Browning vs Kuiu:Which is searched more in United States?
In September 2026, Kuiu had more branded searches than Browning among hunting gear brands in United States. Kuiu was estimated to have 301K branded searches compared to Browning’s 4.4K, and held a 15.2% Share of Search versus Browning’s 0.22%.
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Which is more popular in search, Browning or Kuiu?
Compare the hunting gear brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Kuiu, Browning. The figures are in the table below the chart.
View monthly share of search table
| Month | Cabela's | Kuiu | Bass Pro | Sitka | Browning |
|---|---|---|---|---|---|
| Oct 2025 | 79.3% | 13% | 7.1% | 0.35% | 0.19% |
| Nov 2025 | 79.8% | 10.7% | 8.8% | 0.53% | 0.16% |
| Dec 2025 | 84.3% | 7.6% | 7.6% | 0.37% | 0.17% |
| Jan 2026 | 81.5% | 8.9% | 8.9% | 0.36% | 0.29% |
| Feb 2026 | 84.3% | 7.6% | 7.6% | 0.25% | 0.25% |
| Mar 2026 | 84.2% | 6.2% | 9.2% | 0.17% | 0.2% |
| Apr 2026 | 84.1% | 6.2% | 9.2% | 0.3% | 0.2% |
| May 2026 | 83% | 7.5% | 9.1% | 0.16% | 0.2% |
| Jun 2026 | 85.7% | 6.3% | 7.7% | 0.14% | 0.17% |
| Jul 2026 | 81.6% | 9% | 9% | 0.2% | 0.2% |
| Aug 2026 | 81.7% | 9% | 9% | 0.2% | 0.2% |
| Sep 2026 | 75.9% | 15.2% | 8.3% | 0.33% | 0.22% |
How has the Browning and Kuiu comparison changed over the last 12 months?
3 findings
- Kuiu was ahead of Browning in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Browning’s estimated Share of Search among hunting gear brands in United States moved from 0.19% to 0.22%, and its estimated monthly branded searches moved from 5.4K to 4.4K.
- Across the 12 months ending September 2026, Kuiu’s estimated Share of Search among hunting gear brands in United States moved from 13% to 15.2%, and its estimated monthly branded searches moved from 368K to 301K.
How did search popularity change for United States hunting gear brands in September 2026?
2 changes
In September 2026, Kuiu overtook Bass Pro to rank 2nd among hunting gear brands in United States, with 15.2% estimated Share of Search.
In September 2026, Browning fell from 4th to 5th among hunting gear brands in United States.
Other head-to-heads among hunting gear brands
How each brand is measured
Brandwave collects information about searches that people make online using Browning’s and Kuiu’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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