Blue Nile vs With Clarity:Which is searched more in the United States?
In September 2026, Blue Nile had more branded searches than With Clarity among lab-grown diamond jewelers in the United States. Blue Nile had about 28,300 branded searches, while With Clarity had 5,400. Blue Nile made up 5.3% of all lab-grown diamond jeweler searches we track, and With Clarity accounted for 1%.
Follow Blue Nile vs With Clarity and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Is Blue Nile or With Clarity more popular in search?
Compare the jewelers selling lab-grown diamond engagement rings. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Blue Nile, With Clarity. The figures are in the table below the chart.
View monthly share of searches table
| Month | Brilliant Earth | Rare Carat | Frank Darling | Blue Nile | Grown Brilliance | Ritani | VRAI | Keyzar | Clean Origin | With Clarity | Ada Diamonds | Kimaï |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 58.2% | 13.9% | 5.1% | 8.4% | 4.4% | 2.4% | 3.1% | 2.3% | 0.68% | 1.2% | 0.19% | 0.17% |
| Nov 2025 | 55.4% | 13.4% | 4% | 12.7% | 5.1% | 2.3% | 2.8% | 2% | 0.8% | 1.2% | 0.15% | 0.13% |
| Dec 2025 | 55.1% | 13.3% | 4% | 13.5% | 5% | 2.3% | 2.8% | 1.6% | 1.2% | 0.97% | 0.13% | 0.11% |
| Jan 2026 | 56.7% | 13.7% | 5% | 11.1% | 5.2% | 1.9% | 2.8% | 1.7% | 0.82% | 0.82% | 0.15% | 0.11% |
| Feb 2026 | 49.7% | 12.1% | 5.4% | 19.7% | 4.7% | 2% | 2.7% | 1.5% | 1.1% | 0.88% | 0.14% | 0.14% |
| Mar 2026 | 48.6% | 11.3% | 5% | 20.8% | 3.6% | 1.9% | 5.6% | 1.5% | 0.55% | 0.82% | 0.13% | 0.13% |
| Apr 2026 | 52.6% | 12.5% | 5.6% | 6.7% | 4% | 2.1% | 12.7% | 1.5% | 1.1% | 0.91% | 0.15% | 0.12% |
| May 2026 | 61.1% | 11.6% | 5.2% | 7.5% | 3.7% | 2% | 5.8% | 1.4% | 0.69% | 0.85% | 0.14% | 0.09% |
| Jun 2026 | 61.9% | 13.1% | 5.8% | 7.8% | 3.4% | 2.2% | 2.4% | 1.6% | 0.64% | 0.95% | 0.16% | 0.08% |
| Jul 2026 | 62.2% | 12.7% | 5.7% | 8.2% | 3.3% | 2.2% | 2.2% | 1.5% | 0.76% | 0.93% | 0.12% | 0.1% |
| Aug 2026 | 57% | 16.5% | 7.4% | 6.6% | 3.5% | 2.8% | 2.3% | 1.9% | 0.98% | 0.98% | 0.16% | 0.09% |
| Sep 2026 | 57.4% | 17% | 7.6% | 5.3% | 3.6% | 2.8% | 2.3% | 1.6% | 1% | 1% | 0.17% | 0.09% |
How has the Blue Nile and With Clarity comparison changed over the last 12 months?
3 findings
- Blue Nile was ahead of With Clarity in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Blue Nile’s share of searches among lab-grown diamond jewelers in the United States moved from 8.4% to 5.3%, and its estimated monthly branded searches moved from 44.4K to 28.3K.
- Across the 12 months ending September 2026, With Clarity’s share of searches among lab-grown diamond jewelers in the United States moved from 1.2% to 1%, and its estimated monthly branded searches moved from 6.6K to 5.4K.
How did search popularity change for United States lab-grown diamond jewelers in September 2026?
2 changes
In September 2026, Blue Nile lost share of searches among lab-grown diamond jewelers in the United States, from 6.6% to 5.3%.
Estimated monthly branded searches for With Clarity in the United States fell 18.2% over 12 measured months, from 6.6K to 5.4K in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Blue Nile’s and With Clarity’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Blue Nile
3 branded search terms
- blue nile diamonds
- blue nile engagement rings
- blue nile jewelry
With Clarity
1 branded search term
- with clarity
Other head-to-heads among lab-grown diamond jewelers
Brilliant Earth vs Rare Carat: compare search popularity
Brilliant Earth vs Frank Darling: compare search popularity- Brilliant Earth vs Blue Nile: compare search popularity
Brilliant Earth vs Grown Brilliance: compare search popularity- Rare Carat vs Frank Darling: compare search popularity
- Rare Carat vs Blue Nile: compare search popularity
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.