Brandwave

Dave vs Varo:Which is more popular in the United States?

In October 2026, Varo had more branded searches than Dave among online banks in the United States. Varo had about 160,000 branded searches, while Dave had 27,600. Varo made up 15.6% of all online bank searches we track, and Dave accounted for 2.7%. When we asked ChatGPT and Google AI Overviews about online banks, neither Dave nor Varo appeared in any of the five answers.

Among online banks in the United States in October 2026

Who do people search for more?

Varo, about 6 searches for every 1 for Dave

Varo 160K searchesDave 27.6K searches

Who does AI mention more?

Both were mentioned in 0 of 5 answers.

Dave in 0 of 5Varo in 0 of 5

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Top online banks in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither Dave nor Varo showed up in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. SoFi1st
  2. Capital One2nd
  3. Ally Bank3rd
  4. Chime4th
  5. Varo–
  6. Dave–
  7. Current–
  8. Discover–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Capital One5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • SoFi4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ally Bank3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Chime2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Varo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dave0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Current0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Discover0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about online banks

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 27, 2026.

Is Dave or Varo more popular in search?

This chart shows how often people search Google for Dave and Varo by name. Each line represents a brand's share of searches for all eight online banks we track, month by month, from searches in United States.

Dave and Varo among online banks in the United States, by month

Share of searches by month for Varo, Dave. The figures are in the table below the chart.

View monthly share of searches table
MonthAlly BankChimeVaroSoFiCapital OneDaveCurrentDiscover
Nov 202538.6%20.8%17.2%9.9%9.2%3%0.77%0.58%
Dec 202536.6%19.7%18.3%11.4%10%2.7%0.73%0.55%
Jan 202639.3%17.9%17.5%12.3%9.4%2.4%0.64%0.59%
Feb 202636.4%20.3%17.9%11.3%10.6%2.3%0.72%0.54%
Mar 202640%18.2%16.1%12.4%10.2%2.1%0.65%0.46%
Apr 202637.5%21.8%16.7%11.6%8.9%2.3%0.61%0.43%
May 202639.8%18.2%16.3%12.4%9.7%2.4%0.65%0.46%
Jun 202639.8%21.4%13.4%10.1%11.9%2.4%0.62%0.43%
Jul 202638.5%20.7%13.6%11.9%11.5%2.8%0.6%0.36%
Aug 202639.3%21.1%13.9%12.3%9.6%2.8%0.72%0.34%
Sep 202636.3%23.8%15.7%11.3%9.2%2.6%0.66%0.34%
Oct 202636.1%24.6%15.6%11.3%8.6%2.7%0.8%0.27%

How has branded search for Dave and Varo changed in the United States over the last 12 months?

3 findings
  • Varo was ahead of Dave in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, Dave’s share of searches among online banks in the United States moved from 3% to 2.7%, and its estimated monthly branded searches moved from 28.8K to 27.6K.
  • Across the 12 months ending October 2026, Varo’s share of searches among online banks in the United States moved from 17.2% to 15.6%, and its estimated monthly branded searches moved from 165K to 160K.

How did search popularity change for United States online banks in October 2026?

0 changes

Neither Dave nor Varo moved beyond provider rounding among online banks in October 2026.

How are Dave’s and Varo’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Dave’s and Varo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Dave

2 branded search terms

  • dave app
  • dave banking

Varo

2 branded search terms

  • varo
  • varo bank

How the Brand Demand Index is measured

Other head-to-heads among online banks

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