Brandwave

How popular isCrush?

In September 2026, people searched for Crush by name about 14,800 times in the United States, about the same as the previous year. These searches made up 0.83% of all United States soda brand searches, placing Crush 14th out of 14 brands. When we asked both ChatGPT and Google AI Overviews about soda brands, Crush appeared in two of the five answers and was the tenth most recommended of the 14.

Search and AI answers in September 2026

Crush is the 14th most searched of 14 competitors and the tenth most recommended in AI answers.

  1. Coca-ColaShare of searches 20.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  2. Dr PepperShare of searches 20.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  3. PepsiShare of searches 13.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  4. SpriteShare of searches 9.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  5. CrushShare of searches 0.83%Mentioned in 2 of 5 AI answersPlace in AI recommendations 10th

+9 more

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Top soda brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Crush was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Crush is the tenth most recommended of the 14.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Coca-Cola1st
  2. Dr Pepper2nd
  3. Pepsi3rd
  4. OLIPOP4th
  5. Sprite5th
  6. Poppi6th
  7. Mountain Dew7th
  8. Zevia8th
  9. Fanta9th
  10. Crush10th
  11. +4 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Dr Pepper4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pepsi4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Coca-Cola3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sprite3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • OLIPOP3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Poppi3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Mountain Dew2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fanta2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Zevia2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Crush2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

+4 more

See every answer about soda brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 27, 2026.

Which soda brands compete with Crush?

Crush against soda brands in the United States, by month

Share of searches by month for Coca-Cola, Dr Pepper, Pepsi, Sprite, Mountain Dew, OLIPOP, Poppi, Fanta, Barq's, 7Up, A&W Root Beer, Crush. The figures are in the table below the chart.

View monthly share of searches table
MonthCoca-ColaDr PepperPepsiSpriteMountain DewOLIPOPPoppiFantaBarq's7UpA&W Root BeerCanada DryZeviaCrush
Oct 202523.2%23.2%10.4%8.5%7%8.5%5.7%3.8%2.1%1.7%2.1%1.4%1.7%0.76%
Nov 202523.3%23.3%10.4%8.5%5.7%8.5%7%3.1%2.1%2.1%2.1%1.7%1.4%0.63%
Dec 202525.3%20.7%9.3%9.3%6.2%9.3%6.2%3.4%2.3%1.9%2.3%1.9%1.5%0.68%
Jan 202623.1%18.9%10.3%8.5%5.7%10.3%8.5%3.1%2.1%2.1%2.5%2.1%2.1%0.76%
Feb 202620.5%20.5%11.2%9.2%6.1%9.2%7.5%2.8%2.3%2.8%3.4%1.8%1.8%1%
Mar 202623%18.8%10.3%8.4%6.9%8.4%6.9%3.1%2.5%1.7%5.6%1.7%2.1%0.75%
Apr 202619.3%23.6%10.5%10.5%7.1%7.1%7.1%3.2%2.6%1.7%3.2%1.7%1.7%0.78%
May 202621.3%21.3%9.5%7.8%11.6%7.8%6.4%3.5%2.3%1.9%2.9%1.6%1.6%0.7%
Jun 202622.6%15.1%12.3%10.1%8.3%8.3%6.8%3%3%2%3.7%2%1.7%0.91%
Jul 202624.5%13.4%11%11%7.3%9%6%3.3%3.3%2.2%3.3%2.2%2.2%1.2%
Aug 202623%18.8%10.3%10.3%10.3%6.9%5.6%3.1%2.5%2.5%2.5%1.7%1.7%0.92%
Sep 202620.5%20.5%13.7%9.2%7.5%7.5%5%4.1%2.8%2.3%2.3%1.8%1.8%0.83%

  1. 1.Coca-Cola

    20.5%

    Held 1st. 368K estimated branded searches, -18.2% vs prior month. Share -2.4 points.

  2. 2.Dr Pepper

    20.5%

    Held 2nd. 368K estimated branded searches, 0% vs prior month. Share +1.7 points.

  3. 3.Pepsi

    13.7%

    Moved from 4th to 3rd. 246K estimated branded searches, +22.4% vs prior month. Share +3.5 points.

  4. 4.Sprite

    9.2%

    Moved from 5th to 4th. 165K estimated branded searches, -17.9% vs prior month. Share -1.1 points.

  5. 5.Mountain Dew

    7.5%

    Moved from 3rd to 5th. 135K estimated branded searches, -32.8% vs prior month. Share -2.7 points.

  6. 6.OLIPOP

    7.5%

    Held 6th. 135K estimated branded searches, 0% vs prior month. Share +0.6 points.

  7. 7.Poppi

    5%

    Held 7th. 90.5K estimated branded searches, -17.7% vs prior month. Share -0.6 points.

  8. 8.Fanta

    4.1%

    Held 8th. 74K estimated branded searches, +22.3% vs prior month. Share +1 points.

  9. 9.Barq's

    2.8%

    Moved from 11th to 9th. 49.5K estimated branded searches, 0% vs prior month. Share +0.2 points.

  10. 10.7Up

    2.3%

    Moved from 9th to 10th. 40.5K estimated branded searches, -18.2% vs prior month. Share -0.3 points.

  11. 11.A&W Root Beer

    2.3%

    Moved from 10th to 11th. 40.5K estimated branded searches, -18.2% vs prior month. Share -0.3 points.

  12. 12.Canada Dry

    1.8%

    Held 12th. 33.1K estimated branded searches, 0% vs prior month. Share +0.2 points.

  13. 13.Zevia

    1.8%

    Held 13th. 33.1K estimated branded searches, 0% vs prior month. Share +0.2 points.

  14. 14.Crush

    0.83%

    Held 14th. 14.8K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

Compare popularity between Crush and its closest rivals

Every comparison with Crush

13 comparisons

How has branded search demand for Crush changed in the United States over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Crush in the United States held steady at 14.8K.
  • Across the 12 months ending September 2026, Crush’s share of searches among soda brands in the United States held steady, from 0.76% to 0.83%.

How did search popularity change for United States soda brands in September 2026?

6 changes

  1. In September 2026, Pepsi overtook Mountain Dew to rank 3rd among soda brands in the United States, with 13.7% of the searches.

  2. In September 2026, Dr Pepper gained share of searches among soda brands in the United States, from 18.8% to 20.5%.

  3. In September 2026, Fanta gained share of searches among soda brands in the United States, from 3.1% to 4.1%.

  4. In September 2026, OLIPOP gained share of searches among soda brands in the United States, from 6.9% to 7.5%.

  5. In September 2026, Mountain Dew lost share of searches among soda brands in the United States, from 10.3% to 7.5%.

  6. In September 2026, Coca-Cola lost share of searches among soda brands in the United States, from 23% to 20.5%.

How are Crush’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Crush’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • crush soda

How the Brand Demand Index is measured

Who owns Crush?

Crush is owned by Keurig Dr Pepper. Brandwave also tracks Dr Pepper, A&W Root Beer, Essentia, IBC Root Beer and Stewart's, owned by the same company, in the United States.

Do you work for Crush? To request corrections or removal please contact us via our support page and we will be happy to assist.

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