Crush vs Sprite:Which is more popular?
In September 2026, Sprite had more branded searches than Crush among soda brands in the United States. Sprite had about 165,000 branded searches, while Crush had 14,800. Sprite made up 9.2% of all soda brand searches we track, and Crush accounted for 0.83%. When we asked ChatGPT and Google AI Overviews about soda brands, Sprite appeared in three of the five answers and Crush in two. Sprite was mentioned before Crush in every answer that named either.
Who do people search for more?
Sprite, about 11 searches for every 1 for Crush
Who does AI mention more?
Sprite, mentioned in 3 of 5 answers, Crush in 2
Who does AI recommend more?
Sprite, named ahead of Crush in 3 of 3 answers
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Top soda brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Sprite was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Crush was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Sprite was listed before Crush in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Dr Pepper4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Pepsi4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Coca-Cola3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Sprite3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
OLIPOP3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Poppi3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Mountain Dew2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Fanta2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Zevia2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Crush2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about soda brands
5 answers
Asked ChatGPT
“What's the best soda brand?”
Asked ChatGPT
“Which healthy sodas actually taste good?”
Asked ChatGPT
“What's the most popular soda in the US?”
Searched Google, AI Overview
“healthy soda”
Searched Google, AI Overview
“soda brands”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 27, 2026.
Is Crush or Sprite more popular in search?
This chart shows how often people search Google for Crush and Sprite by name. Each line represents a brand's share of searches for all 14 soda brands we track, month by month, from searches in United States.
Share of searches by month for Sprite, Crush. The figures are in the table below the chart.
View monthly share of searches table
| Month | Coca-Cola | Dr Pepper | Pepsi | Sprite | Mountain Dew | OLIPOP | Poppi | Fanta | Barq's | 7Up | A&W Root Beer | Canada Dry | Zevia | Crush |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 23.2% | 23.2% | 10.4% | 8.5% | 7% | 8.5% | 5.7% | 3.8% | 2.1% | 1.7% | 2.1% | 1.4% | 1.7% | 0.76% |
| Nov 2025 | 23.3% | 23.3% | 10.4% | 8.5% | 5.7% | 8.5% | 7% | 3.1% | 2.1% | 2.1% | 2.1% | 1.7% | 1.4% | 0.63% |
| Dec 2025 | 25.3% | 20.7% | 9.3% | 9.3% | 6.2% | 9.3% | 6.2% | 3.4% | 2.3% | 1.9% | 2.3% | 1.9% | 1.5% | 0.68% |
| Jan 2026 | 23.1% | 18.9% | 10.3% | 8.5% | 5.7% | 10.3% | 8.5% | 3.1% | 2.1% | 2.1% | 2.5% | 2.1% | 2.1% | 0.76% |
| Feb 2026 | 20.5% | 20.5% | 11.2% | 9.2% | 6.1% | 9.2% | 7.5% | 2.8% | 2.3% | 2.8% | 3.4% | 1.8% | 1.8% | 1% |
| Mar 2026 | 23% | 18.8% | 10.3% | 8.4% | 6.9% | 8.4% | 6.9% | 3.1% | 2.5% | 1.7% | 5.6% | 1.7% | 2.1% | 0.75% |
| Apr 2026 | 19.3% | 23.6% | 10.5% | 10.5% | 7.1% | 7.1% | 7.1% | 3.2% | 2.6% | 1.7% | 3.2% | 1.7% | 1.7% | 0.78% |
| May 2026 | 21.3% | 21.3% | 9.5% | 7.8% | 11.6% | 7.8% | 6.4% | 3.5% | 2.3% | 1.9% | 2.9% | 1.6% | 1.6% | 0.7% |
| Jun 2026 | 22.6% | 15.1% | 12.3% | 10.1% | 8.3% | 8.3% | 6.8% | 3% | 3% | 2% | 3.7% | 2% | 1.7% | 0.91% |
| Jul 2026 | 24.5% | 13.4% | 11% | 11% | 7.3% | 9% | 6% | 3.3% | 3.3% | 2.2% | 3.3% | 2.2% | 2.2% | 1.2% |
| Aug 2026 | 23% | 18.8% | 10.3% | 10.3% | 10.3% | 6.9% | 5.6% | 3.1% | 2.5% | 2.5% | 2.5% | 1.7% | 1.7% | 0.92% |
| Sep 2026 | 20.5% | 20.5% | 13.7% | 9.2% | 7.5% | 7.5% | 5% | 4.1% | 2.8% | 2.3% | 2.3% | 1.8% | 1.8% | 0.83% |
How has the Crush and Sprite comparison changed over the last 12 months?
3 findings
- Sprite was ahead of Crush in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Crush’s share of searches among soda brands in the United States moved from 0.76% to 0.83%, and its estimated monthly branded searches held steady at 14.8K.
- Across the 12 months ending September 2026, Sprite’s share of searches among soda brands in the United States moved from 8.5% to 9.2%, and its estimated monthly branded searches held steady at 165K.
How did search popularity change for United States soda brands in September 2026?
1 change
In September 2026, Sprite lost share of searches among soda brands in the United States, from 10.3% to 9.2%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Crush’s and Sprite’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among soda brands
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