Brandwave

C4 vs NOS:Which is more popular?

In September 2026, C4 had more branded searches than NOS among energy drink brands in the United States. C4 had about 14,800 branded searches, while NOS had 6,600. C4 made up 1.6% of all energy drink brand searches we track, and NOS accounted for 0.71%. When we asked ChatGPT and Google AI Overviews about energy drink brands, C4 appeared in three of the five answers and NOS in one. C4 was mentioned before NOS in every answer that named either.

Among energy drink brands in the United States in September 2026

Who do people search for more?

C4, about 2 searches for every 1 for NOS

C4 14.8K searchesNOS 6.6K searches

Who does AI mention more?

C4, mentioned in 3 of 5 answers, NOS in 1

C4 in 3 of 5NOS in 1 of 5

Who does AI recommend more?

C4, named ahead of NOS in 3 of 3 answers

C4 first in 3NOS never first

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Top energy drink brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, C4 was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. NOS was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. C4 was listed before NOS in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Red Bull1st
  2. Celsius2nd
  3. Monster Energy3rd
  4. Ghost4th
  5. C45th
  6. Alani Nu6th
  7. NOS7th
  8. Reign8th
  9. Rockstar–
  10. Bang–
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Red Bull5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Celsius5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Alani Nu3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ghost3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • C43 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Monster Energy2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • NOS1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Reign1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rockstar0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bang0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about energy drink brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.

Is C4 or NOS more popular in search?

This chart shows how often people search Google for C4 and NOS by name. Each line represents a brand's share of searches for all 12 energy drink brands we track, month by month, from searches in United States.

C4 and NOS among energy drink brands in the United States, by month

Share of searches by month for C4, NOS. The figures are in the table below the chart.

View monthly share of searches table
MonthRed BullCelsiusMonster EnergyAlani NuGhostC4RockstarBangNOSBucked UpReignZOA
Oct 202541.1%28.5%15.1%6.8%3%1.4%1.1%1.1%0.49%0.4%0.74%0.4%
Nov 202542.7%26.1%15.7%7%3.1%1.1%1.1%1.1%0.51%0.28%0.63%0.51%
Dec 202537.5%26%16.8%9.2%4.1%1.2%1.2%1%0.45%0.45%0.67%1.2%
Jan 202643.7%21.9%16%8.8%3.2%1.2%1.2%0.96%0.43%0.28%0.52%1.8%
Feb 202647.4%23.8%14.2%6.4%2.9%1.3%1%1%0.46%0.25%0.57%0.7%
Mar 202644.9%25.5%13.5%7.4%3.3%1.2%1.2%1.2%0.54%0.29%0.66%0.36%
Apr 202644.9%20.9%13.5%11%4%1.2%1.2%1.2%0.54%0.36%0.66%0.54%
May 202648.8%21.2%14.6%5.4%4.4%1.3%1.1%1.1%0.59%0.39%0.72%0.39%
Jun 202641.3%28.7%12.4%6.8%4.5%1.4%1.4%1.1%0.74%0.4%0.74%0.49%
Jul 202636.7%31.2%13.5%6%4.9%1.5%1.5%1.2%0.81%0.43%0.81%1.5%
Aug 202639.2%22.3%11.7%14.4%6.4%1.3%1.3%0.86%0.7%0.38%0.58%0.86%
Sep 202648.6%19.9%11.9%8%5.3%1.6%1.3%0.87%0.71%0.58%0.58%0.58%

How has the C4 and NOS comparison changed over the last 12 months?

3 findings
  • C4 was ahead of NOS in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, C4’s share of searches among energy drink brands in the United States moved from 1.4% to 1.6%, and its estimated monthly branded searches moved from 12.1K to 14.8K.
  • Across the 12 months ending September 2026, NOS’s share of searches among energy drink brands in the United States moved from 0.49% to 0.71%, and its estimated monthly branded searches moved from 4.4K to 6.6K.

How did search popularity change for United States energy drink brands in September 2026?

2 changes
  1. In September 2026, NOS rose from 10th to 9th among energy drink brands in the United States.

  2. Estimated monthly branded searches for C4 in the United States rose 22.3% over 12 measured months, from 12.1K to 14.8K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using C4’s and NOS’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

C4

1 branded search term

  • c4 energy

NOS

1 branded search term

  • nos energy

How the Brand Demand Index is measured

Other head-to-heads among energy drink brands

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