Brandwave

C4 vs Rockstar:Which is more popular?

In September 2026, C4 had more branded searches than Rockstar among energy drink brands in the United States. C4 had about 14,800 branded searches, while Rockstar had 12,100. C4 made up 1.6% of all energy drink brand searches we track, and Rockstar accounted for 1.3%. When we asked ChatGPT and Google AI Overviews about energy drink brands, C4 appeared in three of the five answers and Rockstar in none.

Among energy drink brands in the United States in September 2026

Who do people search for more?

C4, about 22% more searches than Rockstar

C4 14.8K searchesRockstar 12.1K searches

Who does AI mention more?

C4, mentioned in 3 of 5 answers, Rockstar in 0

C4 in 3 of 5Rockstar in 0 of 5

Who does AI recommend more?

C4, the only one of the two named

C4 first in 3Rockstar never named

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Top energy drink brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, C4 was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Rockstar did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Red Bull1st
  2. Celsius2nd
  3. Monster Energy3rd
  4. Ghost4th
  5. C45th
  6. Alani Nu6th
  7. NOS7th
  8. Reign8th
  9. Rockstar–
  10. Bang–
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Red Bull5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Celsius5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Alani Nu3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ghost3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • C43 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Monster Energy2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • NOS1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Reign1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rockstar0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bang0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about energy drink brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.

Is C4 or Rockstar more popular in search?

This chart shows how often people search Google for C4 and Rockstar by name. Each line represents a brand's share of searches for all 12 energy drink brands we track, month by month, from searches in United States.

C4 and Rockstar among energy drink brands in the United States, by month

Share of searches by month for C4, Rockstar. The figures are in the table below the chart.

View monthly share of searches table
MonthRed BullCelsiusMonster EnergyAlani NuGhostC4RockstarBangNOSBucked UpReignZOA
Oct 202541.1%28.5%15.1%6.8%3%1.4%1.1%1.1%0.49%0.4%0.74%0.4%
Nov 202542.7%26.1%15.7%7%3.1%1.1%1.1%1.1%0.51%0.28%0.63%0.51%
Dec 202537.5%26%16.8%9.2%4.1%1.2%1.2%1%0.45%0.45%0.67%1.2%
Jan 202643.7%21.9%16%8.8%3.2%1.2%1.2%0.96%0.43%0.28%0.52%1.8%
Feb 202647.4%23.8%14.2%6.4%2.9%1.3%1%1%0.46%0.25%0.57%0.7%
Mar 202644.9%25.5%13.5%7.4%3.3%1.2%1.2%1.2%0.54%0.29%0.66%0.36%
Apr 202644.9%20.9%13.5%11%4%1.2%1.2%1.2%0.54%0.36%0.66%0.54%
May 202648.8%21.2%14.6%5.4%4.4%1.3%1.1%1.1%0.59%0.39%0.72%0.39%
Jun 202641.3%28.7%12.4%6.8%4.5%1.4%1.4%1.1%0.74%0.4%0.74%0.49%
Jul 202636.7%31.2%13.5%6%4.9%1.5%1.5%1.2%0.81%0.43%0.81%1.5%
Aug 202639.2%22.3%11.7%14.4%6.4%1.3%1.3%0.86%0.7%0.38%0.58%0.86%
Sep 202648.6%19.9%11.9%8%5.3%1.6%1.3%0.87%0.71%0.58%0.58%0.58%

How has the C4 and Rockstar comparison changed over the last 12 months?

3 findings
  • C4 was ahead of Rockstar in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, C4’s share of searches among energy drink brands in the United States moved from 1.4% to 1.6%, and its estimated monthly branded searches moved from 12.1K to 14.8K.
  • Across the 12 months ending September 2026, Rockstar’s share of searches among energy drink brands in the United States moved from 1.1% to 1.3%, and its estimated monthly branded searches moved from 9.9K to 12.1K.

How did search popularity change for United States energy drink brands in September 2026?

2 changes
  1. Estimated monthly branded searches for C4 in the United States rose 22.3% over 12 measured months, from 12.1K to 14.8K in September 2026.

  2. Estimated monthly branded searches for Rockstar in the United States rose 22.2% over 12 measured months, from 9.9K to 12.1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using C4’s and Rockstar’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

C4

1 branded search term

  • c4 energy

Rockstar

1 branded search term

  • rockstar energy

How the Brand Demand Index is measured

Other head-to-heads among energy drink brands

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