Brandwave

DayQuil vs NyQuil:Which is more popular?

In September 2026, NyQuil had more branded searches than DayQuil among cold and flu brands in the United States. NyQuil had about 201,000 branded searches, while DayQuil had 165,000. NyQuil made up 12.9% of all cold and flu brand searches we track, and DayQuil accounted for 10.6%. When we asked ChatGPT and Google AI Overviews about cold and flu brands, DayQuil and NyQuil each appeared in one of the five answers.

Among cold and flu brands in the United States in September 2026

Who do people search for more?

NyQuil, about 22% more searches than DayQuil

NyQuil 201K searchesDayQuil 165K searches

Who does AI mention more?

Both were mentioned in 1 of 5 answers.

DayQuil in 1 of 5NyQuil in 1 of 5

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Top cold and flu brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, DayQuil and NyQuil were each mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Mucinex4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Robitussin2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Delsym2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • NyQuil1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • DayQuil1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Vicks1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Theraflu0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Zicam0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Alka-Seltzer Plus0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cold and flu brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 27, 2026.

Is DayQuil or NyQuil more popular in search?

This chart shows how often people search Google for DayQuil and NyQuil by name. Each line represents a brand's share of searches for all nine cold and flu brands we track, month by month, from searches in United States.

DayQuil and NyQuil among cold and flu brands in the United States, by month

Share of searches by month for NyQuil, DayQuil. The figures are in the table below the chart.

View monthly share of searches table
MonthMucinexNyQuilRobitussinTherafluDayQuilVicksZicamDelsymAlka-Seltzer Plus
Oct 202530.1%13.5%13.5%11%9%9%7.4%5%1.5%
Nov 202530.6%13.7%11.2%13.7%9.2%7.5%7.5%5%1.5%
Dec 202528.7%12.8%10.5%19.2%8.6%7%7%4.7%1.4%
Jan 202628%12.5%10.2%18.7%8.4%8.4%6.9%5.6%1.4%
Feb 202628%12.5%10.3%15.3%10.3%8.4%8.4%5.6%1.4%
Mar 202633.3%12.2%12.2%12.2%8.1%8.1%6.7%5.5%1.6%
Apr 202634.6%12.7%12.7%10.3%8.5%8.5%5.7%5.7%1.4%
May 202630.2%13.5%13.5%11%9.1%9.1%6.1%6.1%1.5%
Jun 202633.9%12.5%12.5%10.2%8.3%10.2%5.6%5.6%1.4%
Jul 202630.1%13.5%13.5%9.1%9.1%11.1%6.1%6.1%1.5%
Aug 202631.3%14%11.4%11.4%9.4%9.4%6.3%5.1%1.5%
Sep 202628.9%12.9%12.9%12.9%10.6%8.7%7.1%4.7%1.4%

How has the DayQuil and NyQuil comparison changed over the last 12 months?

3 findings

How did search popularity change for United States cold and flu brands in September 2026?

2 changes
  1. In September 2026, DayQuil gained share of searches among cold and flu brands in the United States, from 9.4% to 10.6%.

  2. In September 2026, NyQuil lost share of searches among cold and flu brands in the United States, from 14% to 12.9%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using DayQuil’s and NyQuil’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

DayQuil

1 branded search term

  • dayquil

NyQuil

1 branded search term

  • nyquil

How the Brand Demand Index is measured

Other head-to-heads among cold and flu brands

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