Bonzo vs Surefire:Which is more popular?
In September 2026, Bonzo had more branded searches than Surefire among mortgage CRM software in the United States. Bonzo had about 320 branded searches, while Surefire had 290. Bonzo made up 5.7% of all mortgage CRM software searches we track, and Surefire accounted for 5.1%. When we asked ChatGPT and Google AI Overviews about mortgage CRM software, Surefire appeared in four of the five answers and Bonzo in one. Surefire was mentioned before Bonzo in four out of five answers.
Who do people search for more?
Bonzo, about 10% more searches than Surefire
Who does AI mention more?
Surefire, mentioned in 4 of 5 answers, Bonzo in 1
Who does AI recommend more?
Surefire, named ahead of Bonzo in 4 of 5 answers
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Top mortgage CRM software in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Surefire was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Bonzo was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Surefire was listed before Bonzo in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Shape5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
BNTouch5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Surefire4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Jungo3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Mloflo2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Total Expert1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Bonzo1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Velocify0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
uSherpa0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about mortgage CRM software
5 answers
Asked ChatGPT
“Which mortgage CRM should I use in the US?”
Asked ChatGPT
“What are the best mortgage CRMs in the US?”
Asked ChatGPT
“What's the best mortgage CRM in the US for an independent loan officer?”
Searched Google, AI Overview
“mortgage crm”
Searched Google, AI Overview
“crm for loan officers”
Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.
Is Bonzo or Surefire more popular in search?
This chart shows how often people search Google for Bonzo and Surefire by name. Each line represents a brand's share of searches for all nine mortgage CRM software we track, month by month, from searches in United States.
Share of searches by month for Bonzo, Surefire. The figures are in the table below the chart.
View monthly share of searches table
| Month | Total Expert | Velocify | Shape | Bonzo | Surefire | BNTouch | Mloflo | uSherpa | Jungo |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 38.9% | 21.5% | 9.7% | 4.3% | 6.8% | 5.2% | 6.4% | 5.2% | 1.9% |
| Nov 2025 | 39.5% | 21.4% | 7.9% | 4.3% | 6.9% | 6.4% | 6.4% | 5.3% | 1.8% |
| Dec 2025 | 39.9% | 21.6% | 8% | 4.3% | 6.8% | 5.3% | 6.5% | 5.3% | 2.3% |
| Jan 2026 | 37.9% | 20.9% | 9.4% | 6.3% | 6.8% | 5.1% | 6.3% | 5.1% | 2.2% |
| Feb 2026 | 40.7% | 18.2% | 8.3% | 6.7% | 5.9% | 4.5% | 8.3% | 5.5% | 2% |
| Mar 2026 | 40.9% | 18.3% | 10.2% | 5.5% | 5.9% | 5.5% | 6.8% | 4.5% | 2.4% |
| Apr 2026 | 37.9% | 20.5% | 11.4% | 5.1% | 6.6% | 5.1% | 6.2% | 5.1% | 2.2% |
| May 2026 | 34.7% | 23.7% | 10.8% | 5.8% | 6.2% | 5.8% | 7.1% | 3.8% | 2% |
| Jun 2026 | 34.7% | 23.8% | 10.8% | 5.9% | 5.3% | 5.9% | 5.9% | 5.9% | 2% |
| Jul 2026 | 35.9% | 24.6% | 9.1% | 6% | 5.3% | 6% | 6% | 4.9% | 2.1% |
| Aug 2026 | 40.6% | 22% | 10% | 5.4% | 5.9% | 5.4% | 4.4% | 4.4% | 1.9% |
| Sep 2026 | 42.4% | 23% | 8.5% | 5.7% | 5.1% | 4.6% | 4.6% | 4.6% | 1.6% |
How has the Bonzo and Surefire comparison changed over the last 12 months?
3 findings
- The lead changed hands 5 times in the 12 months ending September 2026: Bonzo took it in February 2026, Surefire took it in March 2026, Bonzo took it in June 2026, Surefire took it in August 2026, Bonzo took it in September 2026.
- Across the 12 months ending September 2026, Bonzo’s share of searches among mortgage CRM software in the United States moved from 4.3% to 5.7%, and its estimated monthly branded searches held steady at 320.
- Across the 12 months ending September 2026, Surefire’s share of searches among mortgage CRM software in the United States moved from 6.8% to 5.1%, and its estimated monthly branded searches moved from 510 to 290.
How did search popularity change for United States mortgage CRM software in September 2026?
2 changes
In September 2026, Surefire lost share of searches among mortgage CRM software in the United States, from 5.9% to 5.1%.
In September 2026, Bonzo rose from 6th to 4th among mortgage CRM software in the United States.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Bonzo’s and Surefire’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among mortgage CRM software
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