Brandwave

Dunkin' vs La Colombe:Which is more popular?

In September 2026, La Colombe had more branded searches than Dunkin' among coffee brands in the United States. La Colombe had about 74,000 branded searches, while Dunkin' had 33,100. La Colombe made up 6.7% of all coffee brand searches we track, and Dunkin' accounted for 3%. When we asked ChatGPT and Google AI Overviews about coffee brands, neither Dunkin' nor La Colombe appeared in any of the five answers.

Among coffee brands in the United States in September 2026

Who do people search for more?

La Colombe, about 2 searches for every 1 for Dunkin'

La Colombe 74K searchesDunkin' 33.1K searches

Who does AI mention more?

Both were mentioned in 0 of 5 answers.

Dunkin' in 0 of 5La Colombe in 0 of 5

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Top coffee brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither Dunkin' nor La Colombe showed up in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Lavazza1st
  2. Peet's Coffee2nd
  3. Stumptown3rd
  4. Café Bustelo4th
  5. Counter Culture Coffee5th
  6. Folgers6th
  7. Intelligentsia7th
  8. Onyx Coffee Lab8th
  9. +2 more
  10. La Colombe–
  11. +1 more
  12. Dunkin'–
  13. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Peet's Coffee3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lavazza3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Café Bustelo2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Stumptown2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Folgers1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Death Wish Coffee1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Onyx Coffee Lab1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Counter Culture Coffee1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • La Colombe0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dunkin'0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+5 more

See every answer about coffee brands

5 answers

Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.

Is Dunkin' or La Colombe more popular in search?

This chart shows how often people search Google for Dunkin' and La Colombe by name. Each line represents a brand's share of searches for all 15 coffee brands we track, month by month, from searches in United States.

Dunkin' and La Colombe among coffee brands in the United States, by month

Share of searches by month for La Colombe, Dunkin'. The figures are in the table below the chart.

View monthly share of searches table
MonthPeet's CoffeeBlack Rifle CoffeeCafé BusteloLa ColombeFolgersDeath Wish CoffeeIllyLavazzaDunkin'Onyx Coffee LabStumptownBulletproofLifeboostCounter Culture CoffeeIntelligentsia
Oct 202539.2%11.8%7.8%6.5%4.3%4.3%1.9%3.5%9.6%1.9%2.4%1.9%1.3%1.6%1.9%
Nov 202528.9%12.9%4.8%4.8%3.2%2.6%1.7%3.2%28.9%1.7%2.1%1.4%0.95%1.4%1.4%
Dec 202520.8%9.3%4.2%3.4%2.3%2.3%1.3%2.3%46.1%1.5%1.9%1.3%1.3%1%1.3%
Jan 202640.1%12%6.6%5.4%4.4%3.6%2.4%3.6%6.6%2%3.6%3.6%2%2%2%
Feb 202635.6%13%7.2%5.8%4.8%3.9%2.6%3.2%10.7%2.1%3.2%2.6%1.8%1.8%1.8%
Mar 202636%13.2%7.2%7.2%4.8%4%2.2%3.2%8.8%2.6%2.6%2.6%1.8%1.8%1.8%
Apr 202637.7%11.3%7.6%6.2%4.1%3.4%2.8%3.4%11.3%2.3%2.8%2.3%1.5%1.9%1.5%
May 202645.5%11.2%7.5%6.1%4.1%3.4%2.2%3.4%3.4%2.2%3.4%2.2%1.8%1.8%1.8%
Jun 202643.2%10.6%7.1%7.1%4.8%3.9%2.6%3.9%2.1%2.6%3.9%2.6%1.7%2.1%1.7%
Jul 202641.9%12.6%8.4%6.9%4.6%3.8%2.5%3.8%2.1%3.1%3.1%2.1%1.4%2.1%1.7%
Aug 202647%9.4%7.7%6.3%5.2%3.5%2.3%3.5%2.3%2.8%2.8%1.9%1.9%1.9%1.5%
Sep 202640.9%10%8.2%6.7%5.5%3.7%3.7%3.7%3%3%3%2.5%2.5%2%1.6%

Dunkin' sells other things too, so only its searches that name this product count here, like “dunkin coffee”.

How has the Dunkin' and La Colombe comparison changed over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending September 2026: La Colombe took it in May 2026.
  • Across the 12 months ending September 2026, Dunkin'’s share of searches among coffee brands in the United States moved from 9.6% to 3%, and its estimated monthly branded searches moved from 135K to 33.1K.
  • Across the 12 months ending September 2026, La Colombe’s share of searches among coffee brands in the United States moved from 6.5% to 6.7%, and its estimated monthly branded searches moved from 90.5K to 74K.

How did search popularity change for United States coffee brands in September 2026?

3 changes
  1. In September 2026, Dunkin' overtook Onyx Coffee Lab and Stumptown to rank 9th among coffee brands in the United States, with 3% of the searches.

  2. In September 2026, Illy overtook Lavazza and 3 others to rank 7th among coffee brands in the United States, with 3.7% of the searches.

  3. Estimated monthly branded searches for La Colombe in the United States fell 18.2% over 12 measured months, from 90.5K to 74K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Dunkin'’s and La Colombe’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Dunkin'

1 branded search term

  • dunkin coffee

La Colombe

1 branded search term

  • la colombe

How the Brand Demand Index is measured

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