Cartier vs Casio:Which is more popular?
In September 2026, Casio had more branded searches than Cartier among watch brands in the United States. Casio had about 796,000 branded searches, while Cartier had 301,000. Casio made up 20.8% of all watch brand searches we track, and Cartier accounted for 7.9%. When we asked ChatGPT and Google AI Overviews about watch brands, Casio appeared in three of the five answers and Cartier in two. Casio was mentioned before Cartier in two out of three answers that named either.
Who do people search for more?
Casio, about 3 searches for every 1 for Cartier
Who does AI mention more?
Casio, mentioned in 3 of 5 answers, Cartier in 2
Who does AI recommend more?
Casio, named ahead of Cartier in 2 of 3 answers
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Top watch brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Casio was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Cartier was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Casio was listed before Cartier in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Rolex4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Tissot4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Casio3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Seiko3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Citizen3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Cartier2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Omega2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
TAG Heuer2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Hamilton2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Tudor2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about watch brands
5 answers
Asked ChatGPT
“Which watch brand should I buy?”
Asked ChatGPT
“What are the best watch brands?”
Asked ChatGPT
“What is the best watch for men under $500?”
Searched Google, AI Overview
“watches”
Searched Google, AI Overview
“mens watches”
Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.
Is Cartier or Casio more popular in search?
This chart shows how often people search Google for Cartier and Casio by name. Each line represents a brand's share of searches for all 15 watch brands we track, month by month, from searches in United States.
Share of searches by month for Casio, Cartier. The figures are in the table below the chart.
View monthly share of searches table
| Month | Rolex | Casio | Seiko | Cartier | Citizen | Omega | Invicta | TAG Heuer | Hamilton | Tissot | Tudor | Bulova | Fossil | Timex | Breitling |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 23.7% | 18.8% | 8.7% | 8.7% | 5.8% | 5.8% | 3.9% | 4.8% | 3.2% | 2.6% | 2.6% | 3.2% | 3.2% | 2.6% | 2.6% |
| Nov 2025 | 20.3% | 22.7% | 9.1% | 7.4% | 6.1% | 5% | 3.3% | 5% | 3.3% | 3.3% | 2.7% | 3.3% | 3.3% | 2.7% | 2.2% |
| Dec 2025 | 19.8% | 24.6% | 8.9% | 7.3% | 5.9% | 4.9% | 4% | 4.9% | 2.7% | 3.3% | 2.7% | 4% | 3.3% | 2.2% | 1.8% |
| Jan 2026 | 20.6% | 25.6% | 7.5% | 7.5% | 5% | 5% | 3.4% | 5% | 3.4% | 3.4% | 2.8% | 3.4% | 2.8% | 2.3% | 2.3% |
| Feb 2026 | 19.8% | 24.6% | 7.2% | 7.2% | 5.9% | 5.9% | 4% | 4.9% | 3.2% | 3.2% | 3.2% | 3.2% | 2.7% | 2.7% | 2.2% |
| Mar 2026 | 22.2% | 23.5% | 8.1% | 8.1% | 5.4% | 4.4% | 3.6% | 4.4% | 4.4% | 3% | 3% | 3% | 2.4% | 2.4% | 2% |
| Apr 2026 | 21.9% | 20% | 8% | 8% | 5.4% | 5.4% | 3.6% | 5.4% | 3.6% | 3.6% | 4.4% | 2.9% | 2.4% | 2.9% | 2.4% |
| May 2026 | 21.2% | 19.4% | 9.5% | 7.8% | 6.4% | 6.4% | 3.5% | 5.2% | 3.5% | 4.3% | 3.5% | 2.9% | 2.3% | 2.3% | 1.9% |
| Jun 2026 | 17.8% | 18.4% | 9.7% | 7.9% | 6.5% | 6.5% | 4.4% | 5.3% | 4.4% | 3.6% | 4.4% | 3.6% | 2.9% | 2.9% | 2% |
| Jul 2026 | 19% | 18.4% | 10.4% | 8.5% | 6.9% | 5.7% | 3.8% | 4.7% | 3.8% | 3.8% | 4.7% | 3.1% | 2.6% | 2.6% | 2.1% |
| Aug 2026 | 20.9% | 20.2% | 9.3% | 7.6% | 6.2% | 6.2% | 4.2% | 4.2% | 3.4% | 3.4% | 4.2% | 2.8% | 2.3% | 2.8% | 2.3% |
| Sep 2026 | 21.5% | 20.8% | 9.6% | 7.9% | 5.2% | 5.2% | 4.3% | 4.3% | 3.5% | 3.5% | 3.5% | 2.9% | 2.9% | 2.9% | 1.9% |
How has the Cartier and Casio comparison changed over the last 12 months?
3 findings
- Casio was ahead of Cartier in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Cartier’s share of searches among watch brands in the United States moved from 8.7% to 7.9%, and its estimated monthly branded searches held steady at 301K.
- Across the 12 months ending September 2026, Casio’s share of searches among watch brands in the United States moved from 18.8% to 20.8%, and its estimated monthly branded searches moved from 651K to 796K.
How did search popularity change for United States watch brands in September 2026?
1 change
In September 2026, Casio gained share of searches among watch brands in the United States, from 20.2% to 20.8%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Cartier’s and Casio’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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