | 12.4% | 6.8% | 5.6% | 5.6% | 3% | 2% | 1.1% | 0.41% |
| Mar 2026 | 44.5% | 16.3% | 13.4% | 7.3% | 6% | 6% | 2.7% | 2.2% | 1.2% | 0.44% |
| Apr 2026 | 46.9% | 14.1% | 14.1% | 7.7% | 5.2% | 6.3% | 2.3% | 1.9% | 1% | 0.38% |
| May 2026 | 45.9% | 13.8% | 13.8% | 9.2% | 5.1% | 6.2% | 2.8% | 1.8% | 1% | 0.45% |
| Jun 2026 | 47% | 14.1% | 14.1% | 7.7% | 5.2% | 6.3% | 2.3% | 1.9% | 0.85% | 0.47% |
| Jul 2026 | 51.2% | 12.6% | 12.6% | 8.4% | 4.6% | 5.6% | 2.1% | 1.7% | 0.76% | 0.41% |
| Aug 2026 | 50.8% | 12.5% | 12.5% | 8.4% | 4.6% | 5.6% | 2.5% | 2% | 0.75% | 0.41% |
| Sep 2026 | 45.6% | 16.7% | 13.7% | 7.5% | 6.1% | 5% | 2.3% | 1.8% | 0.83% | 0.37% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 45.6% | 30.4M | -18.3% | -5.2 points | |
| 2, held 2nd | 16.7% | 11.1M | +21.4% | +4.2 points | |
| 3, held 3rd | 13.7% | 9.1M | 0% | +1.2 points | |
| 4, held 4th | 7.5% | 5M | -18.3% | -0.9 points | |
| 5, moved from 6th to 5th | 6.1% | 4.1M | +22.1% | +1.6 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 5% | 3.4M | -18.1% | -0.6 pointsmoved from 5th to 6th | |
| 7, held 7th | 2.3% | 1.5M | -18% | -0.2 points | |
| 8, held 8th | 1.8% | 1.2M | -18.7% | -0.2 points | |
| 9, held 9th | 0.83% | 550K | 0% | +0.1 points | |
| 10, held 10th | 0.37% | 246K | -18.3% | 0 points |
45.6%
Held 1st. 30.4M estimated branded searches, -18.3% vs prior month. Share -5.2 points.
16.7%
Held 2nd. 11.1M estimated branded searches, +21.4% vs prior month. Share +4.2 points.
3.
Wendy's13.7%
Held 3rd. 9.1M estimated branded searches, 0% vs prior month. Share +1.2 points.
4.Culver's
7.5%
Held 4th. 5M estimated branded searches, -18.3% vs prior month. Share -0.9 points.
6.1%
Moved from 6th to 5th. 4.1M estimated branded searches, +22.1% vs prior month. Share +1.6 points.
5%
Moved from 5th to 6th. 3.4M estimated branded searches, -18.1% vs prior month. Share -0.6 points.
2.3%
Held 7th. 1.5M estimated branded searches, -18% vs prior month. Share -0.2 points.
1.8%
Held 8th. 1.2M estimated branded searches, -18.7% vs prior month. Share -0.2 points.
0.83%
Held 9th. 550K estimated branded searches, 0% vs prior month. Share +0.1 points.
0.37%
Held 10th. 246K estimated branded searches, -18.3% vs prior month. Share 0 points.
Compare search popularity between Five Guys and its closest rivals
Every comparison with Five Guys
9 comparisons
How has branded search demand for Five Guys changed in the United States over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Five Guys in the United States rose from 3.4M to 4.1M.
- Across the 12 months ending September 2026, Five Guys’ share of searches among burger chains in the United States increased from 4.7% to 6.1%.
- Across the 12 months ending September 2026, Five Guys’ share of searches among burger chains in the United States peaked at 6.1% in September 2026 and was lowest at 4.5% in December 2025.
- Across the 12 months ending September 2026, Five Guys rose from 6th to 5th among burger chains in the United States.
How did search popularity change for United States burger chains in September 2026?
6 changes
In September 2026, Five Guys overtook Whataburger to rank 5th among burger chains in the United States, with 6.1% of the searches.
In September 2026, Burger King gained share of searches among burger chains in the United States, from 12.5% to 16.7%.
In September 2026, Wendy's gained share of searches among burger chains in the United States, from 12.5% to 13.7%.
In September 2026, McDonald's lost share of searches among burger chains in the United States, from 50.8% to 45.6%.
In September 2026, Culver's lost share of searches among burger chains in the United States, from 8.4% to 7.5%.
In September 2026, Whataburger lost share of searches among burger chains in the United States, from 5.6% to 5%.
How are Five Guys’ branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Five Guys’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
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