Entrata vs TurboTenant:Which is more popular?
In September 2026, TurboTenant had more branded searches than Entrata among property management software in the United States. TurboTenant had about 90,500 branded searches, while Entrata had 22,200. TurboTenant made up 21.1% of all property management software searches we track, and Entrata accounted for 5.2%. When we asked ChatGPT and Google AI Overviews about property management software, TurboTenant appeared in four of the five answers and Entrata in none.
Who do people search for more?
TurboTenant, about 4 searches for every 1 for Entrata
Who does AI mention more?
TurboTenant, mentioned in 4 of 5 answers, Entrata in 0
Who does AI recommend more?
TurboTenant, the only one of the two named
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Top property management software in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, TurboTenant was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Entrata did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- TurboTenant1st
Buildium2nd
DoorLoop3rd
Avail4th
AppFolio5th
Innago6th
RentRedi7th
TenantCloud8th
Yardi9th
Entrata–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- TurboTenant4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Innago4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- AppFolio3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Yardi3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Buildium3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- DoorLoop3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- RentRedi2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- TenantCloud2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Avail2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Entrata0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about property management software
5 answers
Asked ChatGPT
“Which property management system should I use in the US?”
Asked ChatGPT
“What are the best property management systems in the US?”
Asked ChatGPT
“What's the best property management system in the US for a small landlord?”
Searched Google, AI Overview
“property management software”
Searched Google, AI Overview
“landlord software”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 19, 2026.
Is Entrata or TurboTenant more popular in search?
This chart shows how often people search Google for Entrata and TurboTenant by name. Each line represents a brand's share of searches for all ten property management software we track, month by month, from searches in United States.
Share of searches by month for TurboTenant, Entrata. The figures are in the table below the chart.
View monthly share of searches table
| Month | AppFolio | TurboTenant | Yardi | Buildium | DoorLoop | Entrata | Innago | RentRedi | TenantCloud | Avail |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 27.6% | 22.7% | 12.4% | 10.2% | 5.6% | 5.6% | 5.6% | 4.5% | 4.5% | 1.4% |
| Nov 2025 | 31.1% | 20.9% | 11.5% | 9.4% | 5.1% | 5.1% | 6.3% | 5.1% | 4.2% | 1.3% |
| Dec 2025 | 29.9% | 20.1% | 11% | 11% | 6% | 4.9% | 6% | 4.9% | 4.9% | 1.3% |
| Jan 2026 | 30.9% | 20.7% | 11.3% | 11.3% | 6.2% | 5.1% | 5.1% | 4.1% | 4.1% | 1% |
| Feb 2026 | 27.3% | 22.5% | 12.3% | 10.1% | 6.7% | 5.5% | 5.5% | 4.5% | 4.5% | 1.1% |
| Mar 2026 | 30.9% | 20.7% | 11.3% | 11.3% | 6.2% | 5.1% | 5.1% | 4.1% | 4.1% | 1.2% |
| Apr 2026 | 31.5% | 21.1% | 11.6% | 9.5% | 6.3% | 5.2% | 5.2% | 4.2% | 4.2% | 1.2% |
| May 2026 | 31.5% | 21.1% | 11.5% | 9.4% | 6.3% | 5.2% | 5.2% | 4.2% | 4.2% | 1.3% |
| Jun 2026 | 29.6% | 24.1% | 10.8% | 10.8% | 5.9% | 4.9% | 4.9% | 4% | 4% | 1.1% |
| Jul 2026 | 29.2% | 23.8% | 10.7% | 10.7% | 5.9% | 5.9% | 4.8% | 3.9% | 3.9% | 1.2% |
| Aug 2026 | 29% | 23.6% | 10.6% | 10.6% | 5.8% | 4.8% | 5.8% | 4.8% | 3.9% | 1% |
| Sep 2026 | 31.5% | 21.1% | 11.5% | 9.4% | 6.3% | 5.2% | 5.2% | 4.2% | 4.2% | 1.3% |
How has the Entrata and TurboTenant comparison changed over the last 12 months?
3 findings
- TurboTenant was ahead of Entrata in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Entrata’s share of searches among property management software in the United States moved from 5.6% to 5.2%, and its estimated monthly branded searches held steady at 22.2K.
- Across the 12 months ending September 2026, TurboTenant’s share of searches among property management software in the United States moved from 22.7% to 21.1%, and its estimated monthly branded searches held steady at 90.5K.
How did search popularity change for United States property management software in September 2026?
2 changes
In September 2026, TurboTenant lost share of searches among property management software in the United States, from 23.6% to 21.1%.
In September 2026, Entrata rose from 7th to 6th among property management software in the United States.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Entrata’s and TurboTenant’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Entrata
1 branded search term
- entrata
TurboTenant
1 branded search term
- turbotenant
Other head-to-heads among property management software
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