Brandwave

Corona vs Truly:Which is more popular?

In September 2026, Truly had more branded searches than Corona among hard seltzer brands in the United States. Truly had about 8,800 branded searches, while Corona had 390. Truly made up 3.1% of all hard seltzer brand searches we track, and Corona accounted for 0.14%. When we asked ChatGPT and Google AI Overviews about hard seltzer brands, Truly appeared in four of the five answers and Corona in none.

Among hard seltzer brands in the United States in September 2026

Who do people search for more?

Truly, about 23 searches for every 1 for Corona

Truly 8.8K searchesCorona 390 searches

Who does AI mention more?

Truly, mentioned in 4 of 5 answers, Corona in 0

Truly in 4 of 5Corona in 0 of 5

Who does AI recommend more?

Truly, the only one of the two named

Truly first in 4Corona never named

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Top hard seltzer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Truly was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Corona did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. High Noon1st
  2. White Claw2nd
  3. Truly3rd
  4. NÜTRL4th
  5. Vizzy5th
  6. Bud Light Seltzer–
  7. Michelob Ultra Seltzer–
  8. Smirnoff–
  9. Corona–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • White Claw5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • High Noon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Truly4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • NÜTRL3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Vizzy2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bud Light Seltzer0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Michelob Ultra Seltzer0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Smirnoff0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Corona0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about hard seltzer brands

5 answers

Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.

Is Corona or Truly more popular in search?

This chart shows how often people search Google for Corona and Truly by name. Each line represents a brand's share of searches for all nine hard seltzer brands we track, month by month, from searches in United States.

Corona and Truly among hard seltzer brands in the United States, by month

Share of searches by month for Truly, Corona. The figures are in the table below the chart.

View monthly share of searches table
MonthNÜTRLWhite ClawHigh NoonTrulyVizzyBud Light SeltzerMichelob Ultra SeltzerSmirnoffCorona
Oct 202539.4%39.4%5.9%7.2%2.9%2.4%1%1.6%0.11%
Nov 202540.3%40.3%6%4.9%3.6%2.4%1.1%1.3%0.12%
Dec 202539.8%39.8%5.6%5.5%4.4%2.4%0.83%1.6%0.21%
Jan 202644.4%36.5%5.9%5%4%2.2%0.77%0.97%0.16%
Feb 202645.3%37.1%4.5%4%4.1%2.2%1.2%1.5%0.13%
Mar 202645.3%37.3%4.5%4.5%3.3%2.2%1.2%1.5%0.16%
Apr 202641.7%41.7%4.1%3.7%3.1%3.1%1.1%1.4%0.18%
May 202636.2%44.4%6.6%4.8%2.7%2.2%1.4%1.4%0.16%
Jun 202633.2%40.7%12.4%6.1%2.4%2%1.6%1.3%0.14%
Jul 202632.3%39.7%14.3%5.9%2.4%1.9%1.9%1.3%0.17%
Aug 202643%35%11.2%4.3%2.1%1.7%1.4%1.1%0.15%
Sep 202647.3%38.5%4.2%3.1%2.3%1.9%1.3%1.3%0.14%

How has the Corona and Truly comparison changed over the last 12 months?

3 findings
  • Truly was ahead of Corona in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Corona’s share of searches among hard seltzer brands in the United States moved from 0.11% to 0.14%, and its estimated monthly branded searches moved from 320 to 390.
  • Across the 12 months ending September 2026, Truly’s share of searches among hard seltzer brands in the United States moved from 7.2% to 3.1%, and its estimated monthly branded searches moved from 20.2K to 8.8K.

How did search popularity change for United States hard seltzer brands in September 2026?

2 changes
  1. In September 2026, Truly lost share of searches among hard seltzer brands in the United States, from 4.3% to 3.1%.

  2. Estimated monthly branded searches for Corona in the United States rose 21.9% over 12 measured months, from 320 to 390 in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Corona’s and Truly’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Corona

1 branded search term

  • corona hard seltzer

Truly

2 branded search terms

  • truly hard seltzer
  • truly seltzer

How the Brand Demand Index is measured

Other head-to-heads among hard seltzer brands

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