Engage PEO vs Insperity:Which is more popular?
In September 2026, Insperity had more branded searches than Engage PEO among PEO services in the United States. Insperity had about 90,500 branded searches, while Engage PEO had 22,200. Insperity made up 38.1% of all PEO service searches we track, and Engage PEO accounted for 9.3%. When we asked ChatGPT and Google AI Overviews about PEO services, Insperity appeared in all four answers and Engage PEO in none.
Who do people search for more?
Insperity, about 4 searches for every 1 for Engage PEO
Who does AI mention more?
Insperity, mentioned in every answer we collected
Who does AI recommend more?
Insperity, the only one of the two named
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Top PEO services in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Insperity appeared in all four answers. Engage PEO did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Justworks1st
ADP2nd
TriNet3rd- Insperity4th
Paychex5th
Rippling6th
CoAdvantage–
Engage PEO–
G&A Partners–
Vensure–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Insperity4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- TriNet4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- ADP4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Justworks3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Rippling2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Paychex2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- CoAdvantage0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Engage PEO0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- G&A Partners0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Vensure0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about PEO services
4 answers
Asked ChatGPT
“Which PEO should I use in the US?”
Asked ChatGPT
“What are the best PEOs in the US?”
Asked ChatGPT
“What's the best PEO in the US for a small business with 20 employees?”
Searched Google, AI Overview
“peo”
Searched Google, AI Overview
“peo services”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.
Is Engage PEO or Insperity more popular in search?
This chart shows how often people search Google for Engage PEO and Insperity by name. Each line represents a brand's share of searches for all ten PEO services we track, month by month, from searches in United States.
Share of searches by month for Insperity, Engage PEO. The figures are in the table below the chart.
View monthly share of searches table
| Month | Insperity | TriNet | CoAdvantage | Engage PEO | ADP | G&A Partners | Vensure | Justworks | Rippling | Paychex |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 34.9% | 28.5% | 10.4% | 7% | 10.4% | 4.7% | 2.5% | 0.66% | 0.5% | 0.34% |
| Nov 2025 | 36.1% | 29.5% | 10.8% | 7.2% | 8.9% | 4% | 2.2% | 0.6% | 0.4% | 0.29% |
| Dec 2025 | 38.4% | 25.8% | 9.5% | 7.7% | 9.5% | 5.2% | 2.8% | 0.46% | 0.35% | 0.31% |
| Jan 2026 | 32.8% | 27% | 12.1% | 9.9% | 8.1% | 5.4% | 3.6% | 0.48% | 0.39% | 0.26% |
| Feb 2026 | 39.7% | 26.7% | 9.8% | 6.5% | 8% | 4.4% | 3.6% | 0.55% | 0.36% | 0.32% |
| Mar 2026 | 36.8% | 30.3% | 9.1% | 6.1% | 9.1% | 4% | 3.3% | 0.6% | 0.43% | 0.33% |
| Apr 2026 | 36.1% | 29.7% | 8.9% | 5.9% | 10.8% | 4% | 3.2% | 0.56% | 0.43% | 0.43% |
| May 2026 | 37.5% | 25% | 9.2% | 7.5% | 9.2% | 5% | 5% | 0.8% | 0.41% | 0.36% |
| Jun 2026 | 34.5% | 28.2% | 10.3% | 6.9% | 8.5% | 5.6% | 4.6% | 0.75% | 0.38% | 0.34% |
| Jul 2026 | 38.1% | 25.5% | 9.3% | 7.6% | 9.3% | 5.1% | 3.4% | 0.88% | 0.42% | 0.37% |
| Aug 2026 | 36.7% | 30% | 9% | 7.3% | 7.3% | 4.9% | 3.3% | 0.75% | 0.41% | 0.29% |
| Sep 2026 | 38.1% | 25.5% | 9.3% | 9.3% | 7.6% | 5.1% | 3.4% | 0.76% | 0.55% | 0.37% |
How has the Engage PEO and Insperity comparison changed over the last 12 months?
3 findings
- Insperity was ahead of Engage PEO in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Engage PEO’s share of searches among PEO services in the United States moved from 7% to 9.3%, and its estimated monthly branded searches moved from 18.1K to 22.2K.
- Across the 12 months ending September 2026, Insperity’s share of searches among PEO services in the United States moved from 34.9% to 38.1%, and its estimated monthly branded searches held steady at 90.5K.
How did search popularity change for United States PEO services in September 2026?
2 changes
In September 2026, Engage PEO overtook ADP to rank 4th among PEO services in the United States, with 9.3% of the searches.
In September 2026, Insperity gained share of searches among PEO services in the United States, from 36.7% to 38.1%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Engage PEO’s and Insperity’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Engage PEO
1 branded search term
- engage peo
Insperity
1 branded search term
- insperity
Other head-to-heads among PEO services
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