CoAdvantage vs Rippling:Which is more popular?
In September 2026, CoAdvantage had more branded searches than Rippling among PEO services in the United States. CoAdvantage had about 22,200 branded searches, while Rippling had 1,300. CoAdvantage made up 9.3% of all PEO service searches we track, and Rippling accounted for 0.55%. When we asked ChatGPT and Google AI Overviews about PEO services, Rippling appeared in two of the four answers and CoAdvantage in none.
Who do people search for more?
CoAdvantage, about 17 searches for every 1 for Rippling
Who does AI mention more?
Rippling, mentioned in 2 of 4 answers, CoAdvantage in 0
Who does AI recommend more?
Rippling, the only one of the two named
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Top PEO services in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Rippling was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. CoAdvantage did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Justworks1st
ADP2nd
TriNet3rd
Insperity4th
Paychex5th- Rippling6th
- CoAdvantage–
Engage PEO–
G&A Partners–
Vensure–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Insperity4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- TriNet4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- ADP4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Justworks3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Rippling2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Paychex2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- CoAdvantage0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Engage PEO0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- G&A Partners0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Vensure0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about PEO services
4 answers
Asked ChatGPT
“Which PEO should I use in the US?”
Asked ChatGPT
“What are the best PEOs in the US?”
Asked ChatGPT
“What's the best PEO in the US for a small business with 20 employees?”
Searched Google, AI Overview
“peo”
Searched Google, AI Overview
“peo services”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.
Is CoAdvantage or Rippling more popular in search?
This chart shows how often people search Google for CoAdvantage and Rippling by name. Each line represents a brand's share of searches for all ten PEO services we track, month by month, from searches in United States.
Share of searches by month for CoAdvantage, Rippling. The figures are in the table below the chart.
View monthly share of searches table
| Month | Insperity | TriNet | CoAdvantage | Engage PEO | ADP | G&A Partners | Vensure | Justworks | Rippling | Paychex |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 34.9% | 28.5% | 10.4% | 7% | 10.4% | 4.7% | 2.5% | 0.66% | 0.5% | 0.34% |
| Nov 2025 | 36.1% | 29.5% | 10.8% | 7.2% | 8.9% | 4% | 2.2% | 0.6% | 0.4% | 0.29% |
| Dec 2025 | 38.4% | 25.8% | 9.5% | 7.7% | 9.5% | 5.2% | 2.8% | 0.46% | 0.35% | 0.31% |
| Jan 2026 | 32.8% | 27% | 12.1% | 9.9% | 8.1% | 5.4% | 3.6% | 0.48% | 0.39% | 0.26% |
| Feb 2026 | 39.7% | 26.7% | 9.8% | 6.5% | 8% | 4.4% | 3.6% | 0.55% | 0.36% | 0.32% |
| Mar 2026 | 36.8% | 30.3% | 9.1% | 6.1% | 9.1% | 4% | 3.3% | 0.6% | 0.43% | 0.33% |
| Apr 2026 | 36.1% | 29.7% | 8.9% | 5.9% | 10.8% | 4% | 3.2% | 0.56% | 0.43% | 0.43% |
| May 2026 | 37.5% | 25% | 9.2% | 7.5% | 9.2% | 5% | 5% | 0.8% | 0.41% | 0.36% |
| Jun 2026 | 34.5% | 28.2% | 10.3% | 6.9% | 8.5% | 5.6% | 4.6% | 0.75% | 0.38% | 0.34% |
| Jul 2026 | 38.1% | 25.5% | 9.3% | 7.6% | 9.3% | 5.1% | 3.4% | 0.88% | 0.42% | 0.37% |
| Aug 2026 | 36.7% | 30% | 9% | 7.3% | 7.3% | 4.9% | 3.3% | 0.75% | 0.41% | 0.29% |
| Sep 2026 | 38.1% | 25.5% | 9.3% | 9.3% | 7.6% | 5.1% | 3.4% | 0.76% | 0.55% | 0.37% |
How has the CoAdvantage and Rippling comparison changed over the last 12 months?
3 findings
- CoAdvantage was ahead of Rippling in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, CoAdvantage’s share of searches among PEO services in the United States moved from 10.4% to 9.3%, and its estimated monthly branded searches moved from 27.1K to 22.2K.
- Across the 12 months ending September 2026, Rippling’s share of searches among PEO services in the United States moved from 0.5% to 0.55%, and its estimated monthly branded searches held steady at 1.3K.
How did search popularity change for United States PEO services in September 2026?
1 change
Estimated monthly branded searches for CoAdvantage in the United States fell 18.1% over 12 measured months, from 27.1K to 22.2K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using CoAdvantage’s and Rippling’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
CoAdvantage
1 branded search term
- coadvantage
Rippling
1 branded search term
- rippling peo
Other head-to-heads among PEO services
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