Brandwave

DYPER vs Hello Bello:Which is more popular?

In September 2026, Hello Bello had more branded searches than DYPER among diaper brands in the United States. Hello Bello had about 8,100 branded searches, while DYPER had 4,400. Hello Bello made up 2% of all diaper brand searches we track, and DYPER accounted for 1.1%. When we asked ChatGPT and Google AI Overviews about diaper brands, DYPER appeared in one of the five answers and Hello Bello in none.

Among diaper brands in the United States in September 2026

Who do people search for more?

Hello Bello, about 84% more searches than DYPER

Hello Bello 8.1K searchesDYPER 4.4K searches

Who does AI mention more?

DYPER, mentioned in 1 of 5 answers, Hello Bello in 0

DYPER in 1 of 5Hello Bello in 0 of 5

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Top diaper brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, DYPER was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Hello Bello did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Pampers1st
  2. Huggies2nd
  3. Coterie3rd
  4. Millie Moon4th
  5. DYPER4th
  6. The Honest Company–
  7. Luvs–
  8. Hello Bello–
  9. Bambo Nature–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Coterie3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pampers3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Huggies3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Millie Moon1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DYPER1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • The Honest Company0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Luvs0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hello Bello0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bambo Nature0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about diaper brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 27, 2026.

Is DYPER or Hello Bello more popular in search?

This chart shows how often people search Google for DYPER and Hello Bello by name. Each line represents a brand's share of searches for all nine diaper brands we track, month by month, from searches in United States.

DYPER and Hello Bello among diaper brands in the United States, by month

Share of searches by month for Hello Bello, DYPER. The figures are in the table below the chart.

View monthly share of searches table
MonthMillie MoonCoteriePampersThe Honest CompanyHuggiesLuvsHello BelloDYPERBambo Nature
Oct 202521.4%21.4%21.4%19.1%9.6%3.5%2.3%1.3%0.17%
Nov 202523.1%18.9%23.1%16.9%10.3%3.1%3.1%1.4%0.18%
Dec 202522.7%22.7%22.7%13.6%10.1%4.5%2.5%1.1%0.18%
Jan 202624.6%24.6%20.2%14.8%9%3.3%1.8%1.5%0.2%
Feb 202624.2%24.2%19.8%14.5%10.8%3.2%1.8%1.4%0.16%
Mar 202625.5%25.5%21%12.6%9.4%2.8%1.9%1.3%0.14%
Apr 202622.8%22.8%22.8%13.7%10.2%3.1%3.1%1.4%0.15%
May 202622.7%22.7%22.7%13.6%10.1%3%3.7%1.4%0.15%
Jun 202622.5%27.4%18.4%13.5%10.1%3%3.7%1.3%0.12%
Jul 202626.1%26.1%17.6%12.9%9.6%2.9%3.5%1.3%0.11%
Aug 202627.4%22.5%18.4%13.5%10.1%3.7%3%1.3%0.15%
Sep 202627.7%22.8%18.6%13.7%10.2%3.7%2%1.1%0.12%

How has the DYPER and Hello Bello comparison changed over the last 12 months?

3 findings
  • Hello Bello was ahead of DYPER in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, DYPER’s share of searches among diaper brands in the United States moved from 1.3% to 1.1%, and its estimated monthly branded searches moved from 5.4K to 4.4K.
  • Across the 12 months ending September 2026, Hello Bello’s share of searches among diaper brands in the United States moved from 2.3% to 2%, and its estimated monthly branded searches moved from 9.9K to 8.1K.

How did search popularity change for United States diaper brands in September 2026?

2 changes

  1. In September 2026, Hello Bello lost share of searches among diaper brands in the United States, from 3% to 2%.

  2. Estimated monthly branded searches for DYPER in the United States fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using DYPER’s and Hello Bello’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

DYPER

1 branded search term

  • dyper

Hello Bello

1 branded search term

  • hello bello diapers

How the Brand Demand Index is measured

Other head-to-heads among diaper brands

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