Brandwave

How popular isTriNet?

In September 2026, people searched for TriNet by name about 60,500 times in the United States, an 18.2% decrease from the previous year. These searches made up 25.5% of all United States PEO service searches, placing TriNet second out of ten services. When we asked both ChatGPT and Google AI Overviews about PEO services, TriNet appeared in all answers and was the third most recommended of the ten.

Search and AI answers in September 2026

TriNet is the second most searched of 10 competitors and the third most recommended in AI answers.

  1. InsperityShare of searches 38.1%Mentioned in 4 of 4 AI answersPlace in AI recommendations 4th
  2. TriNetShare of searches 25.5%Mentioned in 4 of 4 AI answersPlace in AI recommendations 3rd
  3. CoAdvantageShare of searches 9.3%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  4. Engage PEOShare of searches 9.3%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  5. ADPShare of searches 7.6%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd

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Top PEO services in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, TriNet appeared in all four answers. TriNet is the third most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Justworks1st
  2. ADP2nd
  3. TriNet3rd
  4. Insperity4th
  5. Paychex5th
  6. Rippling6th
  7. CoAdvantage–
  8. Engage PEO–
  9. G&A Partners–
  10. Vensure–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Insperity4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • TriNet4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • ADP4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Justworks3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Rippling2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Paychex2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • CoAdvantage0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Engage PEO0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • G&A Partners0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Vensure0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about PEO services

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.

Which PEO services compete with TriNet?

TriNet against PEO services in the United States, by month

Share of searches by month for Insperity, TriNet, CoAdvantage, Engage PEO, ADP, G&A Partners, Vensure. The figures are in the table below the chart.

View monthly share of searches table
MonthInsperityTriNetCoAdvantageEngage PEOADPG&A PartnersVensureJustworksRipplingPaychex
Oct 202534.9%28.5%10.4%7%10.4%4.7%2.5%0.66%0.5%0.34%
Nov 202536.1%29.5%10.8%7.2%8.9%4%2.2%0.6%0.4%0.29%
Dec 202538.4%25.8%9.5%7.7%9.5%5.2%2.8%0.46%0.35%0.31%
Jan 202632.8%27%12.1%9.9%8.1%5.4%3.6%0.48%0.39%0.26%
Feb 202639.7%26.7%9.8%6.5%8%4.4%3.6%0.55%0.36%0.32%
Mar 202636.8%30.3%9.1%6.1%9.1%4%3.3%0.6%0.43%0.33%
Apr 202636.1%29.7%8.9%5.9%10.8%4%3.2%0.56%0.43%0.43%
May 202637.5%25%9.2%7.5%9.2%5%5%0.8%0.41%0.36%
Jun 202634.5%28.2%10.3%6.9%8.5%5.6%4.6%0.75%0.38%0.34%
Jul 202638.1%25.5%9.3%7.6%9.3%5.1%3.4%0.88%0.42%0.37%
Aug 202636.7%30%9%7.3%7.3%4.9%3.3%0.75%0.41%0.29%
Sep 202638.1%25.5%9.3%9.3%7.6%5.1%3.4%0.76%0.55%0.37%

  1. 1.Insperity

    38.1%

    Held 1st. 90.5K estimated branded searches, 0% vs prior month. Share +1.4 points.

  2. 2.TriNet

    25.5%

    Held 2nd. 60.5K estimated branded searches, -18.2% vs prior month. Share -4.5 points.

  3. 3.CoAdvantage

    9.3%

    Held 3rd. 22.2K estimated branded searches, 0% vs prior month. Share +0.3 points.

  4. 4.Engage PEO

    9.3%

    Moved from 5th to 4th. 22.2K estimated branded searches, +22.7% vs prior month. Share +2 points.

  5. 5.ADP

    7.6%

    Moved from 4th to 5th. 18.1K estimated branded searches, 0% vs prior month. Share +0.3 points.

  6. 6.G&A Partners

    5.1%

    Held 6th. 12.1K estimated branded searches, 0% vs prior month. Share +0.2 points.

  7. 7.Vensure

    3.4%

    Held 7th. 8.1K estimated branded searches, 0% vs prior month. Share +0.1 points.

  8. 8.Justworks

    0.76%

    Held 8th. 1.8K estimated branded searches, -2.2% vs prior month. Share 0 points.

  9. 9.Rippling

    0.55%

    Held 9th. 1.3K estimated branded searches, +30% vs prior month. Share +0.1 points.

  10. 10.Paychex

    0.37%

    Held 10th. 880 estimated branded searches, +22.2% vs prior month. Share +0.1 points.

Compare popularity between TriNet and its closest rivals

Every comparison with TriNet

9 comparisons

How has branded search demand for TriNet changed in the United States over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for TriNet in the United States fell from 74K to 60.5K.
  • Across the 12 months ending September 2026, TriNet’s share of searches among PEO services in the United States decreased from 28.5% to 25.5%.
  • Across the 12 months ending September 2026, TriNet’s share of searches among PEO services in the United States peaked at 30.3% in March 2026 and was lowest at 25% in May 2026.

How did search popularity change for United States PEO services in September 2026?

6 changes

  1. In September 2026, Engage PEO overtook ADP to rank 4th among PEO services in the United States, with 9.3% of the searches.

  2. In September 2026, Insperity gained share of searches among PEO services in the United States, from 36.7% to 38.1%.

  3. In September 2026, TriNet lost share of searches among PEO services in the United States, from 30% to 25.5%.

  4. Estimated monthly branded searches for Vensure in the United States rose 22.7% over 12 measured months, from 6.6K to 8.1K in September 2026.

  5. Estimated monthly branded searches for ADP in the United States fell 33.2% over 12 measured months, from 27.1K to 18.1K in September 2026.

  6. Estimated monthly branded searches for CoAdvantage in the United States fell 18.1% over 12 measured months, from 27.1K to 22.2K in September 2026.

How are TriNet’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using TriNet’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • trinet

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How the Brand Demand Index is measured

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