Calvin Klein vs Thinx:Which is more popular?
In September 2026, Calvin Klein had more branded searches than Thinx among underwear brands in the United States. Calvin Klein had about 90,500 branded searches, while Thinx had 9,900. Calvin Klein made up 20% of all underwear brand searches we track, and Thinx accounted for 2.2%. When we asked ChatGPT and Google AI Overviews about underwear brands, Calvin Klein appeared in two of the five answers and Thinx in none.
Who do people search for more?
Calvin Klein, about 9 searches for every 1 for Thinx
Who does AI mention more?
Calvin Klein, mentioned in 2 of 5 answers, Thinx in 0
Who does AI recommend more?
Calvin Klein, the only one of the two named
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Top underwear brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Calvin Klein was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Thinx did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Tommy John5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Hanes4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Calvin Klein2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Aerie2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
MeUndies1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bombas1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Jockey0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
SKIMS0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Victoria's Secret0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Thinx0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about underwear brands
5 answers
Asked ChatGPT
“Which underwear brand should I buy?”
Asked ChatGPT
“What are the most comfortable underwear brands?”
Asked ChatGPT
“What is the best underwear for men?”
Searched Google, AI Overview
“underwear”
Searched Google, AI Overview
“womens underwear”
Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.
Is Calvin Klein or Thinx more popular in search?
This chart shows how often people search Google for Calvin Klein and Thinx by name. Each line represents a brand's share of searches for all 13 underwear brands we track, month by month, from searches in United States.
Share of searches by month for Calvin Klein, Thinx. The figures are in the table below the chart.
View monthly share of searches table
| Month | MeUndies | Calvin Klein | Jockey | Hanes | SKIMS | Victoria's Secret | Aerie | Knix | Tommy John | Branwyn | Thinx | SAXX | Bombas |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 24.5% | 16.4% | 6% | 7.3% | 16.4% | 7.3% | 4.9% | 4.9% | 6% | 1.5% | 2.2% | 1.5% | 0.98% |
| Nov 2025 | 28.2% | 18.9% | 6.9% | 6.9% | 6.9% | 6.9% | 5.7% | 5.7% | 6.9% | 1.7% | 2.1% | 2.1% | 0.93% |
| Dec 2025 | 27.9% | 18.7% | 5.6% | 8.4% | 6.9% | 8.4% | 5.6% | 4.6% | 6.9% | 1.4% | 1.7% | 3.1% | 0.92% |
| Jan 2026 | 28.8% | 15.8% | 7.1% | 8.7% | 7.1% | 7.1% | 5.8% | 7.1% | 5.8% | 1.4% | 2.1% | 2.1% | 1.2% |
| Feb 2026 | 26.3% | 21.4% | 6.4% | 9.6% | 6.4% | 6.4% | 5.3% | 6.4% | 5.3% | 1.6% | 1.9% | 1.9% | 0.86% |
| Mar 2026 | 16.1% | 44.1% | 5.9% | 4.9% | 4.9% | 4.9% | 4% | 5.9% | 4% | 1.5% | 1.8% | 1.5% | 0.65% |
| Apr 2026 | 21.3% | 26.2% | 7.9% | 7.9% | 6.4% | 6.4% | 4.3% | 7.9% | 5.3% | 1.9% | 2.3% | 1.6% | 0.7% |
| May 2026 | 17% | 38% | 6.3% | 6.3% | 4.2% | 5.1% | 4.2% | 7.7% | 5.1% | 1.9% | 1.9% | 1.9% | 0.56% |
| Jun 2026 | 18% | 32.9% | 8.1% | 5.4% | 4.4% | 6.6% | 4.4% | 9.9% | 4.4% | 1.6% | 1.6% | 2% | 0.59% |
| Jul 2026 | 19.9% | 24.4% | 7.3% | 7.3% | 9% | 7.3% | 4.9% | 9% | 4.9% | 1.8% | 1.8% | 1.8% | 0.65% |
| Aug 2026 | 19% | 28.6% | 7% | 7% | 7% | 7% | 5.7% | 7% | 5.7% | 1.7% | 1.7% | 1.7% | 0.76% |
| Sep 2026 | 24.3% | 20% | 8.9% | 7.3% | 7.3% | 7.3% | 6% | 6% | 6% | 2.2% | 2.2% | 1.8% | 0.79% |
How has the Calvin Klein and Thinx comparison changed over the last 12 months?
3 findings
- Calvin Klein was ahead of Thinx in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Calvin Klein’s share of searches among underwear brands in the United States moved from 16.4% to 20%, and its estimated monthly branded searches held steady at 90.5K.
- Across the 12 months ending September 2026, Thinx’s share of searches among underwear brands in the United States held steady at 2.2%, and its estimated monthly branded searches moved from 12.1K to 9.9K.
How did search popularity change for United States underwear brands in September 2026?
3 changes
In September 2026, MeUndies overtook Calvin Klein to become the leader among underwear brands in the United States, with 24.3% of the searches.
In September 2026, Calvin Klein lost share of searches among underwear brands in the United States, from 28.6% to 20%.
In September 2026, Thinx rose from 12th to 11th among underwear brands in the United States.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Calvin Klein’s and Thinx’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Calvin Klein
1 branded search term
- calvin klein underwear
Thinx
1 branded search term
- thinx
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