Brandwave

CookUnity vs Tovala:Which is more popular?

In September 2026, CookUnity had more branded searches than Tovala among prepared meal delivery services in the US in United States. CookUnity had about 301,000 branded searches, while Tovala had 49,500. CookUnity made up 34.6% of all prepared meal delivery services in the U searches we track, and Tovala accounted for 5.7%. When we asked ChatGPT and Google AI Overviews about prepared meal delivery services in the US, CookUnity appeared in all five answers and Tovala in one. CookUnity was mentioned before Tovala in every answer.

Among prepared meal delivery services in the US in United States in September 2026

Who do people search for more?

CookUnity, about 6 searches for every 1 for Tovala

CookUnity 301K searchesTovala 49.5K searches

Who does AI mention more?

CookUnity, mentioned in every answer we collected

CookUnity in 5 of 5Tovala in 1 of 5

Who does AI recommend more?

CookUnity, named ahead of Tovala in every answer

CookUnity first in 5Tovala never first

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Top prepared meal delivery services in the US in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, CookUnity appeared in all five answers. Tovala was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. CookUnity was listed before Tovala in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Factor1st
  2. CookUnity2nd
  3. Tempo3rd
  4. Purple Carrot4th
  5. Trifecta Nutrition5th
  6. BistroMD6th
  7. Tovala7th
  8. MegaFit Meals–
  9. Snap Kitchen–
  10. Mosaic Foods–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Factor5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • CookUnity5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Purple Carrot4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tempo4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • BistroMD2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Trifecta Nutrition2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tovala1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • MegaFit Meals0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Snap Kitchen0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mosaic Foods0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about prepared meal delivery services in the US

5 answers

Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.

Is CookUnity or Tovala more popular in search?

This chart shows how often people search Google for CookUnity and Tovala by name. Each line represents a brand's share of searches for all 11 prepared meal delivery services in the US we track, month by month, from searches in United States.

CookUnity and Tovala among prepared meal delivery services in the US in United States, by month

Share of searches by month for CookUnity, Tovala. The figures are in the table below the chart.

View monthly share of searches table
MonthFactorCookUnityTovalaPurple CarrotTempoBistroMDMegaFit MealsSnap KitchenTrifecta NutritionMosaic FoodsTerritory Foods
Oct 202541.5%31.9%7.9%6.4%4.3%1.6%2.3%2.3%0.76%0.57%0.38%
Nov 202536.9%33%9.9%8.1%3.6%1.6%2.4%2.4%0.96%0.58%0.38%
Dec 202556%22.6%6.8%5.6%3%1.1%1.7%1.7%0.82%0.49%0.26%
Jan 202662.5%21.3%5.2%3.5%2.9%1%1.3%1%0.64%0.38%0.21%
Feb 202657.2%23.4%5.8%4.7%3.2%1.2%1.7%1.4%0.76%0.42%0.22%
Mar 202654.6%27.4%4.5%5.5%2.5%1.1%1.6%1.3%0.76%0.4%0.21%
Apr 202655.8%28%3.8%4.6%2.5%1.1%1.4%1.4%0.77%0.41%0.22%
May 202651.4%30.9%5.1%4.2%2.8%1%1.9%1.2%0.86%0.45%0.2%
Jun 202654%27%6.7%3.6%3%1.1%1.6%1.6%0.7%0.39%0.26%
Jul 202651.6%31.6%4.3%3.5%3.5%1.3%1.6%1.3%0.71%0.46%0.24%
Aug 202651.5%31.6%5.2%2.8%3.5%1.3%1.6%1.3%0.66%0.38%0.2%
Sep 202647%34.6%5.7%3.8%3.8%1.4%1.4%1.1%0.6%0.41%0.22%

How has the CookUnity and Tovala comparison changed over the last 12 months?

3 findings

How did search popularity change for United States prepared meal delivery services in the US in September 2026?

1 change
  1. In September 2026, CookUnity gained share of searches among prepared meal delivery services in the US in United States, from 31.6% to 34.6%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using CookUnity’s and Tovala’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

CookUnity

1 branded search term

  • cookunity

Tovala

1 branded search term

  • tovala

How the Brand Demand Index is measured

Other head-to-heads among prepared meal delivery services in the US

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