Bruegger's vs Sara Lee:Which is searched more in United States?
In September 2026, Bruegger's had more branded searches than Sara Lee among bagels in United States. Bruegger's was estimated to have 73.6K branded searches compared to Sara Lee’s 14.8K, and held a 5.6% Share of Search versus Sara Lee’s 1.1%.
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Which is more popular in search, Bruegger's or Sara Lee?
Compare the bagels shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Bruegger's, Sara Lee. The figures are in the table below the chart.
View monthly share of search table
| Month | Einstein Bros | Thomas' | Bruegger's | Lender's | Sara Lee | New York Bakery |
|---|---|---|---|---|---|---|
| Oct 2025 | 81.9% | 10% | 4.4% | 1.1% | 1.7% | 0.91% |
| Nov 2025 | 81.6% | 10% | 4.4% | 1.1% | 2% | 0.9% |
| Dec 2025 | 80.7% | 12.3% | 3.6% | 1.1% | 1.4% | 0.91% |
| Jan 2026 | 81.1% | 12.2% | 3% | 1.1% | 1.6% | 0.9% |
| Feb 2026 | 83% | 10.2% | 3.3% | 1.1% | 1.7% | 0.75% |
| Mar 2026 | 81% | 9.8% | 5.9% | 1.3% | 1.3% | 0.72% |
| Apr 2026 | 79.8% | 9.8% | 6.6% | 1.3% | 1.6% | 0.88% |
| May 2026 | 82.6% | 8.3% | 6.3% | 0.92% | 1.1% | 0.75% |
| Jun 2026 | 82.3% | 8.3% | 6.2% | 1.1% | 1.4% | 0.75% |
| Jul 2026 | 79.5% | 9.8% | 7.3% | 1.6% | 1.1% | 0.72% |
| Aug 2026 | 82.1% | 8.3% | 6.2% | 1.4% | 1.4% | 0.61% |
| Sep 2026 | 82.9% | 8.4% | 5.6% | 1.4% | 1.1% | 0.62% |
How has the Bruegger's and Sara Lee comparison changed over the last 12 months?
3 findings
- Bruegger's was ahead of Sara Lee in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bruegger's’ estimated Share of Search among bagels in United States moved from 4.4% to 5.6%, and its estimated monthly branded searches moved from 48.6K to 73.6K.
- Across the 12 months ending September 2026, Sara Lee’s estimated Share of Search among bagels in United States moved from 1.7% to 1.1%, and its estimated monthly branded searches moved from 18.1K to 14.8K.
How did search popularity change for United States bagels in September 2026?
2 changes
In September 2026, Bruegger's lost estimated Share of Search among bagels in United States, from 6.2% to 5.6%.
Estimated monthly branded searches for Sara Lee in United States fell 18.2% over 12 measured months, from 18.1K to 14.8K in September 2026.
Other head-to-heads among bagels
How each brand is measured
Brandwave collects information about searches that people make online using Bruegger's’ and Sara Lee’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bruegger's
2 branded search terms
- bruegger s
- brueggers
Sara Lee
1 branded search term
- sara lee
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