Casio vs Rolex:Which is more popular?
In September 2026, Rolex had more branded searches than Casio among watch brands in the United States. Rolex had about 823,000 branded searches, while Casio had 796,000. Rolex made up 21.5% of all watch brand searches we track, and Casio accounted for 20.8%. When we asked ChatGPT and Google AI Overviews about watch brands, Rolex appeared in four of the five answers and Casio in three. Casio and Rolex were each mentioned first in two of the four answers that named either.
Who do people search for more?
Rolex and Casio are searched for about as often as each other.
Who does AI mention more?
Rolex, mentioned in 4 of 5 answers, Casio in 3
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top watch brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Rolex was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Casio was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Casio and Rolex were each listed first in two of the four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Rolex4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Tissot4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Casio3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Seiko3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Citizen3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Cartier2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Omega2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
TAG Heuer2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Hamilton2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Tudor2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about watch brands
5 answers
Asked ChatGPT
“Which watch brand should I buy?”
Asked ChatGPT
“What are the best watch brands?”
Asked ChatGPT
“What is the best watch for men under $500?”
Searched Google, AI Overview
“watches”
Searched Google, AI Overview
“mens watches”
Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.
Is Casio or Rolex more popular in search?
This chart shows how often people search Google for Casio and Rolex by name. Each line represents a brand's share of searches for all 15 watch brands we track, month by month, from searches in United States.
Share of searches by month for Rolex, Casio. The figures are in the table below the chart.
View monthly share of searches table
| Month | Rolex | Casio | Seiko | Cartier | Citizen | Omega | Invicta | TAG Heuer | Hamilton | Tissot | Tudor | Bulova | Fossil | Timex | Breitling |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 23.7% | 18.8% | 8.7% | 8.7% | 5.8% | 5.8% | 3.9% | 4.8% | 3.2% | 2.6% | 2.6% | 3.2% | 3.2% | 2.6% | 2.6% |
| Nov 2025 | 20.3% | 22.7% | 9.1% | 7.4% | 6.1% | 5% | 3.3% | 5% | 3.3% | 3.3% | 2.7% | 3.3% | 3.3% | 2.7% | 2.2% |
| Dec 2025 | 19.8% | 24.6% | 8.9% | 7.3% | 5.9% | 4.9% | 4% | 4.9% | 2.7% | 3.3% | 2.7% | 4% | 3.3% | 2.2% | 1.8% |
| Jan 2026 | 20.6% | 25.6% | 7.5% | 7.5% | 5% | 5% | 3.4% | 5% | 3.4% | 3.4% | 2.8% | 3.4% | 2.8% | 2.3% | 2.3% |
| Feb 2026 | 19.8% | 24.6% | 7.2% | 7.2% | 5.9% | 5.9% | 4% | 4.9% | 3.2% | 3.2% | 3.2% | 3.2% | 2.7% | 2.7% | 2.2% |
| Mar 2026 | 22.2% | 23.5% | 8.1% | 8.1% | 5.4% | 4.4% | 3.6% | 4.4% | 4.4% | 3% | 3% | 3% | 2.4% | 2.4% | 2% |
| Apr 2026 | 21.9% | 20% | 8% | 8% | 5.4% | 5.4% | 3.6% | 5.4% | 3.6% | 3.6% | 4.4% | 2.9% | 2.4% | 2.9% | 2.4% |
| May 2026 | 21.2% | 19.4% | 9.5% | 7.8% | 6.4% | 6.4% | 3.5% | 5.2% | 3.5% | 4.3% | 3.5% | 2.9% | 2.3% | 2.3% | 1.9% |
| Jun 2026 | 17.8% | 18.4% | 9.7% | 7.9% | 6.5% | 6.5% | 4.4% | 5.3% | 4.4% | 3.6% | 4.4% | 3.6% | 2.9% | 2.9% | 2% |
| Jul 2026 | 19% | 18.4% | 10.4% | 8.5% | 6.9% | 5.7% | 3.8% | 4.7% | 3.8% | 3.8% | 4.7% | 3.1% | 2.6% | 2.6% | 2.1% |
| Aug 2026 | 20.9% | 20.2% | 9.3% | 7.6% | 6.2% | 6.2% | 4.2% | 4.2% | 3.4% | 3.4% | 4.2% | 2.8% | 2.3% | 2.8% | 2.3% |
| Sep 2026 | 21.5% | 20.8% | 9.6% | 7.9% | 5.2% | 5.2% | 4.3% | 4.3% | 3.5% | 3.5% | 3.5% | 2.9% | 2.9% | 2.9% | 1.9% |
How has the Casio and Rolex comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 12 months ending September 2026: Casio took it in November 2025, Rolex took it in April 2026, Casio took it in June 2026, Rolex took it in July 2026.
- Across the 12 months ending September 2026, Casio’s share of searches among watch brands in the United States moved from 18.8% to 20.8%, and its estimated monthly branded searches moved from 651K to 796K.
- Across the 12 months ending September 2026, Rolex’s share of searches among watch brands in the United States moved from 23.7% to 21.5%, and its estimated monthly branded searches held steady at 823K.
How did search popularity change for United States watch brands in September 2026?
2 changes
In September 2026, Rolex gained share of searches among watch brands in the United States, from 20.9% to 21.5%.
In September 2026, Casio gained share of searches among watch brands in the United States, from 20.2% to 20.8%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Casio’s and Rolex’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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