Brandwave

Dodge vs Land Rover:Which is more popular?

In September 2026, Dodge had more branded searches than Land Rover among car brands in the United States. Dodge had about 1.3 million branded searches, while Land Rover had 870,000. Dodge made up 1.9% of all car brand searches we track, and Land Rover accounted for 1.3%. When we asked ChatGPT and Google AI Overviews about car brands, Dodge appeared in one of the five answers and Land Rover in none.

Among car brands in the United States in September 2026

Who do people search for more?

Dodge, about 44% more searches than Land Rover

Dodge 1.3M searchesLand Rover 870K searches

Who does AI mention more?

Dodge, mentioned in 1 of 5 answers, Land Rover in 0

Dodge in 1 of 5Land Rover in 0 of 5

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Top car brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Dodge was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Land Rover did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Honda1st
  2. Toyota2nd
  3. Hyundai3rd
  4. Subaru4th
  5. Ford5th
  6. Lexus6th
  7. Kia7th
  8. Nissan8th
  9. +6 more
  10. Dodge15th
  11. +1 more
  12. Land Rover–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Toyota4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Honda4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Hyundai3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Subaru3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ford2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kia2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Mazda2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lexus2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dodge1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Land Rover0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+7 more

See every answer about car brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.

Is Dodge or Land Rover more popular in search?

This chart shows how often people search Google for Dodge and Land Rover by name. Each line represents a brand's share of searches for all 46 car brands we track, month by month, from searches in United States.

Dodge and Land Rover among car brands in the United States, by month

Share of searches by month for Dodge, Land Rover. The figures are in the table below the chart.

View monthly share of searches table
MonthToyotaTeslaHondaFordKiaChevroletHyundaiNissanSubaruMercedes-BenzBMWJeepMazdaPorscheLexusDodgeLand Rover
Oct 202510.1%6.4%6.3%6.6%4.5%5.6%4.8%3.6%3.5%3.4%3.5%3.4%3.1%3%2.3%2.3%1.5%
Nov 202510.1%5.6%6.8%6.6%4.8%5.4%4.9%3.7%3.5%3.3%3.7%3.4%3.3%3%2.4%2%1.5%
Dec 202510.1%5.5%6.4%6.4%4.7%5.4%4.8%3.6%3.5%3.4%4%3.6%3.1%3%2.8%2%1.5%
Jan 202610.5%5.7%7.2%6.3%4.6%5.3%4.7%3.5%3.6%3.3%3.4%3.4%3.3%2.9%2.7%2.1%1.4%
Feb 202610.8%5.7%6.8%6.5%5%5.2%4.4%3.9%3.8%3.1%3.6%3.4%3.1%2.6%2.5%2%1.4%
Mar 202610.3%5.6%7.1%6.2%5.1%5.4%4.9%3.6%3.6%3.1%3.3%3.5%3.3%2.8%2.5%2.1%1.3%
Apr 202610.5%6.7%6.7%6.2%5.1%5.3%4.6%3.7%3.1%3.2%3.5%3.3%3%2.9%2.5%2.1%1.5%
May 202610.6%6.7%6.7%6.2%5%5.2%4.2%3.4%3.2%3.1%3.4%3.3%3.4%2.9%2.7%2.1%1.4%
Jun 202610.7%6.4%7.1%6.2%5%5.4%4.5%3.7%3.4%3.2%3.2%3.3%3.4%2.8%2.4%2%1.2%
Jul 202611.1%6.1%7.1%6.1%5.5%5.4%4.7%3.9%3.4%2.8%3.2%3%3.4%2.7%2.5%2%1.4%
Aug 202610.5%6.7%7%6.3%5.3%5.2%4.9%3.6%3.2%2.9%3%3.2%3.3%2.7%2.7%2%1.4%
Sep 202611.2%7%6.8%6.2%5.2%5.2%4.4%3.6%3.3%3.3%3.2%3.2%3.2%2.6%2.5%1.9%1.3%

How has the Dodge and Land Rover comparison changed over the last 12 months?

3 findings
  • Dodge was ahead of Land Rover in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Dodge’s share of searches among car brands in the United States moved from 2.3% to 1.9%, and its estimated monthly branded searches moved from 1.6M to 1.3M.
  • Across the 12 months ending September 2026, Land Rover’s share of searches among car brands in the United States moved from 1.5% to 1.3%, and its estimated monthly branded searches moved from 996K to 870K.

How did search popularity change for United States car brands in September 2026?

2 changes
  1. In September 2026, Dodge fell from 18th to 21st among car brands in the United States.

  2. In September 2026, Land Rover fell from 23rd to 24th among car brands in the United States.

How are branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using Dodge’s and Land Rover’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Dodge

5 branded search terms

  • dodge
  • dodge challenger
  • dodge charger
  • dodge durango
  • dodge hornet

Land Rover

4 branded search terms

  • land rover
  • land rover defender
  • range rover
  • range rover sport

How the Brand Demand Index is measured

Other head-to-heads among car brands

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