Brandwave

Dunkin' vs Shipley Do-Nuts:Which is more popular?

In September 2026, Dunkin' had more branded searches than Shipley Do-Nuts among donut chains in the United States. Dunkin' had about 10.8 million branded searches, while Shipley Do-Nuts had 301,000. Dunkin' made up 73.8% of all donut chain searches we track, and Shipley Do-Nuts accounted for 2.1%. When we asked ChatGPT and Google AI Overviews about donut chains, both Dunkin' and Shipley Do-Nuts appeared in all three answers. Shipley Do-Nuts was mentioned before Dunkin' in every answer.

Among donut chains in the United States in September 2026

Who do people search for more?

Dunkin', about 36 searches for every 1 for Shipley Do-Nuts

Dunkin' 10.8M searchesShipley Do-Nuts 301K searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Dunkin' in 3 of 3Shipley Do-Nuts in 3 of 3

Who does AI recommend more?

Shipley Do-Nuts, named ahead of Dunkin' in every answer

Shipley Do-Nuts first in 3Dunkin' never first

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Top donut chains in ChatGPT and Google AI Overviews

In three ChatGPT questions, both Dunkin' and Shipley Do-Nuts showed up in all three answers. Shipley Do-Nuts was listed before Dunkin' in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Krispy Kreme1st
  2. Duck Donuts2nd
  3. Shipley Do-Nuts3rd
  4. Dunkin'4th
  5. Tim Hortons–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about donut chains

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.

Is Dunkin' or Shipley Do-Nuts more popular in search?

This chart shows how often people search Google for Dunkin' and Shipley Do-Nuts by name. Each line represents a brand's share of searches for all five donut chains we track, month by month, from searches in United States.

Dunkin' and Shipley Do-Nuts among donut chains in the United States, by month

Share of searches by month for Dunkin', Shipley Do-Nuts. The figures are in the table below the chart.

View monthly share of searches table
MonthDunkin'Krispy KremeTim HortonsDuck DonutsShipley Do-Nuts
Oct 202575.8%13.6%6.1%2.2%2.2%
Nov 202573.6%16.2%5.9%2.2%2.2%
Dec 202573.6%16.2%5.9%2.2%2.2%
Jan 202672%15.8%7%2.6%2.6%
Feb 202673.2%16.1%5.9%2.2%2.6%
Mar 202672.1%17.1%6.2%2.3%2.3%
Apr 202673.1%15.1%6.8%2.5%2.5%
May 202675.9%13.6%6.1%2.2%2.2%
Jun 202675.5%13.5%6%2.7%2.2%
Jul 202675.5%13.5%6%2.7%2.2%
Aug 202673.8%15.3%6.8%2.1%2.1%
Sep 202673.8%15.3%6.8%2.1%2.1%

How has the Dunkin' and Shipley Do-Nuts comparison changed over the last 12 months?

3 findings

How did search popularity change for United States donut chains in September 2026?

2 changes

  1. Estimated monthly branded searches for Shipley Do-Nuts in the United States fell 18.2% over 12 measured months, from 368K to 301K in September 2026.

  2. Estimated monthly branded searches for Dunkin' in the United States fell 13.2% over 12 measured months, from 12.5M to 10.8M in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Dunkin'’s and Shipley Do-Nuts’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Dunkin'

2 branded search terms

  • dunkin
  • dunkin donuts

Shipley Do-Nuts

1 branded search term

  • shipley donuts

How the Brand Demand Index is measured

Other head-to-heads among donut chains

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