Brandwave

Mucinex vs Theraflu:Which is more popular?

In September 2026, Mucinex had more branded searches than Theraflu among cold and flu brands in the United States. Mucinex had about 450,000 branded searches, while Theraflu had 201,000. Mucinex made up 28.9% of all cold and flu brand searches we track, and Theraflu accounted for 12.9%. When we asked ChatGPT and Google AI Overviews about cold and flu brands, Mucinex appeared in four of the five answers and Theraflu in none.

Among cold and flu brands in the United States in September 2026

Who do people search for more?

Mucinex, about 2 searches for every 1 for Theraflu

Mucinex 450K searchesTheraflu 201K searches

Who does AI mention more?

Mucinex, mentioned in 4 of 5 answers, Theraflu in 0

Mucinex in 4 of 5Theraflu in 0 of 5

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Top cold and flu brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Mucinex was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Theraflu did not appear in any of the five answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Mucinex4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Robitussin2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Delsym2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • NyQuil1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • DayQuil1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Vicks1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Theraflu0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Zicam0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Alka-Seltzer Plus0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cold and flu brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 27, 2026.

Is Mucinex or Theraflu more popular in search?

This chart shows how often people search Google for Mucinex and Theraflu by name. Each line represents a brand's share of searches for all nine cold and flu brands we track, month by month, from searches in United States.

Mucinex and Theraflu among cold and flu brands in the United States, by month

Share of searches by month for Mucinex, Theraflu. The figures are in the table below the chart.

View monthly share of searches table
MonthMucinexNyQuilRobitussinTherafluDayQuilVicksZicamDelsymAlka-Seltzer Plus
Oct 202530.1%13.5%13.5%11%9%9%7.4%5%1.5%
Nov 202530.6%13.7%11.2%13.7%9.2%7.5%7.5%5%1.5%
Dec 202528.7%12.8%10.5%19.2%8.6%7%7%4.7%1.4%
Jan 202628%12.5%10.2%18.7%8.4%8.4%6.9%5.6%1.4%
Feb 202628%12.5%10.3%15.3%10.3%8.4%8.4%5.6%1.4%
Mar 202633.3%12.2%12.2%12.2%8.1%8.1%6.7%5.5%1.6%
Apr 202634.6%12.7%12.7%10.3%8.5%8.5%5.7%5.7%1.4%
May 202630.2%13.5%13.5%11%9.1%9.1%6.1%6.1%1.5%
Jun 202633.9%12.5%12.5%10.2%8.3%10.2%5.6%5.6%1.4%
Jul 202630.1%13.5%13.5%9.1%9.1%11.1%6.1%6.1%1.5%
Aug 202631.3%14%11.4%11.4%9.4%9.4%6.3%5.1%1.5%
Sep 202628.9%12.9%12.9%12.9%10.6%8.7%7.1%4.7%1.4%

How has the Mucinex and Theraflu comparison changed over the last 12 months?

3 findings

How did search popularity change for United States cold and flu brands in September 2026?

2 changes
  1. In September 2026, Theraflu gained share of searches among cold and flu brands in the United States, from 11.4% to 12.9%.

  2. In September 2026, Mucinex lost share of searches among cold and flu brands in the United States, from 31.3% to 28.9%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Mucinex’s and Theraflu’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Mucinex

1 branded search term

  • mucinex

Theraflu

1 branded search term

  • theraflu

How the Brand Demand Index is measured

Other head-to-heads among cold and flu brands

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