Brandwave

Chipotle Mexican Grill vs Moe's Southwest Grill:Which is more popular?

In September 2026, Chipotle Mexican Grill had more branded searches than Moe's Southwest Grill among mexican fast food chains in the United States. Chipotle Mexican Grill had about 7.5 million branded searches, while Moe's Southwest Grill had 550,000. Chipotle Mexican Grill made up 28.7% of all mexican fast food chain searches we track, and Moe's Southwest Grill accounted for 2.1%. When we asked ChatGPT and Google AI Overviews about mexican fast food chains, Chipotle Mexican Grill appeared in all three answers and Moe's Southwest Grill in one. Chipotle Mexican Grill was mentioned before Moe's Southwest Grill in every answer.

Among mexican fast food chains in the United States in September 2026

Who do people search for more?

Chipotle Mexican Grill, about 14 searches for every 1 for Moe's Southwest Grill

Chipotle Mexican Grill 7.5M searchesMoe's Southwest Grill 550K searches

Who does AI mention more?

Chipotle Mexican Grill, mentioned in every answer we collected

Chipotle Mexican Grill in 3 of 3Moe's Southwest Grill in 1 of 3

Who does AI recommend more?

Chipotle Mexican Grill, named ahead of Moe's Southwest Grill in every answer

Chipotle Mexican Grill first in 3Moe's Southwest Grill never first

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Top mexican fast food chains in ChatGPT and Google AI Overviews

In three ChatGPT questions, Chipotle Mexican Grill appeared in all three answers. Moe's Southwest Grill was mentioned in one out of three: in one of the three ChatGPT answers. Chipotle Mexican Grill was listed before Moe's Southwest Grill in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Chipotle Mexican Grill1st
  2. Del Taco2nd
  3. Taco Bell3rd
  4. QDOBA4th
  5. Freebirds World Burrito5th
  6. Torchy's Tacos6th
  7. Moe's Southwest Grill7th
  8. Taco John's8th
  9. El Pollo Loco–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about mexican fast food chains

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.

Is Chipotle Mexican Grill or Moe's Southwest Grill more popular in search?

This chart shows how often people search Google for Chipotle Mexican Grill and Moe's Southwest Grill by name. Each line represents a brand's share of searches for all nine mexican fast food chains we track, month by month, from searches in United States.

Chipotle Mexican Grill and Moe's Southwest Grill among mexican fast food chains in the United States, by month

Share of searches by month for Chipotle Mexican Grill, Moe's Southwest Grill. The figures are in the table below the chart.

View monthly share of searches table
MonthTaco BellChipotle Mexican GrillQDOBAEl Pollo LocoDel TacoMoe's Southwest GrillTorchy's TacosTaco John'sFreebirds World Burrito
Oct 202550.9%28%6.9%3.7%3.7%2.1%2.5%1.4%0.75%
Nov 202551.7%28.4%7%3.1%3.8%1.7%2.1%1.4%0.76%
Dec 202548.9%32.9%5.4%3%3.6%2%2.4%1.1%0.72%
Jan 202648.5%32.6%6.5%2.9%3.6%1.6%2.4%1.1%0.72%
Feb 202647.5%32%6.4%3.5%3.5%1.9%2.9%1.3%0.86%
Mar 202648.1%32.3%6.5%3.5%3.5%1.9%2.4%1.1%0.71%
Apr 202651.1%28.1%6.9%3.8%3.8%2.1%2.5%1.1%0.75%
May 202650.9%28%6.9%3.7%3.7%2.1%2.5%1.4%0.75%
Jun 202651.3%28.2%6.9%3.8%3.1%2.1%2.5%1.4%0.76%
Jul 202654.4%24.5%6%4%4%2.2%2.7%1.5%0.8%
Aug 202650.9%28%6.9%3.7%3.7%2.1%2.5%1.4%0.75%
Sep 202652.2%28.7%5.8%3.8%3.2%2.1%2.1%1.4%0.63%

How has the Chipotle Mexican Grill and Moe's Southwest Grill comparison changed over the last 12 months?

3 findings

How did search popularity change for United States mexican fast food chains in September 2026?

2 changes

  1. In September 2026, Chipotle Mexican Grill gained share of searches among mexican fast food chains in the United States, from 28% to 28.7%.

  2. In September 2026, Moe's Southwest Grill rose from 7th to 6th among mexican fast food chains in the United States.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Chipotle Mexican Grill’s and Moe's Southwest Grill’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Chipotle Mexican Grill

1 branded search term

  • chipotle

Moe's Southwest Grill

1 branded search term

  • moe's southwest grill

How the Brand Demand Index is measured

Other head-to-heads among mexican fast food chains

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