Bonchon vs Sarku Japan:Which is searched more in the United States?
In September 2026, Bonchon had more branded searches than Sarku Japan among asian fast casual chains in the United States. Bonchon had about 246,000 branded searches, while Sarku Japan had 135,000. Bonchon made up 2.5% of all asian fast casual chain searches we track, and Sarku Japan accounted for 1.4%.
Follow Bonchon vs Sarku Japan and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Is Bonchon or Sarku Japan more popular in search?
Compare the Chinese and Asian fast casual chains people in the US eat at. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Bonchon, Sarku Japan. The figures are in the table below the chart.
View monthly share of searches table
| Month | Panda Express | Noodles & Company | P.F. Chang's | Teriyaki Madness | Bonchon | Pei Wei | Sarku Japan |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 74% | 9.9% | 5.4% | 4.5% | 3% | 1.6% | 1.6% |
| Nov 2025 | 73.5% | 9.8% | 5.4% | 4.4% | 3.6% | 1.6% | 1.6% |
| Dec 2025 | 72.6% | 9.7% | 6.5% | 4.4% | 3.6% | 1.6% | 1.6% |
| Jan 2026 | 74% | 9.9% | 5.4% | 4.5% | 3% | 1.6% | 1.6% |
| Feb 2026 | 73.9% | 9.9% | 6.6% | 3.6% | 3% | 1.6% | 1.3% |
| Mar 2026 | 72.4% | 11.8% | 5.3% | 4.4% | 2.9% | 1.6% | 1.6% |
| Apr 2026 | 73.7% | 9.9% | 5.4% | 5.4% | 3% | 1.3% | 1.3% |
| May 2026 | 72.8% | 9.7% | 6.6% | 5.4% | 2.9% | 1.3% | 1.3% |
| Jun 2026 | 74.6% | 10% | 5.5% | 4.5% | 2.5% | 1.3% | 1.6% |
| Jul 2026 | 73.5% | 9.8% | 5.4% | 5.4% | 3% | 1.3% | 1.6% |
| Aug 2026 | 77.8% | 8.5% | 4.7% | 3.8% | 2.6% | 1.1% | 1.4% |
| Sep 2026 | 74.8% | 10% | 5.5% | 4.5% | 2.5% | 1.4% | 1.4% |
How has the Bonchon and Sarku Japan comparison changed over the last 12 months?
3 findings
- Bonchon was ahead of Sarku Japan in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bonchon’s share of searches among asian fast casual chains in the United States moved from 3% to 2.5%, and its estimated monthly branded searches moved from 301K to 246K.
- Across the 12 months ending September 2026, Sarku Japan’s share of searches among asian fast casual chains in the United States moved from 1.6% to 1.4%, and its estimated monthly branded searches moved from 165K to 135K.
How did search popularity change for United States asian fast casual chains in September 2026?
2 changes
In September 2026, Sarku Japan fell from 6th to 7th among asian fast casual chains in the United States.
Estimated monthly branded searches for Bonchon in the United States fell 18.3% over 12 measured months, from 301K to 246K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Bonchon’s and Sarku Japan’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bonchon
1 branded search term
- bonchon
Sarku Japan
1 branded search term
- sarku japan
Other head-to-heads among asian fast casual chains
Panda Express vs Noodles & Company: compare search popularity
Panda Express vs P.F. Chang's: compare search popularity
Panda Express vs Teriyaki Madness: compare search popularity- Panda Express vs Bonchon: compare search popularity
- Noodles & Company vs P.F. Chang's: compare search popularity
- Noodles & Company vs Teriyaki Madness: compare search popularity
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.