Brandwave

Chewy vs Pet Supplies Plus:Which is more popular?

In September 2026, Chewy had more branded searches than Pet Supplies Plus among pet supply retailers in the United States. Chewy had about 2.7 million branded searches, while Pet Supplies Plus had 823,000. Chewy made up 19.9% of all pet supply retailer searches we track, and Pet Supplies Plus accounted for 6%. When we asked ChatGPT and Google AI Overviews about pet supply retailers, Chewy appeared in all three answers and Pet Supplies Plus in two. Chewy was mentioned before Pet Supplies Plus in every answer.

Among pet supply retailers in the United States in September 2026

Who do people search for more?

Chewy, about 3 searches for every 1 for Pet Supplies Plus

Chewy 2.7M searchesPet Supplies Plus 823K searches

Who does AI mention more?

Chewy, mentioned in every answer we collected

Chewy in 3 of 3Pet Supplies Plus in 2 of 3

Who does AI recommend more?

Chewy, named ahead of Pet Supplies Plus in every answer

Chewy first in 3Pet Supplies Plus never first

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Top pet supply retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions, Chewy appeared in all three answers. Pet Supplies Plus was mentioned in two out of three: in two of the three ChatGPT answers. Chewy was listed before Pet Supplies Plus in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Petco1st
  2. Chewy2nd
  3. PetSmart3rd
  4. Pet Supplies Plus4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • PetSmart3 of 3Named in 3 of 3 ChatGPT answers
  • Petco3 of 3Named in 3 of 3 ChatGPT answers
  • Chewy3 of 3Named in 3 of 3 ChatGPT answers
  • Pet Supplies Plus2 of 3Named in 2 of 3 ChatGPT answers

See every answer about pet supply retailers

3 answers

  • Asked ChatGPT

    “Which pet supply retailer should I shop at in the US?”

    1. 1Petco
    2. 2PetSmart
    3. 3Chewy

  • Asked ChatGPT

    “What are the best pet supply retailers in the US?”

    1. 1Chewy
    2. 2Petco
    3. 3PetSmart
    4. 4Pet Supplies Plus

  • Asked ChatGPT

    “What's the best pet supply retailer in the US for a dog or cat?”

    1. 1Chewy
    2. 2Petco
    3. 3PetSmart
    4. 4Pet Supplies Plus

  • Searched Google, AI Overview

    “pet supply stores”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “pet food store”

    Google showed no AI Overview for this search.

Brands are shown in the order each answer named them. The survey took place in United States on October 19, 2026.

Is Chewy or Pet Supplies Plus more popular in search?

This chart shows how often people search Google for Chewy and Pet Supplies Plus by name. Each line represents a brand's share of searches for all four pet supply retailers we track, month by month, from searches in United States.

Chewy and Pet Supplies Plus among pet supply retailers in the United States, by month

Share of searches by month for Chewy, Pet Supplies Plus. The figures are in the table below the chart.

View monthly share of searches table
MonthPetSmartPetcoChewyPet Supplies Plus
Oct 202544.4%29.7%19.9%6%
Nov 202544.4%29.7%19.9%6%
Dec 202544.4%29.7%19.9%5.9%
Jan 202642.6%28.4%23.3%5.7%
Feb 202644.4%29.7%19.9%6%
Mar 202642.6%28.4%23.3%5.7%
Apr 202644.9%30%20.1%4.9%
May 202643.9%29.3%19.6%7.2%
Jun 202644.9%30%20.1%4.9%
Jul 202644.4%29.7%19.9%6%
Aug 202644.4%29.7%19.9%6%
Sep 202644.4%29.7%19.9%6%

How has the Chewy and Pet Supplies Plus comparison changed over the last 12 months?

3 findings

How did search popularity change for United States pet supply retailers in September 2026?

0 changes

Neither Chewy nor Pet Supplies Plus moved beyond provider rounding among pet supply retailers in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Chewy’s and Pet Supplies Plus’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Chewy

1 branded search term

  • chewy

Pet Supplies Plus

1 branded search term

  • pet supplies plus

How the Brand Demand Index is measured

Other head-to-heads among pet supply retailers

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