Brandwave

Dad's Root Beer vs Sprecher:Which is more popular?

In September 2026, Sprecher had more branded searches than Dad's Root Beer among root beer brands in the United States. Sprecher had about 18,100 branded searches, while Dad's Root Beer had 8,100. Sprecher made up 10.4% of all root beer brand searches we track, and Dad's Root Beer accounted for 4.6%. When we asked ChatGPT and Google AI Overviews about root beer brands, Sprecher appeared in four of the five answers and Dad's Root Beer in one. Sprecher was mentioned before Dad's Root Beer in two out of three answers that named either.

Among root beer brands in the United States in September 2026

Who do people search for more?

Sprecher, about 2 searches for every 1 for Dad's Root Beer

Sprecher 18.1K searchesDad's Root Beer 8.1K searches

Who does AI mention more?

Sprecher, mentioned in 4 of 5 answers, Dad's Root Beer in 1

Sprecher in 4 of 5Dad's Root Beer in 1 of 5

Who does AI recommend more?

Sprecher, named ahead of Dad's Root Beer in 2 of 3 answers

Sprecher first in 2Dad's Root Beer first in 1

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Top root beer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Sprecher was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Dad's Root Beer was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Sprecher was listed before Dad's Root Beer in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Barq's1st
  2. A&W Root Beer2nd
  3. Mug Root Beer3rd
  4. Sprecher4th
  5. Stewart's4th
  6. IBC Root Beer6th
  7. Dad's Root Beer7th
  8. Virgil's7th
  9. OLIPOP9th
  10. Zevia10th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Sprecher4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Barq's3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • A&W Root Beer3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mug Root Beer3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • IBC Root Beer3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Stewart's2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Virgil's2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dad's Root Beer1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • OLIPOP1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Zevia1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about root beer brands

5 answers

Brands are shown in the order each answer named them. The survey took place in United States on October 25, 2026.

Is Dad's Root Beer or Sprecher more popular in search?

This chart shows how often people search Google for Dad's Root Beer and Sprecher by name. Each line represents a brand's share of searches for all ten root beer brands we track, month by month, from searches in United States.

Dad's Root Beer and Sprecher among root beer brands in the United States, by month

Share of searches by month for Sprecher, Dad's Root Beer. The figures are in the table below the chart.

View monthly share of searches table
MonthBarq'sA&W Root BeerMug Root BeerSprecherIBC Root BeerDad's Root BeerStewart'sVirgil'sOLIPOPZevia
Oct 202526.7%26.7%14.6%8%8%5.3%5.3%2.9%1.9%0.66%
Nov 202526.9%26.9%14.8%8%8%5.4%4.4%2.9%1.9%0.66%
Dec 202525.7%25.7%14.1%11.5%7.7%5.1%4.2%3.4%1.8%0.64%
Jan 202624.9%30.4%13.6%9.1%7.4%5%3.3%3.3%2.2%0.8%
Feb 202623.1%34.5%12.7%6.9%6.9%6.9%3.8%2.5%2.1%0.74%
Mar 202620.4%45.3%9.1%7.5%6.1%4.1%3.3%2.2%1.5%0.54%
Apr 202625.1%30.6%13.7%9.2%7.5%5%4.1%2.7%1.5%0.66%
May 202623.7%28.9%13%10.6%7.1%7.1%4.7%2.6%1.7%0.62%
Jun 202622.4%27.4%12.3%10.1%6.7%12.3%4.5%2.4%1.3%0.59%
Jul 202625.4%25.4%13.9%11.4%7.6%6.2%5.1%2.8%1.5%0.67%
Aug 202625.7%25.7%14.1%11.5%7.7%5.1%5.1%2.8%1.5%0.68%
Sep 202628.3%23.2%15.5%10.4%8.5%4.6%4.6%2.5%1.7%0.74%

How has the Dad's Root Beer and Sprecher comparison changed over the last 12 months?

3 findings

How did search popularity change for United States root beer brands in September 2026?

2 changes

  1. In September 2026, Sprecher lost share of searches among root beer brands in the United States, from 11.5% to 10.4%.

  2. In September 2026, Dad's Root Beer lost share of searches among root beer brands in the United States, from 5.1% to 4.6%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Dad's Root Beer’s and Sprecher’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Dad's Root Beer

1 branded search term

  • dads root beer

Sprecher

1 branded search term

  • sprecher root beer

How the Brand Demand Index is measured

Other head-to-heads among root beer brands

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